Middle East into the global paint market

The Middle East and Africa Coatings Industry Market Report recently announced by IRL, a London-based information research organization, predicts that from now until 2014, the Middle East coating market will develop at an average annual rate of 4% to 5%. The report believes that compared with industrial coatings, the growth prospects of the architectural decorative coatings market are more optimistic and will become the main coating products in the Middle East. The Middle East market has become a battleground for multinational paint companies.
Saudi Arabia United Arab Emirates has become a major force Many Middle Eastern countries are making great efforts to develop local tourism. Infrastructure construction will open up new coatings markets and boost demand for architectural coatings, automotive finishes and marine coatings. Recently, many chemical and coating companies have turned their attention to the Middle East, including BASF and Bayer in Germany, Huntsman in the United States, Persk in Sweden, and Jordan in Norway. Their investment in the Middle East has increased significantly. Insiders pointed out that construction investment is often the engine to stimulate economic growth. According to the survey data, the sales of construction coatings in the Middle East reached 64% of the total sales of paint in the region. It is estimated that the paint market in the region will reach US$2.7 billion in 2014.
In 2009, Saudi Arabia and the United Arab Emirates accounted for 62% and 11% of the Middle East respectively. In the future, these two countries will still dominate the Middle East paint market.
Currently, Saudi Arabia plans to invest 500 billion U.S. dollars in the construction of six industrial new cities, including the "King Abdullah Economic City" on the West Coast, the "Knowledge Economy City" near Medina and the "Prince Economic City" in the north. The Saudi State Investment Agency hopes that these new cities will accommodate 5 million people by 2020, create 1 million jobs, and increase Saudi Arabia’s income by 150 billion U.S. dollars. It is estimated that the Saudi paint demand is close to 900,000 tons, which is still the largest paint market in the Middle East.
The UAE has become a hub for stimulating economic growth in the Middle East and strengthening regional ties in the Middle East. The development of UAE cities, especially the construction of the "Highest Tower in the world" Burj Khalifa in Dubai and Masdar low-carbon cities, heralds UAE paints. And the huge growth potential of the paint market.
The North African market is poised to build Although the paint market in North Africa will still take a long time to rise, compared with the fast-growing Asian market, paint companies believe that their potential cannot be ignored. At present, there are less than 50 domestic paint companies in North Africa, and their scale is not large, so this has attracted the attention of global paint companies. The paint giant AkzoNobel of the Netherlands has been actively occupying the North African market, and after the United States PPG’s acquisition of the Dutch SigmaKalon, it also extended its tentacles here. In addition, BASF Coatings established a production line for automotive refinish paint products in Ghana many years ago and is actively developing in North Africa. Jordan has also formulated a long-term development plan for the North African market.
Analysts pointed out that Egypt is an emerging market to be developed, because Egypt has huge potential for consumption. At present, the population of Egypt is close to 79 million, but the amount of paint used is only 230,000 tons. The prospects for the development of the paint market are worth looking forward to.
At present, the Libya market is being favored by more and more paint manufacturers, including Jordan, National Paints, PACHIN and Sipes. Libya’s energy, utilities, transportation, and infrastructure will receive huge budget investments in the coming years, and other industries such as steel and aluminum will further develop. In addition, the country may join the World Trade Organization in the near future, and the traditional way of domestic operations may completely change, and the gap in the domestic market has attracted the attention of the paint giant.
High-end custom product potential Large areas of the Middle East have specific requirements for coatings. For example, architectural coatings must be able to withstand long-term high temperatures and withstand the effects of desert sand storms, while desert coverage reduces the amount of outdoor industrial wood coatings used in the area, while interior wood There is a growing demand for industrial furniture top coats. In addition, with the growing awareness of environmental protection in Middle East countries, high-end energy-saving and environmentally friendly coatings will become a trend in the future. In order to emerge from the market, paint companies will strive to introduce high-quality, environmentally friendly formulations that are consistent with the characteristics of the Middle East region.
In the construction of the world’s first carbon-neutral city in Abu Dhabi, United Arab Emirates, Germany’s BASF will provide energy-saving and environmentally friendly climate-friendly building materials, such as roof coatings that reduce the absorption of infrared radiation, to reduce the demand for air-conditioning, significantly Reduce carbon emissions.
On March 29th this year, the 2010 Middle East Coatings Exhibition was held at Dubai International Convention and Exhibition Center in the UAE. It attracted hundreds of coating companies worldwide and many multinational companies exhibited new types of environmentally friendly coating products. WACKER introduced the VINNAPAS series of innovative products at the show, including dispersible polymer powders, emulsions and solid resins for modern construction and coating processes. Dow Chemical released water-based acrylic latex polymers at the show. Series and other new technologies and new products.

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