On March 16th, LeTV Auto Union "Unprecedented" conference was held in Beijing. LeTV announced that BYD has become a partner of LeEco. The general manager of BYD Shu Weixing signed an ecolink cooperation agreement on behalf of BYD and LeEco, and the future ecolink will be There are more applications on BYD models. This news shocked the automotive industry.
At the press conference on the same day, the other two major auto giants, Beiqi and Dongfeng Motor, signed a cooperation agreement with LeTV, but the signing with BYD was the most surprising because BYD’s attitude towards LeTV was built a year ago. Not optimistic.
BYD Song is equipped with ecolink
From the initial questioning to working together, what made BYD change its view on the LeEco “SEE†program? Why is BYD willing to participate in the ecological world built by LeTV? What kind of industrialization will BYD and LeTV cooperate with?
Just "concepts and hype"? LeEco's "SEE" plan responds with action
Previously, traditional car companies, including BYD, expressed doubts about the Internet. As the first Internet company in China to announce the creation of a car, LeTV's every move has touched the sensitive nerves of the industry and the media. The questioning about LeTV's car has been heard. A year later, BYD and LeEst "hand in hand", how does LeTV step by step to let the skeptics change their views?
On March 23, 2015, LeTV Holdings and Beijing Automotive signed a strategic cooperation agreement in Hong Kong. LeTV will provide Beijing Auto with intelligent systems, EUI operating systems and car networking systems for Internet smart cars.
In April 2015, Aston Martin and LeTV announced a joint R&D project during the Shanghai Auto Show to jointly promote next-generation Internet car technology.
In November 2015, at the Guangzhou Auto Show, LeTV and BAIC New Energy jointly exhibited the “LeTV Edition†Beiqi New Energy Vehicle EU260 equipped with ecolink, which attracted many eyeballs.
In December 2015, LeTV and Aston Martin signed a memorandum of understanding on strategic partnerships. Aston Martin became the foundry of LeEco. LeTV also opened its own electric powertrain and car networking system to Aston Martin. .
In January 2016, at the International Consumer Electronics Show (CES), Faraday Future's first electric concept sports car FFZERO1 was officially unveiled. This is the concept car jointly launched by LeTV and Faraday. The appearance of this car means that LeTV has made a big step towards the future, and the open ecology of LeTV supercar has also landed in the United States.
In February 2016, LeTV and Aston Martin announced that they would jointly develop electric vehicles. Based on Aston Martin Rapide, the new car will be named RapidE and will become the first electric car product of Aston Martin, which will be launched in 2018. In addition, the two companies are also collaborating on in-vehicle networking.
Step by step, LeEco announced that the "SEE Program" has been the proponent and pioneer of the automotive ecosystem in the past two years. It has been in the development, manufacturing, sales, car networking, charging strategy, after-sales service, car sharing and The social operation field has completed the layout of the entire industry value chain. Based on this, BYD, which was not optimistic about the production of LeTV, is willing to cooperate with LeTV.
Open ecological closed loop and industry win-win
At the press conference, in addition to BYD, BAIC and Dongfeng also signed an ecolink cooperation agreement with LeEco; Shenzhen Hangsheng Electronics; Huizhou Huayang General and Huizhou Desaixiwei three domestic mainstream car manufacturers also joined LeTV Ecology. Cooperation camp. This is LeTV's horizontally expanding open ecosystem outside of the closed-loop ecosystem.
“Sharing the ecological world†is the philosophy that LeTV has always adhered to. When LeTV announced that it was building a car, LeTV founder Jia Yueting emphasized that the eco-model of LeTV is not taking shortcuts, completely independent research and development, breaking the industrial boundary and realizing cross-border opposition. LeTV Supercar will realize the full coverage of the entire industry chain through “LeTV Eco + Eco Open Partnerâ€, providing users with the best solution for environmentally friendly and intelligent travel.
At present, in the Internet industry, Apple and Amazon are the closest to LeTV's business model. The two companies also operate in hardware, software, and platforms. However, the difference between LeTV and the above two is that it abandons "closed" and chooses "open." “LeTV’s 'Open Closed-Loop Ecosystem' invites partners and even competitors to build an ecosystem together.â€
It is LeTV's open attitude that more and more industry giants have joined the LeEco ecological world. It is understood that the cooperation between BYD, BAIC and Dongfeng and LeTV will not only be limited to products and services, but will also be devoted to sharing the successful experiences of both parties in the field of expertise and jointly creating an open automotive ecosystem.
How big is the surprise brought by BYD in hand?
Intelligent vehicles and new energy vehicles are recognized as representing the two major directions of the development of the automobile industry. What kind of sparks can BYD, which is the leader of domestic new energy vehicles, and LeTV, which has a strong Internet gene?
It is reported that BYD S7, Qin and other models have been equipped with BYD car networking system and cloud service functions. However, in terms of content, user experience, etc., there is still much room for improvement in BYD's car network, and these are the strengths of LeTV.
At the press conference, BYD General Manager Shu Yuxing said: As a company that focuses on energy, environmental protection and attention to interconnection, BYD will work with LeTV to jointly create the future of automobile and transportation. It is understood that through LeTV's application open platform (open.le.com), LeTV Auto has launched the opening of automotive applications, and has now cooperated with well-known CPs in various fields such as map navigation, audio playback, and news broadcast; On the one hand, LeTV's open platform is open to the automotive ecosystem, including the ability to open the SDK, voice SDK, and payment SDK. By sharing the ecology with the developers, it is truly barrier-free docking for smart travel and life.
In addition, at the press conference on the same day, the original Baidu unmanned person in charge, known as China’s “unmanned first personâ€, Ni Kai officially joined LeTV, which also filled the industry with LeTV’s driverless supercar. Looking forward to it.
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