When other companies started work one after another, the factory of Hangzhou Zhongce Rubber Co., Ltd. was already busy in full swing. Due to too many orders, Zhongce Rubber did not stop work during the entire Spring Festival. Workers only took turns to take two or three days off and some departments had to work overtime. Shen Jinrong, chairman of Zhongce Rubber, also runs the factory every day during the New Year. Busy and happy, Zhongce Rubber welcomes the 2010 "good starter."
Ni Guoliang, Director of the Rubber Office, spoke of the performance of the New Year and was very excited. He said again and again: “Very good, very good!†In January 2010, sales of Zhongce Rubber increased by 80% year-on-year, removing the January 2009 Spring Festival holiday. Factors, the growth is still very impressive, and sales in January 2010 to late February increased by about 50%.
“Car tires and commercial vehicle tires have grown rapidly, especially for passenger car tires. We produce 50,000 pieces a day, which is in short supply,†Ni Guoliang said. On the sixth day of the sixth year, Zhongce Rubber held a dealer conference and received enthusiastic response. Although the US tire special protection case dust has settled, but Sinochem Rubber did not neglect this market. During the Spring Festival, the delegation was also organized to go to the United States to hold product fairs.
Since 2010, the words “China Strategic Rubber†and “Chaoyang Tire†have appeared on the CCTV news network. In local TV stations and radio stations in Hangzhou, this originally low-key enterprise also began to publicize its own brand. At the end of 2009, Zhongce Rubber used CCTV 2010 Gold Resources Advertising Tendering Conference to invest huge amounts of money in front of and behind the news broadcasts on the golden section of advertisements and was called by the media as a dark horse. Judging from the current results, the 47,200,000 yuan of advertising costs have been very effective. Ni Guoliang said: "The word-of-mouth effect is very good, especially in our industry. It shows the strong strength of our company. Many cooperative manufacturers have given us an admiration, like the projects that we and some automobile manufacturers had originally discussed with. Successfully implemented."
Behind the huge investment in advertising is to seize the Chinese tire market, in order to seize the great opportunities brought by the automobile into the consumer goods era. In October 2009, China Cece Rubber Xiasha Base launched an annual production of 13.8 million radial tires for passenger cars. After the project is completed, it will become one of the world's largest passenger car radial tire monomer plants. It is expected that it will officially start in April 2010.
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