Like the last auto show, the Guangzhou Municipal Government attached great importance to the Second China (Guangzhou) International Automobile Exhibition (hereinafter referred to as the Guangzhou Auto Show) and set up an on-site command of the auto show to ensure unified command and coordination and ensure the normal auto show. Operational and successful. Highlight 1: The strong cluster of brands that are absent from the first Guangzhou Auto Show will participate in the second Guangzhou Auto Show in accordance with the specifications of the International Class A Auto Show. Honda and Guangzhou Honda also expanded the scale of their exhibitions. The exhibition area is 2,000 square meters. Together with Japan Toyota, it occupies half of the 2C showroom. This exhibition will also bring robots and environmentally friendly models to participate, which will greatly attract media and The audience's eyeballs. Hyundai and Kia, two South Korean brand enterprises, attach great importance to the Guangzhou Auto Show this year. They will join the Beijing-based Hyundai and Dongfeng Yueda Kia, both in China, and participate in the international A-class auto show specifications. The exhibitors’ area of ​​the two companies will exceed 1,500 square meters. In meters, they will all bring concept cars and new models to the exhibition. Their attention to this auto show is no less than that of Japanese car manufacturers. FAW Group, which had nearly 1000 square meters of exhibitor space for passenger cars last year, has increased its input in this year's exhibition. The exhibition area has exceeded 2,100 square meters, which has more than doubled from last year. It is the largest single exhibition area for this auto show. enterprise. FAW Group's Audi, Volkswagen, Toyota, Mazda, Hongqi, Xiali and other brands will jointly debut the Guangzhou Auto Show, fully reflects the results of China's auto industry and international cooperation. SAIC-owned companies Shanghai Volkswagen and Shanghai GM are participating in the Guangzhou Auto Show on a large scale, with a total exhibition area of ​​nearly 3,000 square meters. Among them, Shanghai Volkswagen displayed an area of ​​more than 1,500 square meters, and Shanghai General Motors together with General Motors and Saab won a total of nearly 1,500 square meters of booths, which was double that of last year. It is expected that Cadillac and others will be exhibited. Model. Last year, it became the exclusive BMW in the high-end car brand of Guangzhou Auto Show. This year, it has an exhibition area of ​​700 square meters. The Mercedes-Benz and Volvo's last auto show in which the South China market and BMW disputed each other did not attend. This year they won the booth area similar to that of BMW and will exhibit their latest models. Ferrari, Guanggang, Ssangyong, Citroen, Peugeot, Dongfeng Honda, Changan Ford, Hainan Mazda, Chang'an Group, BYD, Southeast Automotive, Hafei, Jianghuai, Dongfeng Liuqi, Beijing Jeep, Chery and other well-known domestic and foreign companies will debut this time Auto show. Highlights II: Highlight the activities of the car culture This exhibition will also hold a variety of exhibition series activities, including: the second Guangzhou Automobile Exhibition Evening and the First National Auto Model Contest Final (hereinafter referred to as “the eveningâ€), China (Guangzhou) Auto Industry Forum, China University Student Auto Knowledge Grand Prix, First China (Guangzhou) Automobile Culture Festival, Auto Centennial History Culture Exhibition, Auto Industry Related Seminar, etc., fully demonstrate the automobile culture connotation from different perspectives. Highlight 3: People-oriented service The second session of the Guangzhou Auto Show will strive to improve the level of on-site service. For the first time, a shuttle bus from the main hotel in the urban area to the exhibition site will be added to facilitate the audience to visit. The first introduction of electronic card tickets, verification system to strengthen audience management. In this exhibition, we have stepped up the efforts to solve the catering service problems. Through active work, this exhibition will provide 50,000 people dining at the same time, and will continue to set up a news center for the exhibition. The news center will be located at the Zhujiang promenade. Prominent location. Highlights 4: Strong publicity Since the beginning of this year, the exhibition has increased its efforts in media placement and cooperation. More than 70 media have been launched and cooperated, which is more than double the first auto show. Judging from the media coverage of recent media applications, it is expected that the number of media and journalists attending the conference will exceed that of the first session and the number of media will exceed 500. This exhibition not only provided richer visual enjoyment for the development of the automotive industry for Chinese and foreign friends who came to visit, but also provided a platform for technical information exchange between the Chinese and foreign automotive industries and provided a rare opportunity for Chinese and foreign companies to conduct business cooperation.
The four highlights of the current Guangzhou Auto Show: brand event service promotion
Like the last auto show, the Guangzhou Municipal Government attached great importance to the Second China (Guangzhou) International Automobile Exhibition (hereinafter referred to as the Guangzhou Auto Show) and set up an on-site command of the auto show to ensure unified command and coordination and ensure the normal auto show. Operational and successful. Highlight 1: The strong cluster of brands that are absent from the first Guangzhou Auto Show will participate in the second Guangzhou Auto Show in accordance with the specifications of the International Class A Auto Show. Honda and Guangzhou Honda also expanded the scale of their exhibitions. The exhibition area is 2,000 square meters. Together with Japan Toyota, it occupies half of the 2C showroom. This exhibition will also bring robots and environmentally friendly models to participate, which will greatly attract media and The audience's eyeballs. Hyundai and Kia, two South Korean brand enterprises, attach great importance to the Guangzhou Auto Show this year. They will join the Beijing-based Hyundai and Dongfeng Yueda Kia, both in China, and participate in the international A-class auto show specifications. The exhibitors’ area of ​​the two companies will exceed 1,500 square meters. In meters, they will all bring concept cars and new models to the exhibition. Their attention to this auto show is no less than that of Japanese car manufacturers. FAW Group, which had nearly 1000 square meters of exhibitor space for passenger cars last year, has increased its input in this year's exhibition. The exhibition area has exceeded 2,100 square meters, which has more than doubled from last year. It is the largest single exhibition area for this auto show. enterprise. FAW Group's Audi, Volkswagen, Toyota, Mazda, Hongqi, Xiali and other brands will jointly debut the Guangzhou Auto Show, fully reflects the results of China's auto industry and international cooperation. SAIC-owned companies Shanghai Volkswagen and Shanghai GM are participating in the Guangzhou Auto Show on a large scale, with a total exhibition area of ​​nearly 3,000 square meters. Among them, Shanghai Volkswagen displayed an area of ​​more than 1,500 square meters, and Shanghai General Motors together with General Motors and Saab won a total of nearly 1,500 square meters of booths, which was double that of last year. It is expected that Cadillac and others will be exhibited. Model. Last year, it became the exclusive BMW in the high-end car brand of Guangzhou Auto Show. This year, it has an exhibition area of ​​700 square meters. The Mercedes-Benz and Volvo's last auto show in which the South China market and BMW disputed each other did not attend. This year they won the booth area similar to that of BMW and will exhibit their latest models. Ferrari, Guanggang, Ssangyong, Citroen, Peugeot, Dongfeng Honda, Changan Ford, Hainan Mazda, Chang'an Group, BYD, Southeast Automotive, Hafei, Jianghuai, Dongfeng Liuqi, Beijing Jeep, Chery and other well-known domestic and foreign companies will debut this time Auto show. Highlights II: Highlight the activities of the car culture This exhibition will also hold a variety of exhibition series activities, including: the second Guangzhou Automobile Exhibition Evening and the First National Auto Model Contest Final (hereinafter referred to as “the eveningâ€), China (Guangzhou) Auto Industry Forum, China University Student Auto Knowledge Grand Prix, First China (Guangzhou) Automobile Culture Festival, Auto Centennial History Culture Exhibition, Auto Industry Related Seminar, etc., fully demonstrate the automobile culture connotation from different perspectives. Highlight 3: People-oriented service The second session of the Guangzhou Auto Show will strive to improve the level of on-site service. For the first time, a shuttle bus from the main hotel in the urban area to the exhibition site will be added to facilitate the audience to visit. The first introduction of electronic card tickets, verification system to strengthen audience management. In this exhibition, we have stepped up the efforts to solve the catering service problems. Through active work, this exhibition will provide 50,000 people dining at the same time, and will continue to set up a news center for the exhibition. The news center will be located at the Zhujiang promenade. Prominent location. Highlights 4: Strong publicity Since the beginning of this year, the exhibition has increased its efforts in media placement and cooperation. More than 70 media have been launched and cooperated, which is more than double the first auto show. Judging from the media coverage of recent media applications, it is expected that the number of media and journalists attending the conference will exceed that of the first session and the number of media will exceed 500. This exhibition not only provided richer visual enjoyment for the development of the automotive industry for Chinese and foreign friends who came to visit, but also provided a platform for technical information exchange between the Chinese and foreign automotive industries and provided a rare opportunity for Chinese and foreign companies to conduct business cooperation.