[Lighting Network] In recent years, the domestic economy has developed rapidly and the quality of life has improved rapidly. The concepts of intelligence, green and energy conservation have become the goals and trends of various industries.
As the main force of household energy consumption, lighting lighting will inevitably need to improve the energy conservation level to cope with various problems such as global climate and global energy shortage. Of course, with the innovation of science and technology, green lighting has been proposed many years ago. The rapid development of energy-saving lamps and LED lamps, especially with the elimination of incandescent lamps, is rising, and the concept of low-carbon lighting is deepening into everyone's psychology. Home lighting should not only overcome the energy-saving problems, but also cater to the consumer needs of modern people's personalized decoration, practical intelligence.
However, Zhongshan Shuangyang Lighting & Electric Appliance Industry Co., Ltd. is such a powerful lighting production company. In the past seven years, with continuous research and development and design innovation, Shuangyang Lighting has been leading many enterprises in Guzhen. In order to expand market competitiveness, Shuangyang Lighting products are linked from home lighting to power products, electrical products and electrical products. At the same time, in order to enhance the core competitiveness of the brand, the intelligent and overall lighting lighting is the marketing concept, and the domestic intelligent lighting experience brand is highlighted.
Product differentiation There are more than 50,000 various lighting manufacturers in Zhongshan Guzhen, and the listing of a lighting product will inevitably lead to plagiarism in the same industry. In order to achieve product differentiation, Shuangyang Lighting not only updates the product chain in a timely and fast manner. At the same time, through the consumer interaction, the company can design the lighting according to their own requirements, the factory will produce according to the requirements, so that our products and consumers' needs and tastes are consistent.
Channel flat double sheep lighting for the interests of agents and distributors, adopting factory direct sales, brand win-win marketing system, compared to the sales model of traditional agents, distributors, wholesalers, retailers, not only to save the product middle term. Through face-to-point control, flat sales channels, the lighting profits will be fully given to investors, and the price will be brought to consumers.
Marketing humanized Shuangyang Lighting through experience marketing, with more intimate emotional color, let consumers really feel, let consumers directly appreciate the charm of lighting life. The investigation shows that after-sales service has always been the soft underbelly of the industry. Shuangyang Lighting not only has complete product accessories, but also continuously trains electricians and installation technicians to fully guarantee the sales of Shuangyang Lighting products, which can be well installed and maintained. At the same time, in order to improve the after-sales service system, the company will train professional lighting cleaning, maintenance and maintenance personnel to make the lighting after-sales service more perfect.
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