On March 31, 2011, the Shaanxi-Hebei-Zhengzhou Hongda Special Vehicle Seminar was held in Zhengzhou on the theme of special vehicle product promotion and channel development. The conference was jointly organized by Shaanxi Auto and Zhengzhou Hongda Automobile Industry Co., Ltd. . A total of more than 140 people from Shaanxi Auto's sales market and various refitting companies participated in the seminar. During the meeting, heated discussions were held on Shaanxi Auto's special channel development and market development prospects.
This seminar is a meeting held in Shaanxi Province in the context of persistently hot sales of special vehicles and a strong special vehicle industry base in Henan and a huge market demand. It aims to strongly promote the advantages of Shaanxi Automobile special-purpose vehicle series products, further strengthen the training of first-line sales personnel of top-loading enterprises on Shaanxi's product knowledge, and eliminate customers' doubts about the technology and application of Shaanxi Steam heavy-duty products.
The meeting emphasized that the special-purpose vehicle market has become the mainstream heavy-duty truck market with the fastest volume in domestic heavy-duty trucks and the best market promotion effect. Special-purpose vehicle refitting enterprise products are the most important heavy-duty products that are easy to get close to the market, and encourage refitting companies to seize market opportunities. Relying on the Shaanxi Auto brand, it will increase the market promotion of Shaanxi Auto's special vehicle chassis and ultimately achieve a win-win situation.
The marketing department and sales service department of Shaanxi Auto Sales Company respectively introduced the characteristics and advantages of the new products of Shaanxi Auto Heavy Duty Truck and the after-sales service policies and advantages of special vehicles. The special-purpose vehicle seminar has been carefully prepared to provide detailed training on the training and after-sales services for Shaanxi Auto's special-purpose vehicle products, so that the refitting company's channel sales personnel have a better understanding of the features of Shaanxi Auto's special-purpose vehicles, which has effectively promoted the market promotion and Promotion.
It is reported that in the first quarter of 2011, Shaanxi Automobile's orders for special-purpose vehicles exceeded 8,000 units, and the total sales volume exceeded 6,400 units, which accounted for 22% of the total sales volume of Shaanxi Automobile's sales companies. Among them, Shaanxi Automobile's special-purpose vehicles division had orders for 5,990 units and direct sales of 4,607 units to complete the annual plan. 33%, compared with the same period in 2010 increased by 63%.
Judging from the market reaction in the first quarter of 2011, Shaanxi Automobile's special-purpose vehicle sales continued its popular market in 2010. Shaanxi Auto's sales company will use this seminar as an opportunity to further increase the promotion of special-purpose vehicle market and resolutely win the tough battle for the sales of 20,000 special-purpose vehicles in 2010.
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