Recently, the article "The price of auto parts is "stuck" has caught the attention of many readers. While they are dissatisfied with the high prices of auto parts, they also questioned why parts have not been reduced synchronously with the price of whole vehicles. The reporter interviewed the industry insiders yesterday.
Yang, manager of the after-sales department of Jiangsu Tianyi Automobile Service Company, told the reporter that according to a survey, the proportion of users who purchased new cars in China for the first time was about 70%. Compared with developed countries, domestic consumers are obviously inexperienced when buying a car. When buying a car, the focus is on factors such as vehicle price, brand, and appearance. There is less concern about the cost of using a car, including the price of accessories. In other words, the price of a certain brand of automobile has little influence on whether the buyer chooses the brand. Auto manufacturers do not feel the pressure from consumers and naturally will not take the initiative to “knife†the price of accessories.
An expert in the automobile industry, who asked not to be named, said that the lack of competition among car manufacturers is one of the reasons why the price of accessories has remained high. At present, most domestic automobile manufacturers have foreign capital backgrounds, but the same model has a domestic price that is much higher than that of foreign countries, and the price of accessories is also the same. In the face of China's emerging market, the dominant marketing strategies of foreign giants such as Europe, Japan, and the United States are still in the stage of “drawing oil†that can rapidly absorb high profits. Only when the game situation and status of the supply and demand sides change and market competition becomes more fierce, when manufacturers have to obtain competitive advantages from all aspects, the price of accessories may be reduced.
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