From the Beijing Auto Show to the Taiyuan International Truck Show, we have found that heavy-duty trucks such as the Grand Canal, Jizhong Heavy Truck, Chang'an Heavy Duty Truck, and Xugong Heavy Duty Truck Co., Ltd. occupy an absolute advantage in both the booth area and the number of models, appearing in the commercial truck heavy truck industry. Many "familiar strange faces".
Saying "familiar" is because they are already leading companies in their respective industries. They say "unfamiliar" because they are not willing to be spectators in the hot market, and thus step into the heavy truck industry.
The heavy-duty truck market is well-advanced with the introduction of a number of favorable policies such as the "Regulation and Revitalization Plan for the Automotive Industry" and the steady growth of the national economy. We see that the production and sales volume of the heavy truck market has increased several times in the first quarter of this year.
In the first four months of this year, the production and sales of trucks were 999,700 units and 1,004,400 units, an increase of 32.77% and 38.82% year-on-year; the production and sales of semi-trailer tractors were 127,500 units and 132,400 units, an increase of 4.3 times and 3.7 times year-on-year.
Faced with an annual demand of more than 700,000 heavy-duty trucks and this year's “blowout†growth, the advancement of heavy-duty trucks such as Jizhong Heavy Trucks, Dayun Heavy Trucks, Chang'an Heavy Duty Trucks, and Xugong Heavy Duty Trucks will break the previously stable market structure. Heavy competition in the heavy truck industry will surely intensify the development of the market.
There is no "killer" in the hands of heavy truck reserve forces. Why should they enter the heavy truck market?
For the current domestic heavy truck market demand, the reserve army does not need a "killer" to obtain a certain user market. We know that the heavy truck industry is a technology-intensive, capital-intensive, and talent-intensive industry. The heavy truck reserve army can easily obtain mainstream market technology and first-rate talents with its abundant funds. The market demand is so great that the products have no outlets.
The advancement of the heavy truck market can be said to be the long-cherished wish of Xugong Group for many years. XCMG has become a leader in construction machinery. The XCMG Group, which is well-funded and has superior market resources, will improve the industrial chain as its primary target for the heavy truck industry and will undoubtedly become a strong competitor in the heavy truck market.
The lack of experience in the heavy truck reserve military market, how to improve the credibility?
For heavy-duty users, product quality assurance is the quickest way to increase credibility. For example, the Universiade started as a motorcycle and its heavy truck quality requirements can be seen only after six years of research on heavy trucks.
"To do heavy trucks must have quality assurance. If you venture into the market, quality problems will lead to the loss of the market. And leave the impression of no credibility to the user, naturally the product will be eliminated. Therefore, the Universiade heavy truck passes 5, 6 The development of the year was only put on the market,†said Long Qinshan, Chairman of the Grand Canal Heavy Truck.
In terms of market experience, the heavy-duty reserve forces can use "acquisitionism."
The joint-build trucks jointly built by CIMC, Chery Automobile, Yuchai Group, Fast Group and Fuhua Heavy Industry are directly adopting market experience to “use theismâ€. The powerful combination of heavy-duty trucks makes it easy to have an international standard cab, engine, transmission, bridge and frame, which are the most convincing parameter indicators in the heavy-duty truck market. The strongest combination of companies and the best performance indicators can make CFHI unparalleled in the market competition with its predecessors.
It is not just the lack of market experience that coincides with the integration of the Swiss-Swiss trucks. "First of all, the current competition in the heavy truck industry is not enough, and it is worthwhile for us to do it. Secondly, there is still room for improvement in the current technological level of the heavy truck companies and the overall strength of the enterprises. Furthermore, the enterprises of Ji Rui United are each in their respective fields. There are some new understandings of the heavy trucks and they need to be implemented on a complete vehicle platform, said Tu Xiaoyue, Jirui Truck Marketing Service Co., Ltd.
We have seen that the current domestic heavy truck market has begun a new round of heavy truck reserve forces. In the future development, the reserve army will not lose the industry giants on the technical level or on the reserve of enterprise resources. They have enough capacity to do heavy truck products that meet market demand.
Although Chunlan and Lingye failed to learn from the past, the current heavy truck reserve force is no longer the “new army†of the year. The market is not a market with a sales volume of about 40,000 vehicles a decade ago, as long as the products that meet the market requirements are huge. The demand is absorbed.
With the advance of heavy-duty reserve troops, we can expect that with their years of rich experience in corporate management, marketing channels, and after-sales services, competition in the heavy-duty truck market will intensify, and reserve forces will gradually formulate and implement new strategies and tactics. We expect to see heavy truck reserve forces bring more vitality to the future heavy truck market.
Decheng Auto Parts Factory , http://www.cndiecastings.com