Since the year of the Rabbit, the auto market has not started smoothly. When the joint venture brand was still "silent", its own brand took the lead. Recently, the reporter received a series of news, Chery, Changan, Haima and other independent brands, have collectively lower prices on their models, "officials" suddenly sounded one.
From February 18, BYD officially announced that the official landing began, Chery dealers on the Cowin, Fengyun 2, Tiggo, A3 and other Chery's hot models also opened a round of preferential offensive. In addition, Jianghuai Tongyue has a total of 13 models with a total of nearly RMB 10,000 in cash discounts; a comprehensive discount of 5,000 yuan for the Prince of Haima; Jianguo Xiali straight down 7,900 yuan...
The Year of the Rabbit shocked the opening of its own brand collective “Guan Xia†and was inseparable from the current market. According to the statistics of China Association of Automobile Manufacturers, in February 2011, a total of 460,900 self-owned brands were sold, which was a decrease of 35.04% month-on-month and a decrease of 4.30% year-on-year. The share of total passenger car sales was also declining.
Analyze the reasons for the decline in sales, the first step is to withdraw from the policy. This year, purchase tax reductions and automobile outbound policies have been withdrawn. At the same time, big cities such as Beijing have begun to fight block cards frequently, and the soaring prices of oil and vehicles have also made many consumers who had originally intended to buy cars be daunted.
The relocation of the three major brands under the new background, the seats between independent brands are also quietly changing. In February, Geely sold 30,539 vehicles, an increase of -2% year-on-year; Chery sold 32,711 vehicles, an increase of -12.8% year-on-year; BYD sold 26,521 vehicles, an increase of -22.4%. As the representatives of the independent brands, Chery, BYD, and Geely revealed some signs of market performance in February. According to the Ministry of Public Security announced the number of cards in January: Geely Automobile's number of cards sold in January was 52909, ranking seventh in the industry, and ranking first in its own brands. Chery has 51,760 vehicles, ranking No. 8, with 49,734 BYD and ranking No. 9. This is the first time that Geely has surpassed Chery. In the auto sales rankings of February, Geely got rid of the long-standing sluggishness of 9-10, ranking 8th.
Strategic transformation is the inevitable way to carefully analyze Geely's successful development strategy, perhaps to find the road to the rise of independent brands. Geely Automobile stated that the top three of the discontinued markets had huge sales volume - pride, the United States, Japan, and Uni-Europe. They re-sorted product lines and brand lines, and formulated a multi-brand strategy. Such as investing heavily in the establishment of Geely Automotive Technology Research Institute, training and training of talents, management process reengineering, technical product lines, etc. have been transformed and innovated, so that the entire enterprise basic work has been transferred to adapt to the new situation on the track.
Industry insiders said that today's predicament of self-owned brands is to repay the market at a low price for the start of construction. It is necessary to seek a new development path and be satisfied with the price. If you do not make a change, it will be the first to be abandoned by the market.
From February 18, BYD officially announced that the official landing began, Chery dealers on the Cowin, Fengyun 2, Tiggo, A3 and other Chery's hot models also opened a round of preferential offensive. In addition, Jianghuai Tongyue has a total of 13 models with a total of nearly RMB 10,000 in cash discounts; a comprehensive discount of 5,000 yuan for the Prince of Haima; Jianguo Xiali straight down 7,900 yuan...
The Year of the Rabbit shocked the opening of its own brand collective “Guan Xia†and was inseparable from the current market. According to the statistics of China Association of Automobile Manufacturers, in February 2011, a total of 460,900 self-owned brands were sold, which was a decrease of 35.04% month-on-month and a decrease of 4.30% year-on-year. The share of total passenger car sales was also declining.
Analyze the reasons for the decline in sales, the first step is to withdraw from the policy. This year, purchase tax reductions and automobile outbound policies have been withdrawn. At the same time, big cities such as Beijing have begun to fight block cards frequently, and the soaring prices of oil and vehicles have also made many consumers who had originally intended to buy cars be daunted.
The relocation of the three major brands under the new background, the seats between independent brands are also quietly changing. In February, Geely sold 30,539 vehicles, an increase of -2% year-on-year; Chery sold 32,711 vehicles, an increase of -12.8% year-on-year; BYD sold 26,521 vehicles, an increase of -22.4%. As the representatives of the independent brands, Chery, BYD, and Geely revealed some signs of market performance in February. According to the Ministry of Public Security announced the number of cards in January: Geely Automobile's number of cards sold in January was 52909, ranking seventh in the industry, and ranking first in its own brands. Chery has 51,760 vehicles, ranking No. 8, with 49,734 BYD and ranking No. 9. This is the first time that Geely has surpassed Chery. In the auto sales rankings of February, Geely got rid of the long-standing sluggishness of 9-10, ranking 8th.
Strategic transformation is the inevitable way to carefully analyze Geely's successful development strategy, perhaps to find the road to the rise of independent brands. Geely Automobile stated that the top three of the discontinued markets had huge sales volume - pride, the United States, Japan, and Uni-Europe. They re-sorted product lines and brand lines, and formulated a multi-brand strategy. Such as investing heavily in the establishment of Geely Automotive Technology Research Institute, training and training of talents, management process reengineering, technical product lines, etc. have been transformed and innovated, so that the entire enterprise basic work has been transferred to adapt to the new situation on the track.
Industry insiders said that today's predicament of self-owned brands is to repay the market at a low price for the start of construction. It is necessary to seek a new development path and be satisfied with the price. If you do not make a change, it will be the first to be abandoned by the market.
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