Chinese owners accused of spending power: The more expensive cars are, the better they are sold

"Chinese-style car market": The more expensive and ultra-luxury brand China, "sit one by one"

The newspaper (Reporter Wang Canbin) said that the more expensive cars sold, the better this is the true portrayal of the Chinese auto market. According to the 2011 global sales of Porsche, Bentley, Rolls-Royce, Ferrari, Maserati, and Aston Martin organized by Gasgoo Automotive Research Institute, the spending power of Chinese car owners is surprising, except for Aston Martin who has just entered China. Among the ultra-luxury brands that cost more than 2 million yuan in China, China is at least their second-largest market in the world, and the Rolls-Royce, the most expensive overall model, is China’s largest market in the world. "One by one." According to the current pace of development, it is only a matter of time before China becomes the world’s largest market for six ultra-luxury brands.

"The circle effect of ultra-luxury brands is even more obvious. Without this kind of car, it is difficult for you to integrate into the Regal circle," said a dealer. "This also promotes sales of ultra-luxury cars."

The increase in Mercedes-Benz, BMW, and Audi, the three major luxury brands in China last year, caused an uproar once again because the overall increase in the Chinese auto market last year was only 2.45%. But compared with the above six ultra-luxury brands, Germany's three major luxury brands are overshadowed by the increase of 60% or more and Maserati even more than 1 times. Should this be thanks to "Mr. Guo" for it? Free advertising?

The average selling price of Rolls-Royce is the most expensive among the six ultra-luxury brands, and it is the best selling in China. In 2011, BMW Group's Rolls-Royce brand sold 3,538 vehicles globally, an increase of 30.5% from 2,711 units in 2010, and set a new record for sales (up from 3,347 in 1978). In terms of major regional markets, Rolls-Royce recorded the fastest growth in sales in the Asia Pacific region in 2011 (a 47% increase). Looking at the single country market, in 2011, China surpassed the United States and became the world’s largest market for Rolls-Royce. Rolls-Royce sold more than 1,000 vehicles in China, a year-on-year increase of 67%; Bentley, which has been in direct competition with Rolls-Royce, was not far behind. In 2011, Volkswagen Group's ultra-luxury car brand Bentley sold 7003 vehicles worldwide, up 37 percent year-on-year. %. The United States is still the largest market for Bentley sales of 2,021 vehicles (an increase of 30% over the same period), while China is its second largest market.

Aston Martin seems to be an alternative. Aston Martin Automotive sold 4,200 vehicles in 2011, a slight decrease of 1.2% from 4,250 units in 2010, 200 units higher than (4000 units) in 2009, and still 3000 units at the peak of its sales (7,400 units in 2007). The gap between multiple vehicles. China is an exception. In 2011, Aston Martin’s sales in China increased by 72.7% to 190 units (in 2010, it was 110 units). Previously, Matthew Bennett, Asia Director of Aston Martin revealed that the brand's sales target in China in 2012 is 500 vehicles.