Since 2004, Chau Ming has entered the Chinese LED industry with unconventional technology routes, from ultra-light and ultra-thin Upad series, Ivy series LED media screen, creative spherical screen series, small-pitch UTV series, to small light transmission. The skylark series of products, the continent clearly shows its innovative footsteps, but also let the industry realize that the establishment of only seven years can be successfully listed, the secret weapon that Zhouming Technology relies on, that is, technological innovation.
Subversive innovation strictly controls the quality of China's LED display industry. From the past, the market has been replaced by technology. Today, China's manufacturing is well-known at home and abroad. This is inseparable from the technological innovation of Chinese companies. The achievements made by Zhou Ming Technology in the innovative application of LED display are also obvious to all, and at the same time, it has established a solid market position for Zhou Ming.
Wu Meng, director of LED display market in Zhouming, pointed out that in order to adapt to the development of the market, it is necessary to continuously improve the company's innovative research and development capabilities. In the research and development of new products and new technologies, Zhou Ming Technology has always attached great importance.
For Zhou Ming, quality is the best word of mouth. Wu Meng introduced that Zhou Ming’s core strengths are reflected in three aspects: First, technological innovation. At present, Zhouming Technology has an experienced R&D team dedicated to technology research and development, and employs expert consultants from industry organizations to provide technical guidance. The exquisite technical strength has enabled Zhouming Technology to maintain its leading position in the industry. The second is excellent technology and advanced production equipment. The third is a perfect after-sales outlet. At present, Chau Ming Technology has more than 100 after-sales outlets and service stores throughout the country, providing services to customers in all aspects.
Focus on the market segment, the small skylark flies out of the country. In recent years, the price of LED display has dropped significantly compared with the early stage. This is due to the rapid development of LED display technology, the decline in the price of LED devices and the continuous maturity of production experience. In the case of increasingly homogenization of products and increasingly fierce market competition, how to grasp market demand and how to meet market demand is a topic that all enterprises are thinking about, and Zhou Ming’s answer is to target market segments.
The main market segments that Zhou Ming is currently involved in include leasing, small pitch and new product markets.
In the case of Nazhou Ming grille screen, the grille screen is a product launched by Zhouming Technology for the LED display subdivision application market. It can be front/rear maintenance, light and louvered window design, light and windproof, and reduce steel frame bending. Force, which in turn reduces the strength and cost of the steel frame. Because of its light, light and energy-saving features, it is expected to replace traditional display media, traditional roadside printing, and three-sided traditional advertising media as a new generation of media platforms. Its representative product Umesh25 small skylark grille screen, using 25mm transparent grille shape design, can be light, wind, waterproof; permeability of 40, to meet the harsh outdoor environment.
Zhouming Technology continuously carries out accurate strategic layout in the field of LED display segmentation. Wu Meng said that for the LED rental screen market, Zhou Ming has developed two generations of small parrot products to reduce production costs and prices with standardized products. The concessions quickly occupied the low-end market in the lease.
With a deep understanding of indoor display applications and years of accumulated technical advantages, Chau Ming has introduced UTV series products. The small-pitch UTV2.5 series has become the representative product of high-density and small-pitch LED display in the industry with its excellent performance. UTV products are a new type of indoor display products, and have various advantages over traditional DLP, LCD, and projection. For example, perfect seamless splicing, low-light high-gray, high refresh rate of up to 6400HZ, etc., driving new opportunities in the indoor display industry. The original 10 billion indoor display market will have an expected growth of more than 30.
The LED display industry reshuffle will continue to reproduce many LED display companies in the near future, causing the end of the road to be poor and the capital turnover is weak. Wu Meng said that the attention is all about some fame. In fact, the unknown small enterprises have fallen more. In Shenzhen, there are fifty or sixty companies in China every year because of the break of the capital chain.
Every year, many new members join the industry. Due to product homogenization and technology assimilation, most SMEs have no core competitiveness. Wu Meng said that these enterprises will eventually be reshuffled. Moreover, at this stage, such shuffling will continue, because LED display orders are increasingly inclined to large manufacturers, is gradually forming a market aggregation effect, the future LED industry will present a larger pattern.
At the end of the interview, talking about the future development plan of Zhouming, Wu Meng said that Zhou Ming will concentrate on increasing the market share of the market, and at the same time increase investment in technological transformation and scientific research and development, and adhere to the construction of the first brand of channels. Seeking long-term and sustainable development of the company.
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