On June 28th, the “Ninth World Brand Conference and Award Ceremony of the 500 Most Valuable Chinese Brands†was held in Grand Hyatt Beijing. In 2012, the list of “China's 500 Most Valuable Brands†was formally announced. The "Jinlong Bus" brand of the Automobile Industry Co., Ltd. (hereinafter referred to as "Daikin Dragon") ranks 96th with a brand value of 14.105 billion yuan and ranks among the top ten brands in the Chinese automobile industry.
The World Brand Lab began publishing the first "China's 500 Most Valuable Brands" list since 2004. As one of the leading companies of Chinese buses, Dai Jinlong was selected for 9 consecutive years. Its brand value rose from 4.908 billion Yuan in 2004 to This year's 14.105 billion yuan, the brand value increased by nearly 10 billion yuan, an increase of 187%, compared with 10.158 billion yuan in 2011, a substantial increase of 38%.
Behind the continuous and rapid growth of the brand value of Daikin Dragon is its continuous improvement in business indicators such as its scale of development, product and service competitiveness, market share, and brand influence. The World Brand Laboratory Expert Group interpreted the three major reasons for the significant increase in brand value of the “Golden Dragon Bus†from 2011 to 2012, which are: steady growth in operating performance; brand innovation and brand differentiation; emphasis on branding and communication . First, in recent years, Daikin Dragon has maintained a steady and rapid growth. In 2011, the company realized sales revenue of 7.6 billion yuan, an increase of over 20% over the same period of the previous year. From January to May 2012, Dajinlong achieved sales of more than 3 billion yuan, an increase of 15% or so. The scale of enterprise development has reached a new level. The goal of a company worth 10 billion yuan is getting closer and closer. Secondly, Dajinlong actively implements the brand innovation and brand differentiation strategy. It has spared no effort to promote product and service innovation this year. The company relies on the state-level enterprise technology center. The R&D strengths of postdoctoral research workstations are devoted to the integration of new technology research and development and innovative technologies. They have further explored areas such as active and passive safety technologies, energy-saving and emission reduction technologies, and automotive information technology research. They have introduced smart power chains and fuel-efficient driving in succession. Remind the system, Jinlong vehicle computer information system, 3H high-strength vehicle body and 'smart drive' system and other leading technologies, released a new generation of science and technology passenger car XMQ6125AY series built with '4S' innovation technology, which explored a transformation and upgrade for the Chinese bus industry. The new road; Finally, Daikin Dragon attaches great importance to branding and communication, which is The automotive industry is relatively rare. The company's brand management system has been continuously improved, and brand communication has been innovated. Brand investment has also continued to increase. In the past year, Dajinlong has been focusing on "smart school buses" and "intelligent bus operation management systems." "Intelligent drive" and other innovative technologies and products carried out a wealth of brand promotion activities. In 2012, it opened a "science and technology journey" of the national tour exhibition activities, and successfully created a "scientific and technological dragon" this differential brand image.
Xu Jindong, deputy general manager of Grand Dragon, said: This year, Daikin Dragon put forward the "science and technology to change the public transportation" annual proposition, and actively shape the "science and technology Golden Dragon" brand new image. "Technology Golden Dragon" is a concentrated expression of the company's core competitiveness. It can further realize the positioning of Dajinlong's "China Bus Expert" brand. We hope that Da Jinlong will not only become bigger, but also become stronger, and become the real master of its own core technology. Enterprises with outstanding modern management concepts and strong cultural competitiveness have become the real representative of leading Chinese buses to the world.
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