CDV is the abbreviation of English Car Derived Van, and the internationally accepted explanation is "a van based on a car platform." Due to the safety, comfort, economy, and appearance of miniature passengers, it is difficult to adapt to higher demands of consumers. At present, developed countries have eliminated all low-end micro-passenger models. The first CDV model in the Chinese market - Zhengzhou Nissan "Shuaik" was launched on November 12 last year. In developed countries such as Europe and America, CDV is very popular. Representative models are Citroen BERLINGO (Berliner), Peugeot PARTNER (partner), Volkswagen CADDY and so on. Annual sales exceed 1 million units. According to the data from the survey agency, China has the intention to purchase CDV models, which account for 30% of micro-customers and MPVs purchased or intended to be converted into units. The annual demand is about 500,000 vehicles! It is expected that CDV products will quickly become popular in the Chinese market in the next five years.
Positioning "urban multifunctional commercial vehicle"
On November 12 last year, Zhengzhou Nissan’s first CDV representative model “Shuaik†appeared in the country. This is also the first CDV model on the Chinese market. Given that the expression of "car-based van-based vans" does not conform to the Chinese people's expression habits, Zhengzhou Nissan will translate the CDV into "urban multi-functional commercial vehicles."
In developed countries such as Europe and America, CDV is very popular. Representative models are Citroen BERLINGO (Berliner), Renault KANGOO (Campoo), Peugeot PARTNER (Partner), Volkswagen CADDY, Fiat DOBLO (Multiple), Opel COMBO (Comber), Ford TRANSIT CONNECT (Transit Connet), etc. . Annual sales exceed 1 million units.
Annual demand of 500,000 vehicles
At present, developed countries have completely eliminated low-end micro-passenger models, mainly because of the safety, comfort, economy, and appearance of miniature passengers, which are difficult to adapt to higher consumer demand. In the Chinese market, CDV is basically still in a blank period. According to survey agency data, China’s users who are interested in buying CDV models account for 30% of micro-customers and MPVs purchased or intending to convert to CDVs, which translates into an annual demand of 500,000 vehicles! It is expected that CDV products will quickly become popular in the Chinese market in the next five years.
Zhengzhou Nissan subsequently discovered that after the 2009 automobile-to-country policy was promulgated, Microbus became the fastest-growing model in the Chinese auto market. Zhengzhou Nissan has inferred that it is economically comparable to micro-customers and is comparable to a passenger car in terms of comfort. A CDV between micro-clients and MPV is bound to become the best choice for micro-customer users to upgrade. It was these two factors that gave birth to the rapid implementation of the Zhengzhou Nissan CDV program. The first CDV model of the Chinese automobile industry, the "Shuaik", was born.
However, for any new product launch, consumers need a cognitive and accepted process. However, the CDV model combines the dual attributes of a car and a commercial vehicle. It has outstanding performance in terms of comfort, safety and economy, and is in line with the development trend of the automotive industry. It is believed that with the development of China's social economy and continuous improvement of consumer demand, CDV models must Will be popular in China.
Then push NISSAN brand CDV models
In fact, the listing of Shuai attracted the attention of the majority of people in the industry and consumers, and the sales volume is gratifying! For Shuaike, regional distributors in Sichuan have planned to expand sales outlets in order to flex their muscles in 2010.
Based on the broad prospects of the future CDV, Zhengzhou Nissan decided to implement the “CDV dual brand strategyâ€. Following the launch of the Dongfeng brand CDV model in 2009, the NISSAN brand CDV model NV200 was launched in 2010 to meet the needs of different users with differentiated products. Occupy 6-12 million yuan CDV market. The implementation of Zhengzhou Nissan’s “Double Brand Strategy for CDV†is responsible for the major breakthrough in the sales volume of Zhengzhou’s Nissan and the dual mission of extending to the field of personal vehicles, which is of great significance to the future development of Zhengzhou Nissan.
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