On June 23, 2015, the “Changfeng Forum†organized by the Talent Exchange Center of the Ministry of Industry and Information Technology and organized by the People's Government of Jiashan County, Zhejiang Province, was held at the World Expo Hotel in Zhejiang. This forum combines the actual needs of local economic and social development, and jointly discusses the hot issues in the planning of China's national economic and social development and industrial economic operation, and promotes the transformation and upgrading of smart manufacturing in Jiashan County.
The topic of Industry 4.0 believes that many people do not know how many times they are viewed in mobile phones. How much does Industry 4.0 and smart manufacturing have any impact on SMEs? Zeng Yubo, secretary-general of the Smart Manufacturing Industry Alliance, conducted in-depth discussions on the three major issues of China's manufacturing industry, the four major crises, and the response to Chinese SMEs.
Three Problems Brought by China's Manufacturing Industry
“The most troublesome thing is the cost issue.†Zeng Yubo emphasized that traditional manufacturing in China, known for its cheap labor force, has already gone from the previous labor cost of the developed countries by 11 times. This model can no longer survive and will be Forced elimination. With the current strong impact of the Internet on various industries, the business environment has undergone dramatic changes and it has begun to infiltrate into the real economy. Chinese internet companies have shifted their focus from media and finance to their focus on Chinese manufacturing. However, at the same time, many SMEs also have the Internet and cost two major anxiety.
When the new round of industrial revolution struck, Chinese companies faced the enemy in the face of cost and Internet problems. They are facing four major crises: brand crisis, production mode crisis, marketing crisis and strategic crisis. However, on the other hand, networking and intelligence also bring opportunities for manufacturing. Through the network and intelligence to form a combat-capable C2B model, the lack of channels, advertising two major roles, to achieve customized production on-demand, to achieve the effect of zero inventory.
With the advent of the Internet age, the traditional manufacturing model is in jeopardy. Mass production, mass marketing, big brands and large retail will become the past. The Internet has changed consumers, eliminated distance, made information more symmetrical, and stimulated more personalized and customized consumers. Needs. Under such influence, the powerful C2B model will inevitably break the B2C model and effectively achieve the connection between consumers and producers. This requires that companies have the manufacturing capabilities to meet product differentiation and customized production, and perform flexible, efficient, and flexible production.
SME response
What the Internet brings to SMEs in China is not only a crisis but also an opportunity. Through networked and intelligent extensions to R&D and services, the company continued to tap into potentials in the manufacturing sector and eventually shifted from C2B to C2B's business model.
Industry 4.0 is the world, small businesses + big platforms will become the mainstream of the future, small and beautiful will be the normal state of the company. For the arrival of the Internet age, Zeng Yubo gave three major responses.
1. Embrace the Internet, Embrace Users, and Use Industry 4.0 to Restructure R&D and Manufacturing. In the corporate strategy, it is user-centered, meets individual needs, and builds a rapid business closed-loop based on the Internet of Things and big data.
2. The ability of the company itself is very limited. The best way is to concentrate on its core competence and make it professional. With the help of the development of a large network platform, a closed loop is formed.
3. Focus on the value of the user and do what it takes. Lean and low-cost automation is the best method.
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