One of the things that the brand that has already established in the LED lighting market is very concerned about is where it is currently in the LED lighting industry. Being a leader in the industry, or a leader in a certain LED lighting segment, has always been their strategic goal. However, how to become a qualified leader is not much considered. Looking back on the past, more than a decade ago, there were two well-known electrician brands in order to compete for the position of the top three in the industry, the price war was stunned, and the price of the large rocker switch that was still in the cultivation period was suddenly lowered, making the entire electrical industry The level of gross profit dropped sharply and entered a three-year low period of deserted and quiet. However, these two brands have not skyrocketed, and today they have basically retired to the second and third-tier markets. From this we can see that it is not easy to be a leader and to be a leader. To be a good leader, we must first become the makers and promoters of industry or category standards. Only when the category is bigger and the industry develops healthily, the leader makes sense. Second, the leader must accommodate competitors and compete with competitors. Forming a coexistence relationship, vicious competition will only damage the category, and thus damage the brand itself; in addition, the leader must be committed to innovation, improve the level of product gross profit, the cake is big, the biggest beneficiary is the leading brand. Only by fighting the market and making big sales can't be a leader. Leaders must not only have strength but also have a heart.
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