Weichai: Core Technology Innovation + International Operational Innovation

At the 2011 China Independent Innovation Conference held in Beijing in early 2012, Weichai Power Co., Ltd. won the "2011 China's top ten innovative companies" and Chairman Tan Xuguang was named "2011 Top Ten Innovative People in China". ". As a leading player in the Chinese automobile and equipment industry, Weichai believes that its core competitiveness is derived from innovation and has created a unique innovation road, which is embodied in core technological innovation and international operation innovation.

Core Technology Innovation

In 2011, the domestic economic situation was facing overall macro-control, and the commercial vehicle market fell sharply. However, even so, Weichai still insisted on implementing technological innovation. Tan Xuguang stated that in the face of the global economic downturn and the steady improvement of the domestic economy, Weichai must stick to the unique scientific development path of Weichai, increase R&D investment, realize endogenous growth, and effectively improve independent innovation. ability.

In 2011, Weichai built a medium-to-high-speed parallel on the engine block , with a displacement range of 2 to 289 liters, a full range of products covering 25 to 10,000 horsepower, and the construction of the world's most advanced test center and analysis center. The strength of R&D personnel has also been unprecedentedly enriched. At present, Weichai R&D personnel has reached more than 1,000 people. At the inaugural meeting of the Weichai Group's Scientific and Technological Innovation and Internal Combustion Engine Reliability International Technical Innovation Alliance held in January 2012, the Group took out 25 million yuan in prizes for technological innovation projects and individuals, which greatly aroused the enthusiasm of R&D personnel.

Combining the national “Twelfth Five-Year Plan” and the judgment of the future of the industry, Weichai positioned the new goal of technological innovation as green environmental protection. A few days ago, the heavy truck carrying Weichai's “power-saving power” was loaded with 55 tons, and the actual fuel consumption was only 37.1 liters per 100 kilometers. In the calibration condition, the loader is 10.3% less per hour than the conventional engine. As a result, Weichai engines set a record for the lowest fuel consumption of heavy truck engines. Tan Xuguang stated that in the future, Weichai will be built into a 100 billion-level green power R&D and manufacturing base and enter the Fortune 500.

International operation innovation

In January 2012, Weichai Group achieved absolute control over Ferretti Limited (Ferrati), the world's largest luxury yacht manufacturer. Ferretti has an internationally renowned brand, top-notch manufacturing technology, high-quality products and perfect sales channels, especially the world's leading industrial design capabilities. Weichai Group has "China advantages" such as low-cost scale manufacturing, a huge market network, and a service system.

In the internationalization road, Weichai has accumulated rich experience. In 2003, Weichai invested more than 100 million yuan to establish a European R&D center with Austrian AVL company. With the help of the most advanced technology research and development platform in the world, Weichai independently developed the Euro III power. Today, subsidiaries are established in Marseille, France, Chicago and Singapore. The future also plans to develop emerging markets such as India and Brazil. In 2009, Weichai Power also successfully acquired the French Boduuan Engine Company, which not only allowed its engine technology to be fully upgraded, but also became China's only full-range supplier of marine power for both medium and high speeds.

The result of international innovation is that Weichai has gradually opened up overseas situations with its excellent products and excellent and caring services. In the past, Iran’s construction machinery market has always been dominated by famous international brands. However, in recent years, due to timely and effective services, many local Iranian construction machinery agents have become loyal customers of Weichai.

Weichai also attaches great importance to the integration of brands in the international innovation. They recognize that the low brand awareness has always been an important bottleneck restricting the rapid internationalization of Weichai. In the newly-entered South American market, Weichai paid great attention to brand promotion and shaping. Not only did the agent have to have a uniform Weichai brand logo when selling Weichai products, but they also began to cooperate with advertisers to take the initiative to carry out brand promotion. And planning, even set up a billboard printed with "WEICHAIPOWER" along the expressway of Santiago International Airport in Chile.

Weichai plans to establish service offices in 30 overseas countries by 2015, develop 300 local service stations, and strive to build a service competitive advantage with Weichai's characteristics, and strive to support Weichai's overseas sales of 100,000 units.