At the 2014 Ningbo International LED Lighting Exhibition, which was closed recently, new concepts such as new markets, new applications, microelectronics and optoelectronics, technology upgrades and cost reductions are emerging. The LED industry is welcoming new development opportunities and also transforming Ningbo. The semiconductor lighting industry has found the focus of the next take-off. In 1984, 2,000 family workshops in Guolun Town of Beilun won the reputation of the hometown of Chinese lamps for Ningbo. Today, 30 years later, Ningbo's semiconductor lighting industry is developing from single manufacturing to R&D, sales and service integration, driven by technological innovation, especially the rise of LEDs in recent years.
In 2013, the output value of the semiconductor lighting industry in our city reached 15 billion yuan, a year-on-year increase of 25; the export delivery volume was 10.5 billion yuan, a year-on-year increase of 28. Especially for the LED export business, Ningbo accounted for 35% of the country's total share of 5 billion US dollars. .
Ningbo LED industry is grasping the opportunity of green development of domestic economy, comprehensively upgrading the industrial level, and promoting Ningbo semiconductor lighting industry to take the next 10 years.
The outlook for the green industry is promising. Every evening, the LED street lights on the road in Hongtang Street in Jiangbei are opened, and the night of the city is illuminated. After the successful trial of the LED lamps produced by Ningbo Liaoyuan Lighting Co., Ltd., it will be promoted to the city's road lighting. According to reports, as a pioneer in the development of light-effect technology, the products of the company have been applied in streetlights and landscape lighting projects in many cities in China.
The high-tech zone is also firmly grasping the upstream research and development. With more than 50 patented technologies represented by COB integrated packaging technology, the quality of LED lamps has been greatly improved, and the annual growth rate of sales has exceeded 100.
As one of the most promising high-end technology fields in the world, LED's fourth-generation green lighting source is driving the profound transformation of the lighting industry. Due to the development needs of green environmental protection and energy saving and emission reduction, LEDs are the first choice for upgrading traditional lighting around the world. At present, domestic LED companies are full of orders and production is increasing. According to industry experts, in 2013, China's LED industry has reached more than 250 billion yuan, and the global LED industry is expected to grow at a rate of 70.
At this Ningbo International LED Lighting Exhibition, more than 1,000 well-known brands at home and abroad participated in the exhibition, covering the important fields of lighting and LED technology industry chain. As the exhibition runs through the upper, middle and lower reaches of the LED industry and terminal applications, buyers from Europe, the Middle East, Japan, South Korea, Russia, Africa, Canada and other countries have come to purchase. The overseas audience has reached 21, a record high.
LED has also received the attention of Ningbo lighting companies. According to reports, Ningbo's lighting and lighting manufacturers are now relying on LED technology to comprehensively transform the traditional R&D, production and sales system. Some enterprises are also developing into emerging fields such as market integration and brand marketing. The trend of end extension is obvious.
The market competition is getting thousands of miles. With a large number of enterprises entering the LED field, the market competition is fierce. At the 2014 LED application technology development trend and market channel innovation theme forum held in this exhibition, the participating experts and industry insiders revealed a LED market with an almost rushed development pace.
The development cycle of traditional lamps is calculated in years. A long time can produce a new product in a few years, and the LED development cycle is only 6 to 8 months, which inevitably increases the company's research and development costs. Zhou Zhou, a professor at the Changzhou Semiconductor Lighting Application Technology Research Institute, said that LED is an industry that competes with itself. The ordinary lamps have a short service life, so the sales cycle is short, which can speed up the investment income. The LED has a long service life and only returns in several years, so only Can compete for market through continuous technological innovation and product updates.
Today, with the emergence of new technologies, the challenges in the LED field are endless and will not give companies a chance to breathe. Selling lamps now is no longer a traditional product-type requirement, but a shift to service-oriented demand. According to Yin Wei, lighting manager of Shanghai Teyoushi, the global sales trend of lamps is to provide integrated marketing of application solutions and solutions, and most domestic enterprises are facing talent gaps in this aspect. In the field of research, LED technology is combining with intelligent technology to form many new applications. In the new application field, most domestic enterprises are not ready.
Transformation and development has a long way to go. Although the LED industry in Ningbo started early, from the current development, it has many back-end application enterprises, few front-end R&D enterprises, large number, small scale, strong extroversion and weak introversion.
From the perspective of future development trends, the competition in the LED industry will shift from price war to technological innovation competition; the rise of the mid-stream packaging market requires new technology support; the downstream OEM and ODM integration development three characteristics. Relevant industry insiders in Ningbo told the author that Ningbo enterprises should realize the integration and innovation of the industrial chain in a short period of time, which will be a very difficult but very urgent task.
At this exhibition, some experts and industry insiders pointed out some path choices for the future development of the LED industry.
With the maturity of technology and the decline in cost, LED will usher in the market's outbreak in 2014. Some experts suggest that LED companies should base themselves on the domestic market and use government projects such as smart city construction, energy conservation and emission reduction promotion to expand LED applications.
The combination of microelectronics and optoelectronics is becoming a market trend. The cross-border integration of sensing, control and network technologies will enable LED applications such as air quality monitoring, traffic monitoring and weather forecasting. It is recommended that LEDs can be more integrated with mobile phones and enter the mobile application field.
In addition, with the expansion of the domestic demand market, LED companies should focus on the combination of new markets and new applications in marketing. In the past, many LED companies in Ningbo were OEMs. They were simply order-to-order production. Now, with the domestic market, we must change from selling products to selling services, and realize the integrated development of technology, products, brands and channels.
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