Seasonal access to the winter, the locals have been feeling chilly to varying degrees, but people are more warm in the heart, because the "Decision on Several Major Issues of Comprehensive Deepening Reform" issued by the Third Plenary Session of the 18th Central Committee held recently has made people look A better future for the country and individuals in the future.
The lighting industry is an industry that creates and spreads brilliance. The year that has passed is full of challenges and shocks, but in general it is a year of progress.
This year, there have been many major events in the lighting industry. From the introduction of the national semiconductor lighting industry plan to the abolition of the semiconductor lighting industry planning in Shenzhen; from the application of the Ou Pu to NVC to complete the restructuring; from the involvement of some large enterprises in the lighting industry to some small enterprises to break the lighting industry; from the Guangzhou International City Lighting Annual Conference to Beijing China's semiconductor lighting 10th anniversary celebration; from lighting city to e-commerce; from micro-mercury to high light efficiency complex, and so on. In the fierce market fight, the new and old forces in the industry are competing to adjust their course, and the common goal of business operators is inseparable from tapping new demands and making big market cakes. Of course, it should be noted that this industry is more of a small and medium-sized enterprise. There are only a handful of leading enterprises. SMEs need to be developed and expanded. The industry is brewing and reshuffle, so that companies with standardized operations, innovation and potential can stand out and even eliminate one batch. Enterprises lacking strength and potential, thus achieving adjustment and upgrading of the whole industry, making this industry more healthy and powerful, and having competitiveness and voice in the world, this is China's dream of becoming a lighting power.
Feast creates opportunities for brands. At present, the lighting industry is mainly reflected in lighting products, and those companies that develop and manufacture products are mostly unknown. Compared with food, clothing, home appliances, automobiles and other industries, the so-called brands in the lighting industry are more It is also a dream, and in this era, people are more concerned about brands. Even the best products will be swallowed up by the wave of technological development. Even the best products are also an object in people's eyes. Only brands can enjoy the color at the social level. Opportunity, only the brand can last forever, and only the brand can add luster to the Chinese dream.
Just like the famous American technology blog David. According to Woolf, there are two ways to increase the value of products and services in a competitive industry. One is through innovation and the other is building brands. When you create a brand, you make the product special, and let people be willing to pay more than the value of the product itself. This is added value and will bring in additional revenue without the need to invest more unit costs. This is the brand dream of the company, and the lighting industry has a long way to go from this dream.
To become a real brand, it takes a long process, and it is a system engineering, which requires a lot of specific work. However, grasping any publicly available opportunities that may be beneficial to corporate brands and demonstrating the style of corporate brands will inevitably have a major impact on the rise of the brand. As a company, we must pay attention to the daily training and promotion activities of the brand and build a brand building on a solid foundation. The brand's color will bring sustained economic benefits to the company. For example, the well-known brands in the big industry not only create a steady stream of relatively rich profits for the enterprises, but also make many small and medium-sized enterprises unable to meet the expectations.
Therefore, the brand of the enterprise needs opportunities for color, and it should also seize the opportunity to make the brand shine. The lighting industry characterized by small scale and low attention should be more likely to take the boat out of the sea and take the opportunity to make a splash. The annual feast of the China Lighting and Lighting Industry Rankings event provides a dazzling stage for the lighting industry. For any individual, the feast of life is often an opportunity to showcase their personal style, and the feast of an industry is an opportunity for outstanding companies to show their brand strength. Whether it is for the whole industry or a single company, whether it is the past year or the past ten years, there are too many things, too many characters and too many companies should show, let them shine in this industry. In this country, it will shine in the whole world. Because the electric light is the earliest used household appliances, lighting, is the most dazzling technology products.
The feast of China's lighting industry is based on the facts of the industry. Based on the company's business performance, it organizes and evaluates the annual events of the lighting industry, commends and promotes new enterprises, and promotes advanced product technology and management that leads the industry. The method is described and introduced. Through this activity, we will strengthen exchanges within the industry, enhance cooperation among enterprises, enable enterprises to discover the resources that can be utilized, let people see the development trend of the industry, and inject the nutrition of the feast into the whole industry.
Feast for the lighting industry to inject the required nutrition Why does the lighting industry need a feast to inject nutrition? People should see that under the background of economic globalization, foreign brands are under increasing pressure on Chinese companies' own brands. Speaking of the lighting industry alone, at present, some small and medium-sized enterprises in China can only use the OEM method to sell their products abroad. In order to survive, some large enterprises have to concurrently operate agent sales of international brands while producing their own brands. China's efforts to win the recognition and expansion of China's market economy status may bring greater pressure on domestic enterprises, and more and more foreign trade barriers are also unfavorable to China's lighting products exports. Domestic sales are helpless choices, but there is no brand influence and it is also an ineffective choice. Enterprises with OEM production can only survive with some meager labor costs, and are subject to people everywhere, unable to form strong development capabilities and their own brands.
Zhejiang Province is a developed area of ​​the private economy and one of the main bases of China's lighting industry. It is in keeping with Guangdong Province and has its own merits. At the Zheshang Summit Forum held in Guangzhou in May this year, the Zhejiang government and business leaders came to the same conclusion. The Zhejiang economy will rely on the brand to achieve sustainability, and build the core competitiveness of Zhejiang enterprises with brands. New advantages to achieve a new leap. Some people in Zhejiang have called for well-known companies to be the leaders in promoting brand strategy. They must go out of the misunderstanding of brand awareness and realize the transformation of Zheshang's first-mover advantage to brand advantage in China. Another example is Shenzhen, which is the largest base of the semiconductor lighting industry in terms of scale, but lacks leading enterprises and lacks advantageous brands, so that the Shenzhen Municipal Government has to abolish the industrial plan formulated many years ago because many of the goals of the plan have not been met, including Brand Building. Shenzhen has great advantages in a variety of electrical fields and a number of famous brands. The only reason for the lack of ideas and strength in brand building is an important reason.
Recently, the WTO's first global trade agreement was officially signed. This is a good thing for the lighting industry, but it is also a new pressure. The international competition in the lighting industry will become more intense, even impacting the domestic market, and playing a decisive role in the market. The deepening reform puts a test on lighting companies.
While strengthening technological innovation and standardizing management, accelerating brand building is also an indispensable method. Lighting companies should be successful in this era of deepening reform and opening up. In addition to excellent products, they must rely on the charm of the brand. The products can be copied and imitated, while the brands are unique. The excellent products are fleeting, and the excellent brands are leading the way. Only qualified to enjoy the industry feast under the light for a long time.
Seize the opportunity, participate in the feast, build the brand, and have the future. The feast allows every lighting company to enjoy the opportunity to enjoy the opportunity to enjoy the dream.
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