"In three to five years, it has become one of the three major brands of domestic passenger cars." Who is also responsible? 31 passenger cars. Not long ago, when such a sentence appeared in the media, it really surprised the bus industry.
Who is the 31 passenger bus? Why dare to put such a big speech?
Some good-natured people attempted to inquire into what the "intensity" of the "Tianyi" bus was on a bus network forum. However, no one answered the post a few days ago, so the reporter decided to visit the scene and "find it out." Whether or not the production capacity can meet the target In the Xingsha Industrial Development Zone in Changsha City, the Sany Group is a star enterprise in the region, “the listed company Sany Heavy Industryâ€, “share reformâ€, and “private enterpriseâ€. These keywords make the “31†The exposure rate has been high, and the Trinity bus is a company of the Trinity Group.
It is exactly three years since Trinity bus began to set foot in passenger cars in November 2002. According to the data provided by the 31 bus to reporters, the sales volume of passenger cars by Sany in 2005 was “nearly 500 vehiclesâ€. In 2005, the sales volume of Yutong, the “big boss†of the domestic passenger car industry, was 15,000 vehicles. In 3 years, it is estimated that if Sany passenger cars are to achieve this sales volume, they must maintain an annual increase of 350%. is it possible? If a company develops at an extraordinary rate, it will either bury hidden dangers or inevitably invite people's doubts.
Mr. Mao Zhongwu, General Manager of Trinity Bus, did not directly answer this question, but he told reporters that if not for some objective reasons, this target time for the 31 passenger coach may also be advanced. Obviously, Mao Zhongwu’s confidence is sufficient.
In the factory of the Trinity Bus, the reporter saw the busy clean workshop of the workers, from the assembly of the parts to the delivery of the whole vehicle, all in this workshop. Compared with the huge factory area of ​​other coach manufacturers, this place is much smaller, the workshop’s At the end of the day, the Sany Bus Company accommodates an office of more than 200 people. Just like a piece of the Sany Group, the 31 passenger car is embedded in the group's huge chess board. In Mao Ziwu's words, even if there are a large number of orders, the current production capacity can not meet.
In the Sanyi Group newspaper, using such words to describe "in October, the company's main operating indicators such as sales, profits and other projects have exceeded the plan, a record of the best results." The reporter learned from the interview that the 31 passenger car has just left the loach of losses and the current sales scope is mainly limited to Hunan, Hubei and Guangdong.
So what are the top three moves for the Trinity bus? Does the follow-up strategy work?
Mao Zhongwu said frankly: “Thirty-one passenger cars can currently only follow other companies to build passenger cars, not to mention core technologies.†In other words, the 31 passenger car can only go behind others. “We can create industry-leading chassis for construction vehicles. Naturally speaking, the chassis of buses with relatively low targets is not an issue,†said Mao Zhongwu. According to reports, “a luxury RV with independent intellectual property rights and the best chassis in the world, It will appear at the Asia International Motor Show in Shanghai in March next year. "Perhaps, this is the foundation and magic weapon to support the 31 passenger car?
The flagship product of the 31 passenger car will be a "large and medium-sized luxury high-end passenger car". However, it involves short time, lack of technical personnel, and lack of core technology. All of these are problems that need to be resolved urgently. As a result, how to achieve breakthroughs and increase market share?
"Using Sany's sales network to do a good job of service." Mao Zhongwu's "network" for the construction of the "Thirty-one" passenger car is: point, line, surface combination. Specifically, the point is to provide personalized services. The line is to establish a fast service chain. Face is to rely on special service stations to solve the problem.
Some industry insiders believe that the customer groups of Sany Heavy Industry and Sany Bus are obviously different. First of all, there are more players in the passenger car industry, but it is not so concentrated as in the heavy machinery manufacturing industry; secondly, the passenger car industry's product design capability and market for the company's products. The requirements of marketing methods are also higher, and the customer needs are completely different. How can bus sales effectively use Sany's network platform?
The flagship service card is a topic talked about by the passenger car of the 31st. The quality of Trinity bus and 6S supervising Zhong Ming told reporters that even if the company sells a new car, it has dedicated personnel responsible for tracking the service. He used to have a bus service tracking service for more than 20 days, and every time the user puts forward a bus defect during use. , it will get a reward of 100 yuan.
This initiative, which aims to provide users with close-range services, may indeed narrow the distance from the customer, but modern companies require a quantifiable and reproducible model, because only in this way can randomness be minimized. So that business decisions are more accurately conveyed. If the 31 passenger trains really enter the top three in the country, is it possible that this type of personnel needs a large number of inputs?
"Every leader has the ideas and measures of each leader. In the end, what is the result? It's hard to say now." Zhong Ming, who joined Sany Bus at the beginning of construction and has experienced several changes in leadership, told the reporter. Whether or not the “worst loss expert†will reverse the preoccupation of the employees who listen to the triad, says that one of the company’s cultures is “suffering it†and the pride of the “three to five years into the top three in three to five years†of the passenger train may be exactly the same as this. Vengeance footnote. If we say that Sany Group's "sufferings" in heavy industry points to the culprit of the industry's rival, the state-owned company, does it mean that the copy to the "Thirty-one" bus will mean that it will win?
The involvement in passenger car manufacturing is new to Sany. Just a few months after the establishment of Sanyi Bus Company, March 18, 2003, the products of Sanyi Bus will be displayed at the 3rd World Bus Expo Asia in Shanghai. Debut at the meeting. Now, Mao Zhongwu, who has just been in office for half a year, said that being a passenger car is brand new to him. However, Trinity Bus tried to base its efforts on the development of special machinery and special vehicles during the development of Sany Group, based on the “understanding of the production and operation management modes in the field of mechanical equipment manufacturing†and to learn from the advanced technologies of foreign automobile and passenger car industries. Management mode, independent research and development of large and medium-sized bus chassis, build passenger car products.
Mao Zhongwu is one of the founders of Sany Group. He is known as a "turned-loss expert" within the group and it is understood that there is a "set" in marketing. This time in charge of the general manager of the 31 passenger bus, but also in the year of decline in passenger car performance, Mao Zhongwu good at marketing will have any "coup" applied to the bus?
"We plan to expand the territory to 10 provinces and cities in China next year," Mao Zhongwu told reporters. From 3 provinces and cities to 10 provinces and cities, from the unknown to the top three in the country, it is almost a geometric growth. For Sanyi buses, is it a grand scheme or wishful thinking? Only time can answer.
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