In 2010, the international trade environment is still facing the impact of the fragile recovery of the world economy, withdrawal of stimulus policies from various countries, continued rise in prices of primary products, and international trade protectionism. China International Heavy Duty Truck International Market has shown good momentum. As of May 14, cumulative orders for China's heavy truck exports system reached 5,082. As of April 30, the accumulated foreign exchange earned through exports reached US$72.67 million, and the export delivery value of Outreach reached RMB 390 million.
Change "sit down" to "take business"
This year, China National Heavy Duty Truck has changed its traditional single-seat export business model to “take businessâ€, divided the global market into six regional markets, and established 24 national representative offices, each of which is responsible for different regional markets. Marketing network planning and construction work. At present, China National Heavy Duty Truck has more than 70 distributors and nearly 300 after-sales service outlets in the world, with products covering 94 countries. Major regional and representative offices will establish sales networks, after-sales service networks, and parts supply networks in the regional markets to ensure the sustainable development of international marketing and internationalization strategies.
International brand "SINOTRUK" started
The "SINOTRUK" international export brand declared by China National Heavy Duty Truck has been the export brand recommended by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products for several years and won the title of "Most Market Competitive Brand" granted by the Ministry of Commerce. At the same time, Sinotruk also owns the "National Vehicle and Parts Export Base "qualification. The "SINOTRUK" brand has also become a Chinese car brand recognized and favored by users in many regions and countries.
During this period, Sinotruk took a number of measures in respect of brand building in the international market: through legal intermediaries, registration and protection of LOGO-CNHTC and plans and logos such as SINOTRUK, HOWO, and SITRAK were registered in Madrid. More than 20 major market countries outside the member countries have also completed the protection of registered trademarks.
Finding Shortcuts Outside the Home
Combining the characteristics of foreign trade work, China National Heavy Duty Truck Co., Ltd. researched and formulated the business policy of the Ministry of Commerce’s self-support export business and the commercial policies of the domestic exporters’ RMB car export business, and introduced detailed implementation rules; researched and formulated international market business policies, unified and standardized self-supporting policies. Export and outbound export business behavior. They also tendered for export logistics agents in 2010 on May 8th, which reduced the costs while standardizing logistics agents.
The transfer method and structural adjustment have promoted the development of China National Heavy Duty Truck International Market and brought the opportunities for the development of international emerging markets to China National Heavy Duty Truck: Interruption of the cooperation project for nearly a year has been restarted, and the cooperation mode of CBU and KD status during the year has been clarified. During the period, the first 250 vehicles have been shipped and KD assembly preparation work is underway. Following the delivery of 500 vehicles at the end of December last year, 300 A7 vehicles from Algeria have been shipped in April; nearly 200 KD parts from Morocco have also been shipped. Arrive at the destination; orders from central and southeast Asia began to be active compared to last year; large orders in traditional markets such as Angola and Ethiopia will soon be traded; emerging markets in South America will perform well, with 500 of the 750 A7 tractors in Venezuela The shipment and another 250 vehicles have already gone offline. China National Heavy Duty Truck has obtained the product emission certification in the Brazilian market and is expected to enter the South American market with the progress of 150 vehicles per quarter.
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