The website of the Hande Axle Co., Ltd. was opened in a few words with the eye-catching “10th Glory,†and the background was a heavy red Chinese Red. Entering the homepage of the website, it is the word "support the world and inherit the future". Looking back on the journey of the past ten years, Hande had to admire that it can stand the "honor" word, and it can take up the important task of "supporting the world and forging ahead to the future."
On March 25th, Shaanxi Hande Axle Co., Ltd. ushered in its 10th anniversary celebration. Its strategy of “Customer Driven Excellence Strategy to Lead the Future†was also held in Xi'an. In the past ten years, Hande’s fixed assets have increased sixfold, sales revenue has increased 11-fold, production capacity has increased 11-fold, rapid development has led to annual sales of more than 5 billion yuan, and annual production of 550,000 axles has led to the international modernization of large-scale axle manufacturing. enterprise. With 10 years of leapfrog development, Hande has grown into the first brand of domestic heavy-duty axles .
Hande’s 10th Anniversary Strategy Press Conference
In the ten years of development, Hande Axle has achieved two transformations: from a traditional enterprise with weak management to a modern enterprise with cultural leadership and operational science; from a technology-introduced enterprise to an independent enterprise with R&D and technology export. Hande has completed two leapfroggings: from the domestic single market, the domestic sales-reliant companies with less than 10,000 production and sales span more than a wide range of domestic and foreign markets, and the products are exported to European, American and Latin American foreign-driven companies; The Wangen Axle Plant spans more than 70 varieties and more than 2,700 models of four major product platforms, and has a total production of 2 million bridge assembly modern manufacturing companies. Hande also established three leadership positions: establishing the leading position of product technology and process, leading position of manufacturing technology, and industry benchmark of lean management in the industry.
Technology is the cornerstone of sustainable development
Technological innovation is the basic premise and driving force for the survival and development of an enterprise. Under the current new international and domestic environment, increasing technological innovation is an inevitable choice for enterprises to strengthen their development capabilities and respond to market competition.
In 1999, with the development of the truck industry, the axle industry had a good opportunity for development. In the second half of 1999, the demand for the domestic axle market increased significantly. However, at the time, the axle and plant manufacturing capacity of the axle plant of Shaanxi Automobile Manufacturing Plant (the precursor of Hande Axle) was weak and its profitability was poor. In the face of a good market prospect and a dilapidated factory base, Wang Zhanchao, who was the director at the time, pondered over the night and proposed a bold idea: technological transformation.
It may seem that now, these four words seem ordinary, but for the axle factory at that time, there is a heavy weight. Where does the technical renovation fund come from, and the axle plant itself does not have a penny. If it fails, who will bear the responsibility? These difficulties have long been expected by Wang Zhanzhao, but he thinks more about the future of the axle plant. Failure to carry out technological transformation will mean a dead end.
Wang Zhanchao decided decisively that the first step of technological transformation is to improve product quality, reduce the failure of the bridge assembly, and meet the requirements of the mid-to-high end market. After two years, the quality and production efficiency of Hande Axle significantly improved. The production capacity was increased from more than 3,000 in the original to 10,000. It is not easy to achieve such an achievement, but Wang Zhanchao did not satisfy him. He looked farther. In order to seize the opportunities of the axle market demand, he decided to continue technological transformation and invest in expanding production capacity.
Shaanxi Hande Vehicle Axle Co., Ltd. General Manager Wang Zhanchao
The brand received market recognition, production capacity increased significantly, and the factory's appearance was a new look. The rapid development of the company has attracted the attention of private capital. In 2003, the enterprise restructuring was renamed Shaanxi Hande Axle Co., Ltd. In the same year, the company has introduced a number of advanced bridge production lines from abroad. The technological transformation started four years ago paved the way for the newly established Hande company. The products quickly adapted to the market and the brand received user approval. In the second half of 2004, Handel introduced the next-generation axle technology and completed the construction of a series platform for axles for trucks, buses and construction vehicles.
With product and brand foundation, Hande began to focus on opening up the market. Before the restructuring, Hande company mainly provided support for Shaanxi Auto Heavy Duty Trucks, and the export was almost zero. In order to open up the market, the company began to try to go out and establish contact with other domestic truck companies. At present, the domestic medium and high-end heavy truck companies basically use the Handle axle. In order to develop the next step, Hande once again played an important role in the export market. The Chinese automobile industry must be in line with international standards. The development of core components is very important. The axle companies will sooner or later move toward the international market. He must seize the high point first. At present, the company not only sells its products to Southeast Asia, Africa and other places, but also develops a stable European and American market.
Wang Zhanchao said that it is inseparable from the technology and the market to make a car bridge, and Han De grasped these two points. The technological transformation paved the way for Hande. On the market, Hande put forward a 100,000-kilometer no-failure commitment in 2003, and put forward a brand-new service concept of “no service is the best serviceâ€. So far, Hande Axle is still known for its excellent quality. For many years, Hande Axle has enjoyed a good reputation and has achieved 50% growth in production and sales for many years, thanks to strong quality assurance.
Innovation is the soul of the pursuit of excellence. On the basis of perfecting the existing product series, Hande implements the testing services of product planning, R&D, manufacturing and after-sales services with international technical standards, actively explores the diversified forms of integration of production, education, and research, and creates funds with a high starting point. The scientific research and innovation platform combining talents, technology, and other resource advantages with industry, universities, and research institutes has achieved major breakthroughs in the research and development of high-end heavy truck bridges, passenger car bridges, and construction axles with over 100 new product development speeds per year.
In 10 years, as the most technologically advanced enterprise in China's axle industry integrating research and development, manufacturing, and sales, Hande Axle introduced the Steyr axle technology exclusively in 1984; the localization of MAN technology in 2004; 2007 Achieved the first example of the export of China's automobile axle assembly technology; in 2009, the “Hande†trademark was awarded the “China Famous Trademark†and won the industry’s first “China's independent innovative automobile company†award; in 2011, the product testing center passed the country. Certified by CNAS Laboratory; Established the Axle Joint Research Center in cooperation with the Department of Automotive Engineering of Tsinghua University in 2012; Developed a 10-ton round-ring reducer bridge to create a domestic precedent; The launch of the 16-ton wheel-side deceleration casting bridge continued to maintain the height of heavy dump trucks. Good reputation for bearing, high torque, and high reliability; the newly developed heavy-duty commercial vehicles have the advantages of obvious lightweight advantages to occupy the top of the domestic similar product load; they have been rated as "China's Machinery 500" and "National Top 100 for many years in a row. "Auto Parts Enterprises" has consistently ranked first in domestic bridge assembly exports for three consecutive years, and has developed at the highest rate in China... with more than 40 years of accumulated axle technology. Relying on advanced technology products, technology and stable product quality, Hande created a number of industry firsts and model, which is Hande Axle move faster, the key to winning the market.
Modern management is a powerful guarantee for improving enterprise benefits
In recent years, the development of Hande has been rapid. The Xi’an plant took only one year from design and construction to completion and production, and it took only one year for the single-stage reduction bridge to reach success from R&D to testing. The important support for rapid development comes from the modern management level of Hande Axle.
At the same time as large-scale technological transformation, Hande Company actively innovates enterprise management, explores new ideas and new methods of management, focuses on the improvement of the company's soft power, and focuses on the promotion of basic management, and vigorously implements lean production, ERP, and Comprehensive budget management has effectively improved corporate management efficiency and management.
Handee celebrates its tenth anniversary celebration cake
The way of management is to use people. Talent is the first driving force for business development. In the aspect of talent management, Hande upholds the concept of talent development which is mainly based on internal training and supplemented by external introductions. Within the company, it has increased in the form of “teachers and teachersâ€, “corporate internal trainers†and “school-enterprise cooperationâ€. Staff training, especially the cultivation and selection of talents in key positions; outside of the company, the company actively embraces outstanding professional skills and managerial talents with an open mind and a broad mind, and lays a solid foundation for human resources.
Guided by strategy and planning the layout of informatization, Hande is committed to creating a multi-domain, all-dimensional, and intelligent information-efficient management platform. Since 2006, Hande has embarked on informatization construction focusing on ERP, PDM, and MES. After nearly seven years of development, it has achieved great success in basic network construction, software and hardware platform applications, project implementation, and informatization team building. development of. At present, four information platforms have been set up to complete the technical system, marketing system, production system, and management system, and standardized and streamlined management has been achieved. By the end of the “Twelfth Five-Year Planâ€, Hande Axle will use information resource integration and business intelligence analysis as the main means to build an integrated and integrated application system management platform, and ultimately complete business, operation and decision-making with an efficient IT service system. The information system and performance management system realize product life cycle management and create a new value creation system.
Corporate strategy is the lamp of excellence to achieve excellence
The development of the enterprise must focus on the future and must focus on optimizing the strategic choice of the company. At the Hande Axle Strategy Conference, Wang Zhanchao’s general manager Gao Zhanyuan proposed Hande’s overall development strategy: adhere to technological leadership and internationalization, strengthen the three major sectors, and achieve the goal of 10 billion. By 2017, 800,000 bridges of various types will be produced and sold, with a sales revenue of 10 billion.
Hande’s 10th Anniversary Strategy Conference
General Manager Wang introduced that in the future, Hande will also closely focus on strategic goals, and increase the implementation of strategies from the perspectives of customers, brand building, and internationalization. It mainly promotes strategic deployment from the following aspects:
First, build an independent research and development platform, develop high-end products, provide customers with efficient services. With the changes in the environment at home and abroad, industry-related policies and regulations have been introduced one after another. In the next 5-10 years, it will be the transformation and upgrading period of the automobile industry. As one of the few self-innovation companies in the domestic axle industry, Hande Axle will closely follow the needs of the market and customers, accelerate the upgrading of products and technologies, and increase the value for customers.
Build an independent technology platform to create core competitiveness. Based on the development trend of the world's advanced axle technology, Hande will carry out necessary technical exchanges and cooperation. With the help of advanced product research and development technologies and means, it will develop an axle technology platform with independent intellectual property rights and master the three major sectors. The core technology, accelerating the upgrading of technology and upgrading, truly became the owner and leader of the axle technology of heavy-duty axles, and promoted the transformation of the core technologies of axles and entered the international high-end market, becoming an important force in leading the development of the world’s axle technology.
Develop high-end products to help customers transform and upgrade. In the future, Hande will deeply integrate the needs of customers, starting from the aspects of high performance, high reliability, lightweight, low noise, and intelligence, and adopting the design concept of integration and application of new materials and new technologies. Innovative design, development of leading truck bridges, reliable engineering axles, and efficient passenger bridges, improving the performance of the three major products, highlighting the competitive advantages of the products and boosting the transformation and upgrading of customers.
Second, quality-based, customer thinking, shaping the international first-class axle brand. In the future, Hande will adhere to the brand concept of “brand is a virtueâ€, relying on advanced technology and quality management system and first-class production technology, and persist in creating value-creating thinking for customers, and produce high-efficiency and high-quality products. The internationalized service system will expand the coverage of domestic service networks, increase the market recognition and popularity of Hande products, and set out to shape Hande Axle into a world-class axle brand.
Third, increase cooperation and reach strategic alliances to achieve resource sharing and coordinated development. At present, the period of high-speed growth of the automotive industry has ended, the industry’s production capacity has been excessively surplus, and the economy has begun to change from quantitative to qualitative. The uncertainties and uncertainties in the development of the industry still exist, and the risks are great. This requires us to make full use of advantageous resources. , pragmatic cooperation, Baotuan warm, to play the effectiveness of stock assets.
Deepen domestic cooperation. Handee is willing to reach consensus with domestic willing and powerful customers and suppliers in terms of technology, brand, strategy, etc., deepen cooperation and establish strategic alliances. In the end, Hande will integrate customers and suppliers into the whole process of production and operation. , Integrate the supply system, create an optimal supply chain, promote the seamless integration of the three, and achieve win-win, co-prosperity, and sharing.
Strengthen international cooperation. Hande will establish overseas partnerships through cooperation in technology, joint ventures, and joint ventures to expand the scale of overseas markets and realize the real "going out" of China's vehicle bridges.
For many years, Hande has been honored as one of the “Top 500 Chinese Machinery Companies†and “National Top 100 Auto Parts†enterprises. In 2007, Hande Axle was awarded the title of “China Top Brand Productâ€. In 2009, Hande Trademark was identified as "China Famous Brand" marks the quality, production scale, process technology and management level of Hande Axle to reach the leading domestic and world-class standards. Regardless of quality or brand, Hande Axle ranks first in the same industry and is the product of choice for large tonnage high-end heavy trucks in China. Hande Axle Co., Ltd., with its rapid growth, has created a new model for the leap-forward development of domestic auto parts companies, and has become the flagship and benchmark of the domestic axle industry. Looking forward to the future, Hande Axle will continue to rely on its leading technology, first-class quality and strong brand position to seek greater development and enhancement in the heavy-to-middle axle transmission system, in order to achieve “to become a full range of medium and heavy wheeled vehicles. "The vehicle's axle system provider" strives and strives for this grand strategic goal.
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