Open up the Italian market, the new tire channel construction and brand two-pronged
Zhengxin Tire participated in Autopromotec, the Italian auto parts and tires exhibition in 2019. It is understood that the tire products exhibited by the company are sold by the company BIS in the Italian market.
Zhengxin tires participated in the 2019 Italian Auto Parts and Tire Exhibition Autopromotec in May this year.
According to Massimo Lippi, BIS's sales manager for automobile and motorcycle tires, "Automobiles and tires exhibition Autopromotec in 2019, the new tires show a variety of highlights, with a focus on the CST Medallion ACP1 all season series and Medallion WCP1 Winter special series. These two products have nearly 50 specifications, especially now we can provide larger size specifications of 17 and 18 inches, and plan to further expand in 2020, the goal is to reach 100 specifications."
New tire
Why do these two products have a base of 100 specifications? In the description of PneusNews.it, the company used the CST Orange Point channel project. According to the query of multi-party data, CST Orange Point is actually a channel layout project, that is, CST Zhengxin tires through BIS, selects high-quality sales channels in Italy, in addition to providing tire products that match the target customers, while giving In addition to these channels, product support and promotional materials support, of course, there are more project introductions on product promotion knowledge and technical services.
At the Italian Auto Parts and Tire Exhibition in 2019, a new sales manager also said that the reason for the new tires to participate in the exhibition was not only to observe the sales situation in the local market, but also to meet with the distributors of BIS, which will be in other regions. Establish CST Orange Point, better promote the brand, let more consumers know the new tires.
It is understood that the construction effect of CST Orange Point has been highlighted. At present, 80 projects have been established in the Italian market. Only in the Ragusa area (a city in the southeast of Sicily), there are 10 CST Orange Points. . The new goal is to promote the project to 200 in the entire Italian market by 2020.
Therefore, Massimo Lippi's goal of achieving 100 specifications is not unfounded, but relies on the establishment of the CST Orange Point sales network to maximize the promotion of the brand.
Positive quality is global
“In 2018, CST sold about 100,000 car tires in the Italian market,†said Dr. Vecchi, Managing Director of BIS. The number of 100,000 tires a year is not a very good performance for the overall market. However, for the Italian market where the automotive aftermarket is extremely mature and competitive, Zhengxin relies on the development of the replacement market. In one year, it is quite difficult to achieve sales of 100,000 tires.
Positive new tire workshop
“In such a difficult-to-develop market, creating a brand from scratch is a daunting task.†Dr. Vecchi, managing director of BIS, added, but Zhengxin has overcome this difficulty and is using the CST Orange Point sales network. It is not easy to sell 100,000 tires from a year. At present, Zhengxin Tire has established itself in the Italian market and is moving towards a broader market.
Zhengxin Tire will promote more CST Orange Point channel projects worldwide
It is understood that in the future, Zhengxin Tire will promote more CST Orange Point channel projects around the world, and will also cover products such as passenger car tires and car tires, and will also give CST Orange Point channel project complete VI vision to further enhance the new tires. The degree of market development in the world.
The new CST Orange Point channel project has played a “shaping†role in the European market, allowing CST Zhengxin tires to gain good brand penetration in the international market. Looking forward to the future, Zhengxin will build a more extensive sales network system on a global scale, which will enable Zhengxin's excellent quality to be recognized by more consumers, and make Zhengxin famous in the world and let Zhengxin become famous in the world.
Reading volume: Source: Chinese network of truck: Le FengGuangzhou ChiMing Electronic Technology Co.,Ltd , https://www.chiminglighting.com