Recently, the handover ceremony between Dongfeng Liuqi Fangsheng Automobile Trading Co., Ltd. and Nanning Yunou Logistics Company was held in Nanning. At the meeting, Zheng Youyi, assistant general manager of Dongfeng Liuzhou Automobile Co., Ltd. sales company, revealed that in the face of downward pressure on the Chinese economy, sales of Dongfeng Liuzhou Automobile in 2013 bucked the trend and sales totaled 160,358 units in September, up 30.4 year-on-year. %.
Liuqi Fangsheng Automobile Trading Co., Ltd. is the core distribution company of Liuzhou Automobile. The company has established the largest Liuzhou brand image store in Guangxi based on Liuzhou Automobile's double-network project. It specializes in the Liuzhou Automobile brand and has established corresponding parts centers and service centers. , stocking accessories up to more than one million yuan. A total of 38 trucks were delivered this time, worth as much as RMB 10 million.
It is understood that from January to September this year, Liu Automobile truck sales growth ranked first in the industry, total sales of 31,850 trucks, an increase of 30.2%; cumulative sales of passenger vehicles reached 128,505 units, an increase of 30.4%. The manufacturers expect to sell 220,000 cars in 2013, with sales revenue of 16 billion yuan. What makes this miracle?
The pursuit of technology never stops
Recently, Dongfeng Liuzhou has upgraded the configuration and interior and exterior of one of its core products, Balong M7C, to further ensure its core competitiveness in competing products.
Pa Long M7C uses Dongfeng Cummins ISL9.5-380E30 engine, with Fast 12JSD160TA aluminum alloy transmission, Fang Sheng 457 rear axle platinum power combination, while ensuring strong power at the same time to obtain a wide range of low fuel rate. Braking standard WABCO brake components to ensure traffic safety.
At the same time, Balong M7C body is made of high-strength steel plate, and the cab adopts the domestic first keel frame structure. The most obvious change is the addition of a fourth-level stair hiding function, which improves the sealing and safety of the cab, and To a certain extent, the wind resistance is reduced. The design of the new spoiler makes the body of rainy and muddy roads cleaner and greatly reduces the dirt surface.
In addition, the air intake has also undergone a brand-new optimization and upgrading, which looks more beautiful than the old models, and increases the three-dimensional feeling. These technical innovations have made Liuzhou Trucks stand out in its class and have left a deep impression on customers.
Excellent service becomes the user's personal butler
Balong M7C is a strategic product of Dongfeng Liuqi. In order to win more customers, Liuqi has tailored a series of industry best service policies for M7C: 36 months long warranty, unlimited mileage during the warranty period, No responsibility. At the same time, it is the first company in China to launch the “All-new vehicle maintenance and maintenance free (material fee working hour)†policy. Each M7C will have a personal butler to provide services. In addition to reminding, it can also help users to plan the transportation route and achieve value. maximize.
Of course, good service policies need to be put in place. To this end, Dongfeng Liuzhou Automobile has made a commitment of “time-limited service and overtime compensationâ€. If the service cannot be completed on time, users will be compensated according to the standard of RMB 500 per day; meanwhile, the call center will provide users with 365 days 24 hours service.
At present, Dongfeng Liuzhou has 850 national service networks and 1300 accessories suppliers. Its spare parts reserves exceed RMB 500 million, and its average service radius is less than 60 kilometers, which fully guarantees the maintenance and accessories selection. This series of measures has created a customer-oriented image with excellent quality and service, which has enabled Liuzhou Automobile to gain more market share.
Since 2011, due to policy adjustments and reduced market demand, major auto companies have suffered sales of waterloo, and the auto sales market is in a slump. Sales of Liuzhou Trucks have also been affected, but thanks to the continuous advancement of its truck technology and increasingly sophisticated additional services, Liuqi's truck market has risen rather than declined, and this year's sales volume has increased substantially, becoming a Big winner for truck sales.
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