Recently, the joint venture project of Sichuan Ziyang Nanjun Automobile and South Korea Hyundai Motor passed the review and approval of the National Development and Reform Commission. The total investment of the project is 5.6 billion yuan, of which the first phase will invest 3 billion yuan. It will build a heavy-duty truck, light truck and supporting engine manufacturing base in Ziyang City.
According to the agreement, the joint venture company will use both commercial vehicle technologies and core resources to jointly build a world-class commercial vehicle base that is globally competitive, and will strive to produce and sell 200,000 modern-brand commercial vehicles in 2013. The company will produce and sell 400,000 vehicles in 2017 by 2020. Production and marketing of 700,000 vehicles. At present, the identified products include buses, trucks, engines, and plans to manufacture medium- and long-term new energy vehicles such as electric vehicles, energy-saving and eco-friendly vehicles, and CNG vehicles that comply with China's national environmental protection policies.
According to China's "Auto Industry Development Policy," the same foreign company can only set up two joint ventures in China for similar products. After the joint venture with Nanjun and Beiben Heavy, the two joint ventures for modern commercial vehicles have been used up and it is impossible to enter into a joint venture with a third domestic commercial vehicle company.
Since the end of the last century, Hyundai Motor Co. of Korea had negotiated a joint venture with JAC and GAC, and on October 29, 2010, Hyundai suddenly announced that it had established a Sichuan Sichuan-based private agricultural vehicle company Nam Jun. "The Hyundai Motor Production Base" will jointly invest 500 billion won (approximately RMB 3 billion) in a 50% ratio, build a complete set of commercial vehicle production lines including buses, trucks, and engines to enter the Chinese commercial vehicle market and form a The passenger car south has a strategic layout of commercial vehicles, competes with Japan, the United States, and Europe to divide the Chinese market.
In the field of commercial vehicles, Hyundai Motor Co., Ltd. can also be said to have "had a big morning and had a late set." Koreans have shown that they have the same unpredictable and fluctuating Asians' original thinking as the Chinese. mode.
A series of relevant information in the dust-laden year is well documented:
Since 1998, Hyundai Motor Co. of South Korea and JAC have successively conducted a series of technical cooperation in the fields of passenger cars, commercial vehicles and heavy trucks. However, due to technology leaks, plagiarism, etc. In addition, Hyundai still requires a majority of shares, but it is technically unwilling to share things with the joint ventures, which ultimately leads to a split between Modern and JAC. After entering the new millennium, Hyundai Motor decided to start Guangzhou Automobile’s modern Guangzhou Automobile Project and decided to abandon Jianghuai Automobile, which had been cooperating for many years. At this point, the two parties broke down completely.
In September 2004, Hyundai Motor took the initiative to find out that GAC Group had extended its olive branch and negotiated with its subordinate Denway passenger car. It hopes to conduct joint ventures in commercial vehicles covering light trucks, minibuses, China Card, CMB, heavy trucks, trucks, and buses. Cooperation. As of April 2005, the two sides conducted a total of four rounds of negotiations and conducted in-depth discussions on which products and industrial layouts were introduced. At the same time, Hyundai Motor Company has also produced a project to produce Koster China and Pakistan with Xiamen Golden Brigade in the form of technical output.
On June 21, 2005, Hyundai Motor and GAC signed the "Guangzhou Modern Commercial Vehicle Project Cooperation Basic Agreement." According to the agreement, Guangzhou Automobile Group and Hyundai Motor will cooperate in the commercial vehicle field and build a new Guangzhou modern commercial vehicle base in Huadu District, Guangzhou. The overall scale of the project is an annual output of 200,000 commercial vehicles of all types, with a total estimated investment of 1.24 billion U.S. dollars, of which the first phase investment is 430 million U.S. dollars. GAC Group and Hyundai Motor Co., Ltd. jointly funded with each share of 50% of the company's shares, establishing an independent legal person status. A joint venture company for commercial vehicles and a research and development center for commercial vehicles.
Due to some factors, such as Zheng Mengjiu’s case, this project failed to advance. Finally, GAC and Hino established a joint venture company for commercial vehicles. However, the project was put on hold because the head of Hyundai Motor, Zheng Mengjiu, was tried for bribery. At the same time, Guangdong consumers generally like Japanese goods and the main leaders at the time have a passionate Japanese business and a very affectionate affair with the Japanese people. Naturally, the Guangzhou Automobile Group did not fall in love with the Hino commercial vehicles. Modern commercial vehicles have become "Daylily" has no attraction, so the end of Guangqi's modern commercial vehicle project.
On December 20, 2010, Hyundai Motor Co., Ltd. suddenly announced that it had signed a preliminary cooperation agreement with Baotou Beiben Heavy Truck Group and set the goal of selling 100,000 heavy trucks in the Chinese market in 2014. According to the agreement between Hyundai Motor and Bei Ben Heavy Duty Truck, both China and South Korea will jointly invest 400 million U.S. dollars, each holding 50%, to establish a joint venture in 2010. The joint venture company aims to occupy the Chinese heavy-duty truck market and is expected to reach an annual output of 40,000 vehicles. The joint venture company will first launch a new model of the “Baotou Beiben†series, and in 2012 it will launch a new model based on modern technology and equipment. People in the industry agree that what Beijing is looking for is not the technology of modern commercial vehicles, but the advantages of modern systems integration and institutional mechanisms.
The cooperation between Hyundai and Beiben Heavy Duty Trucks means that the project of cooperation between South Korea’s Hyundai Motor Company and GAC Commercial Vehicles has stopped. Because in China, Koreans are not Japanese opponents at all, mainly because Japanese spend their money to support their use. There are too many traitors. If the Diaoyu Islands under the tip of the nose were occupied by Japanese soldiers for a long time, and the Chinese devils who were close to the Diaoyu Islands were not the Japanese devils, but the silence was golden, the big Chinese with a huge nuclear arsenal did not speak out of harmony with the Little Japan. This has left hundreds of years of invaluable protection for patriots who have lost their lives in the seas, and they are now unaware of the living conditions of the people.
In 2010, the negotiations between Hyundai South Korea and Mercedes-Benz North have not yet been completed. When the next step needs further refinement, the Koreans will join Chuan and the original agricultural vehicle company, Nan Jun, in a joint venture negotiation, with two ships and one dual purpose. Two-woman married husband."
From the perspective of China's auto industry policy, the Chinese auto industry policy allows one foreign vehicle company to have two joint venture partners in China. Therefore, South Korea's modern "a woman married husband" also has nothing to do, within the scope of China's policy. But what is the difference between the joint venture with European, American, and Japanese auto companies in China is not to cultivate a mature joint venture first, but to open another joint venture to reduce the company's business risks. Respecting the Chinese partners for joint ventures; it is like having no flies everywhere and hitting the wall in a chaotic manner. The Chinese people will not see respect for the Chinese market.
From the perspective of commercial trucks, the level of commercial vehicles in China is still somewhat different from that of Europe and the United States. However, compared with South Korea, the level of commercial vehicles is not inferior to that of Korea, and most fields have exceeded their technical level. “South Koreans are in commercial vehicles. There is not much in the advanced technology field. "If China's own-brand heavy-duty trucks, Dongfeng Tianlong, FAW J6, CNHTC, Futian Auman, Shaanxi Auto Delong F3000 and V3, etc., are not inferior to the Korean cars in terms of technology. If you add a joint venture heavy truck series with Europe, the United States, and Japan, the technical content is even far greater than the Korean department car. This is also a strong evidence that modern private companies wanting to find China are engaged in joint ventures and are not strong enough. Previously, we can see that the choices of its joint venture partners are non-mainstream commercial vehicle companies such as Guangzhou Automobile Group and Jianghuai Automobile. For Hyundai Motor Co. of Korea, it is not its strength in the field of commercial vehicles, it has no basis in China, and the market (Chinese consumers) does not recognize it too much. The high price of Korean trucks is a “considerable body†for Chinese consumers. Its consistent assessment.
In addition, in the current domestic heavy-duty commercial vehicle market, high-end brands generally use European and American diesel engines (such as Cummins, Deutz, Iveco, Volvo, Perkins, etc.) supplemented by Japanese diesel engines. The use of domestic engines, but the Korean engine has long been neither the high performance of the European engine, nor domestic engine excellent cost-effective advantages. In particular, the current major sales market of Bei Ben Heavy Truck is still dominated by the heavily loaded northern transport market. Under the premise of not having a good powertrain reputation, it is difficult to imagine that the use of modern power transmission systems by Beiben or JAC heavy trucks will gain recognition and reputation from Chinese consumers.
The joint venture between Hyundai and Nanjun Motors is a joint venture between German heavy truck, VOLVO Dongfeng joint venture, Daimler Benz and Futian, Caterpillar and Navistar, Jianghuai, IVECO and SAIC Hongyan. The latest case of external cooperation in the field is the fourth time that Hyundai Motor has entered the Chinese commercial vehicle sector. The first two joint venture projects of modern commercial vehicles in China can be called failures. Do you wonder if you will repeat this mistake? When you are willing to go all the way in the Chinese market.
Is there a competitive relationship between the two joint ventures, North and South (Neimeng Beiben and Sichuan Nanjun), both of which are located in the commercial vehicle sector? The person in charge of Hyundai Motor Co., Ltd. said, "It can't be understood this way. Just like the two joint ventures in modern China, and competing in the car field at the same time, there is no relationship between product overlap."
The commercial vehicle market in China is the largest single commercial vehicle market in the world. In 2011, it sold 4.033 million vehicles. The future commercial vehicle market will expand on a large scale. It is conservatively expected that the total market demand will reach 5 million in 2015. The total market demand will reach 2020. 6 million vehicles. Sales of current heavy trucks account for half of the global market, and the future development of China will also accelerate the growth rate of the segmented heavy vehicle market.
In recent years, FAW and GM, JAC and NC2, Sinotruk and MAN, Beiqi Foton and Daimler, Changan and PSA, Brilliance and Toyota, Changan and Volkswagen, and other commercial vehicle joint venture projects have signed or are about to sign a joint venture agreement. Covering small commercial vehicles, medium- and heavy-duty trucks, and special vehicles, the company has formed a new round of climax for commercial vehicle joint ventures.
"Entering China's commercial vehicle market is crucial for Hyundai Motor to win the reputation of the most comprehensive automotive manufacturer in the world's largest auto market." Choi Han-young, Vice Chairman of the Department of Modern Commercial Vehicles, said recently that " China's business has played a key role in helping us achieve our global goal of selling 200,000 commercial vehicles by 2013. Entering China's commercial vehicle market is a long-term plan for Hyundai Motor, which plans for Hyundai Motor in the world of China. It is of utmost importance that the largest auto market has won the first opportunity, and the business in China will play a key role in whether we can achieve the global goal of selling 200,000 commercial vehicles in 2013. In the Chinese market, Hyundai will introduce more cost-effective products. Better to compete with Germany's MAN and Volkswagen's Swedish Scania, entering the Chinese commercial vehicle market is a modern and essential strategy."
According to Hyundai Motor's "Vision 2020" ten-year business plan, Hyundai Motor will be tied with Toyota and Volkswagen Group in 2020 and be among the top three in the world. In order to achieve this goal, South Korea’s modern market will play an important role, and the emerging Chinese market in western China will be able to gain more business growth opportunities from China, the world’s largest auto market, for the development of modern automobiles. The commercial vehicle market is an important fulcrum. It continues to tap the potential of the Chinese market, and it is of far-reaching significance to expand business and deliver the Chinese market.
A few days ago, Mr. Cheng Yuan, a senior member of the automotive news industry, pointed out: "China's automobile joint ventures have no end to the present worrying situation; the Chinese auto industry has a joint venture for several decades and seems to have done one thing: selling cars for foreign companies." The inevitable road for the development of commercial vehicles in China is the same as that of passenger vehicles. It is all the genes of Europe, the United States, Japan, and South Korea. By 2020, the nation’s own brand cars will be completely destroyed.
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Sichuan Nanjun Automobile Group Co., Ltd.
Nanjun Automobile Group Co., Ltd. is a leading enterprise in the commercial vehicle industry in Sichuan Province. It currently has six wholly-owned subsidiaries and three joint-stock companies. Its business operations cover truck manufacturing, passenger vehicle manufacturing, parts and components manufacturing, automobile trading, and warehouse logistics.
Nanjun Group has a total assets of more than 3 billion yuan, covers an area of ​​more than 3,700 acres, employs more than 5,000 people, has a provincial-level enterprise technology center, and has the ability to independently develop vehicles. It has formed an annual output of 150,000 heavy, medium, light and mini trucks. And the comprehensive production capacity of 10,000 large, medium and light buses. It has the qualifications for the production of complete vehicles and chassis, with a registered capital of 100 million yuan. It has the capacity of stamping, welding, painting, assembly and testing of 10,000 large, medium and light passenger cars annually.
In 2011, the Nanjun Group produced a total of 73,800 cars. The scale of production and sales ranks 19th in the national automotive industry and 15th in the national truck industry. Nanjun Auto Products sells well in China with its advantages of cost-effectiveness and excellent service, and has been sold to more than 10 countries in Southeast Asia, Central Asia, Africa and South America. Its cumulative production and sales volume has exceeded 400,000.
South Korea Hyundai Motor Company
Hyundai Motor Co., Ltd. is the largest automotive company in South Korea and one of the 20 largest car companies in the world. Founded in 1967, founder Zheng Zhouyong. The company is headquartered in Seoul, South Korea, the current chairman of Zhengzhou Yong, the car's annual production of 1 million, the main products are the pony brand, super pony brand, Slata small passenger cars and trucks. At present, Hyundai Motor Co. has developed into a modern group. Its business scope extends from automobiles to construction, shipbuilding and machinery.
In 1967, Mr. Zheng Zhouyong, the most legendary business tycoon in Korean history, founded Hyundai Motor. Compared with other leading car companies in the world, Hyundai Motor has a short history, but it has condensed the development history of the automobile industry. It only took 18 years (1967-1985) from the establishment of factories to the independent development of models, and became the largest in Korea. Auto Group ranks among the top 20 global automotive companies.
Hyundai has one of the world's largest automotive production bases: Ulsan Plant, Jeonju Depot, Asan Plant, and 8 research centers. It has Korea's only comprehensive automobile testing ground with international standards. The main products are ACCENT, SONATA and other cars as well as all kinds of small and medium-sized passenger cars, trucks, tractors, dump trucks and various special vehicles, etc. The annual production capacity of various types of vehicles is 1.45 million. With nearly 4,000 dealers in more than 190 countries and regions around the world, Hyundai Motor Co. can now export more than 500,000 cars per year. At the same time, it has established automotive production bases in North America, Asia, Africa and Europe.
The oblique letter H in Hyundai Motor's logo ellipse is the first letter of Hyundai's English name HYUNDAI. The ellipse not only represents the steering wheel of the car, but also can be regarded as the earth. The combination of both symbolizes the modern car all over the world.
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