Li Chunrong, Executive Vice President of Yueda Kia: Strength determines confidence


On September 10th, Dongfeng Yueda Kia officially entered the market for five new models of mid-to-high-end passenger cars “Kia Yuanyuan” built in Shanghai for the Chinese market. The following is the Deputy General Manager of Dongfeng Yueda Kia, Li Chunrong, at the event. Speech. Ladies and gentlemen, teachers of the media, representatives of distributors, and friends, everyone. Now I will brief you on the flowering background and selling points of Kia K. Wah. Far Ship is a mid- to high-end sedan that has been specially developed and developed for the past 18 months using modern Kia's fifth-generation MSC mid-size car platform and targeting China's various bad road conditions. Shipyard sets product-type and reliability-based features of the new high-grade mid-range features. First of all, introduce the external modeling aspects. Based on the overall shape, we have also provided various advanced decorations, making the mature and sophisticated body more full of modern fashion beauty. Faraway displayed a feeling of beauty at the front of the design. The stylish and dynamic modern body is more vividly presented by highlighting the handsome lines and mature plump design elements. In the interior design of the car body, the use of a more harmonious display as the basic interior makes the driving experience more pleasant. Far Ship We have chosen high-grade materials for the interior design of the car body, and the integrated center console has become even more high-grade internally. The cab is eight mediators that can be electrically adjusted and seat heated. Next, we briefly introduce the main advantages of the engine. Far Ship is equipped with a high-performance, low-fuel-consumption engine. The horsepower is 137 horsepower and the largest wheelbase is 178. With an acceleration of 12.2 meters and a fuel consumption of 6.4 liters, we have provided a three-year, 50,000-kilometer quality warranty while ensuring excellent dynamic performance. Far Ship is equipped with a new type of high-strength belt and its durability is more than three times that of the original. Not only that, but also the gearbox with a visible line auto mode was selected. Far Ship uses various new technologies and methods to highlight the sense of tranquility in the car. It isolates engine noise and reduces collisions caused by friction with air during high-speed driving. We also chose a gas-type shock absorber system. In terms of safety, Far Ship performed more prominently in the new car crash experiment, winning the NCAB four-star safety certification from the United States and the five-star safety certification from the Korea Research and Testing Agency. Far Ship is equipped with four airbags. The electronic warning shows the seat belt. In addition, side airbags can be selected. In terms of safety, Far Ship is equipped with four independent ABS, equipped with a high-prohibition sound system, allowing you to experience real Moved. In addition, in terms of power distribution, a DVD recognition system is configured to allow viewing of various VCDs, DVDs, CDs, and MP3s. It is also equipped with a voice warning system in various abnormal situations. Hazard alarm sound system for you to worry when looking for vehicles or emergency situations. Electric sunroof, far ship's internal sensor in addition to the internal and external temperature can be perceived, but also the humidity and the amount of sunshine induction, so that the internal computer system to provide you with a more comfortable driving environment. In particular, the remote ship equipped with a harmful gas cutting device can effectively block harmful gases from the outside of the car body, and can maintain fresh, clean and healthy interior air at any time. In order to quickly handle the engine freeze in the Eastern Season, the ship is equipped with front windshield heating and UV cut, rain sensing wipers, and front cover pneumatic opening. Far ship can be equipped with electronic rearview mirrors based on the light and darkness of the ambient light. The use of multiple reflective crystals to illuminate the headlights can fully guarantee the effect of nighttime exposure. Far Ship also has an automatic light control system. Just now I introduced to you the characteristics of the main products of Kia Yuanchuan. In summary, it is said that the three representatives represent five selling points. First, the original ship OPTIMA symbolizes stronger, higher, and better. It represents the target customers of DYK. They came from around the 60s. They are full of examples of success and confidence. Second, in today's gloomy Chinese market, Far Ship is decisive and represents Dongfeng Yueda Kia's confidence in the ship. Thirdly, the ship is to respect the leader of the auto market and represents Dongfeng Yueda Kia, which has become a car manufacturer with a wide range of products. Five representatives, first, a sleek, stylish look. Second, multi-functional human power configuration. Third, the excellent engine and hand automatic integration gearbox is perfectly matched. The fourth major selling point active and passive safety systems, four airbags, EBS and other electronic power steering systems, allowing you to get safe protection during driving. The four major models of the modern MSC platform adopted by Yuanjian are the first. In more than 200 countries and regions in the world, the cumulative sales of 2.7 million units are sufficient to prove that the ship has good quality and reliability. Distinguished guests, all the old friends in the media, friends, dealer partners, and all employees of Dongfeng Yueda Kia will continue to provide consumers with more high quality, more reasonable prices and more trustworthy service. thank you all.