Recently, at Yuchai Service Stations and some auto shows across the country, we can see the giant banner of Yuchai's heavy machinery, energy-saving and reliable, Yuchai services and caring for users. Yuchai's heavy machine service month is in full swing in 2011.
In 2011, along with the start of Yuchai’s 12th Five-Year Plan, we stood at a strategic height and timely put forward the goal of ensuring the sales of 200,000 units of Yuchai Heavy Machinery. The realization of this goal is not only a major breakthrough in the product structure, but also will break the industry structure, causing a strong market shake, which is even more significant for the 60th birthday of Yuchai. The goal is urging people to advance, but due to the adjustment of national policies, the market started late in 2011. At this moment, Yuchai's heavy machine service monthly activities are being carried out in all parts of the country. It is bound to set off an upsurge of attention and purchase of Yuchai's heavy machinery in the industry, and quickly pull the market to lay a good foundation for the achievement of the annual goal.
As early as April 2011, under the leadership of Yuchai, the Yuchai Sales Company Customer Service Center responded quickly, mobilized resources from all parties, and introduced Yuchai Heavy Machinery, energy-saving and reliable, Yuchai services, and caring users. The theme of the "Yuchai Heavy Machinery Service Month Activity Program" aims not only to provide services to the user, but also to provide a deeper understanding of the product's performance, to solve the existing quality bottlenecks and to grasp more. Market information to promote product upgrades and enhance the Yuchai brand influence. The event lasts from May 10 to June 10, 2011 for one month. It focuses on YC6L, YC6M, YC6MK, YC6C, and YC6T heavy machine users across the country to carry out a series of rich and varied service activities.
Free maintenance: Let users get more benefits
As early as before the start of the event, Yuchai’s offices throughout the country told the users through short-message reminders and other methods: During the heavy machine service month in Yuchai, Yuchai made a strong guarantee and machine overhaul at the Yuchai service station. , Can enjoy a 150-hour labor-free concession, and a free Tiger Tiger lubricant 1 barrel, repair accessories required to give a 10% discount.
The Yuchai office and service stations around the world are actively preparing. They not only provide timely service to the vehicles for maintenance and maintenance of the station, but also organize service personnel to provide free services to large customers to explain the maintenance knowledge of the engine and make the engine daily. It is maintained in the best condition. In addition, after the user has finished maintenance, the service station will also send a small gift such as a shirt. It was learned from the office that for Yuchai’s heavy service monthly activities, many service stations also launched free clean air filter cartridges, free tightened loose bolts, free adjustment of clutch and brakes, and other activities, allowing users to enjoy more benefits in activities. .
Symposium: Face-to-face communication with users and dealers
The picky of users is the impetus for Yuchai's advancement. The highlight of this event is holding user forums. It provides a platform for face-to-face communication with users and dealers. During the preparation of the service month event, Yuchai company leaders have high hopes for the forum. After analysis and screening, it was finally determined to be held in more than 10 key regions such as Ningxia and Gansu. The office selected the use of heavy machinery and potential users, dealers of heavy machinery, regional managers of automobile plants, service station representatives, etc. There will be company leaders attending.
At the meeting, the main purpose was to listen to the users and distributors' real ideas, including the use of Yuchai's machine experience, problems in the process of use, and opinions and suggestions on Yuchai's heavy machinery and services for the improvement of later products. . In response to some questions raised by users, the technical staff attending the meeting will answer questions on the spot. The minutes of the meeting cannot be solved temporarily. At the meeting, it also focused on the various advantages of Yuchai's heavy machine products, as well as service concepts, service commitments, and service policy adjustments.
It is reported that the regional office that holds the symposium in order to make the event reach a better publicity and promotion effect, contact the heavy machine use, potential users, dealers and service station representatives in advance, and make arrangements for the meeting site. In order to generate momentum, some offices will also be equipped with Dongfeng Hercules equipped with Yuchai Heavy Machinery, Dongfeng Liuzhou Autos, Balong and other vehicles at the venue to create a meeting atmosphere and boost the momentum for the forum to increase its influence in the local area. Yuchai Group Company Propaganda Department and Sales Company Marketing Department also organized many media to participate in the live interviews and follow-up reports.
Advertising: Good wine needs diligence
Good wine is not afraid of a deep alley. The experience of this generation passed down from the old ancestors is no longer suitable for our development due to its limitations. The fine wine still needs to be diligent. During the month of Yuchai’s heavy machine service, the publicity work also mentioned unprecedented heights. Not long ago, Yuchai’s Hunan office had an urgent communication with the headquarters regarding the insufficient number of t-shirts it received.
Before May 5th, 2011, 10,000 sets of T-shirts featuring Yuchai's love for every user, 40,000 sets of promotional materials, and 10,000 gifts such as cups, roll-ups, etc., have all been distributed to various offices across the country, and then they are Distributed to more than 2,400 service stations across the country.
In addition, local service stations stood on the outside of the service vehicle with Yuchai Heavy Service monthly activity logo, the station’s three-packet repair site, and the office’s resident site’s prominent location. The use of tabloid newspapers, wall newspapers, showcases, etc., to promote services and related contents of Yuchai products, has formed a powerful propaganda offensive throughout the country.
Before the service month, Yuchai Sales Co., Ltd. has jointly produced a large number of promotional advertisements in conjunction with various transportation stations to promote the various preferential policies in the heavy machine service month, the advantages of Yuchai Heavy Machinery, and service concepts, service commitments, and services. The policy adjustments and other content have generated great repercussions among the vast number of driver friends, and will provide comprehensive coverage of Yuchai’s heavy machine service monthly through multiple channels such as newspapers and magazines, and form a strong propaganda lineup for Yuchai. The monthly growth of aircraft services has aroused the attention of the entire industry.
User return visit: let users feel love
Currently, Yuchai Sales Company visits the staffing of the team and leads the company. The office is deeply visiting large users, dealers, and mining sites.
At the depths of the mountains, dusty, mixed pits, and mines, Yuchai heavy machine users are working hard in the field. Their working conditions are harsh, and their working conditions are hard and monotonous. At this moment, Yuchai company leaders, technical quality, factories, and other technical backbone members formed a powerful visiting group to visit and send love to the users in a timely manner, and presented small gifts on the spot. It is important for users to understand and understand. It is love.
According to the “Heavy Machinery Monthly Service†plan, during the event, the returning group led by the company’s leaders will visit nearly 100 heavy machine users and heavy machine dealers, as well as many construction sites, mining areas, and logistics fleets. Wherever they go, in addition to presenting gifts such as cultural shirts and promotional materials, they mainly understand the current market conditions, performance of heavy machinery products in various aspects, and collect market information. They also record and solve product problems on site and publicize Yuchai’s weight. Machine features and various preferential service policies guide the dealers how to do a good job of service.
Yuchai Heavy Machinery Service Month aims to reward users through various forms, listen to the voice of users, and understand the current product quality information, so as to enhance the Yuchai brand's influence. Yuchai will conduct a comprehensive summary of the work of the service month and organize a summary meeting to formulate policies that are more conducive to the market and users, and organize and rectify the main quality issues of user feedback. More satisfied.
Regardless of how the market changes and how fierce competition is, only the law of customer satisfaction can win the market will not change.
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