Although there is still some time in 2015, some people are already looking forward to the 2015 mid- and heavy-duty truck market. Although some people in the industry believe that the overall situation in the next year is not yet clear, several major influencing factors have been basically reached consensus in the industry through the survey visits of reporters: For example, sales of the Fourth National Product in 2015 have advanced overdrafts and the overall economy next year. The situation should not be better than this year, the rise and fall of oil prices and the product structure adjustment of manufacturers will also affect the overall market situation in 2015.
In the face of 2015, the medium and heavy truck market, how can we be aware of it? The reporter learned from the truck dealerships in Beijing, Henan, Chongqing and other places that the production companies are quietly making some changes in their business: In order to seek new economic growth, many companies have begun to shift their targets to special vehicles.
The domestic economic situation is the biggest influence factor
One of the biggest differences between commercial vehicles and passenger cars is that commercial vehicles are production tools and are tools for users to earn money. Regarding the overall market for medium and heavy trucks in the coming year, the good or bad of the economic situation in the next year will become an important factor affecting its market performance. As Duan Hengyong, deputy general manager of China National Heavy Duty Truck Sales, said, the economic environment for the next year should be little different from this year's. "If we make some predictions on the medium and heavy truck market in 2015, I think it will be either flat or falling," Duan Hengyong said.
In analyzing its causes, Duan Hengyong first stressed that the economic situation is not optimistic and will be the most important factor affecting the truck market. In addition, the advance overdraft of sales volume of Guosi's products will also affect the market in 2015.
It can be said that as the manager of a commercial vehicle company, the control of the market environment should be based on the analysis of the overall economic situation. In the industry, Fang Hongwei, Shaanxi Automobile's chairman, can be regarded as an observer, especially for the unique analysis and observation of the current economic situation in all walks of life. Faced with the fact that the increase in GDP of about 7% of our country has entered the “normalized†environment, Fang Hongwei once told reporters: “The most important thing that companies should do is to adjust, change the previous 'high-speed growth' thinking, and realize the strategic transformation of enterprises. ."
In addition, with the continuous opening up of the Chinese economy, the management of many medium- and heavy-duty truck companies has also begun to develop overseas markets as a key point. "The APEC conference will be held. The Asia-Pacific economic circle will be more active. Although the domestic market will be relatively flat next year, sales in overseas markets may increase," said Foton Motor.
Oil price and logistics industry will play a significant role
What factors will affect the development of the entire industry? The reporter interviewed the senior experts in the industry and the secretary-general of the CUC Commercial Vehicles Division, Yang Zaiyu. He said that for the overall performance of the mid- and heavy-duty truck market in 2015, it is not yet possible to make a relatively complete forecast. However, he believes that policies, oil prices, corporate product planning, and the development of the logistics industry will all be neutral to 2015. The performance of the heavy truck market has a great impact.
In terms of policies, such as the implementation of the “Automobile Brand Sales Management Implementation Measuresâ€, the sales rights of truck brands for 4S stores will be liberalized to some extent, which will affect the sales of trucks. Regarding oil products, whether oil prices rise or fall will also affect the truck market. If the price of oil continues to fall, it is certainly good for the fuel machine. In addition, for each company's product layout planning, as well as the continuous development of logistics, will also have an impact on the trend of the medium and heavy truck market in the coming year. "How will the company arrange the product layout in the coming year, will it increase the output of clean energy vehicles? If the state issues a subsidy policy for clean energy medium and heavy trucks, this will also be a stimulus." Yang Zaiqi does not affect some industries. Determined factors were analyzed.
Special car or highlight in the down market
Manufacturers see the country’s economic environment. Industry experts see the factors that affect the existing or uncertainties in the truck market. How do dealers who are most in touch with end-users view the 2015 mid- and heavy-duty truck market? of?
The reporter interviewed Ma Xiaofu, deputy general manager of Chongqing Huanyu Automobile Sales Co., Ltd. He said that in 2015, the medium- and heavy-duty card market was “worseâ€. According to the reporter’s understanding, the increase in the cost of vehicle purchases brought about by the implementation of the National IV emission standard this year has affected the local truck market. “However, our sales tasks for this year have been basically completed.†One of the biggest reasons is that sales of special-purpose vehicles have contributed."
Special vehicles may be a bright spot in the mid-to-long-duration heavy truck market in 2015. The reporter learned from several dealers at Futian Auman and Henan that due to the fact that the profits and sales volume of traditional trucks have stabilized, they have more optimistic expectations for the special vehicle market. “At the end of this year, several large-scale 4S stores in Henan Province have opened new facades dedicated to special vehicles. In 2015, this market is expected to achieve a breakthrough.†A truck dealer in Henan told reporters.
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