Fast Group and Shell (China) Co., Ltd. signed a strategic cooperation agreement in Xi’an, Zhou Shuian, deputy director of the Shaanxi Provincial State-owned Assets Supervision and Administration Commission and deputy director Liu Xiahua of the West High-tech Zone Management Committee, Li Dakai, Chairman of the Fast Group, and Shell Group Ms. Wu Ruizheng, Vice President of Commercial Fuel and Lubricants Business in Asia Pacific/Middle East Region, attended the signing ceremony.
Prior to the signing ceremony, the two parties had conducted long-term exchanges of strategic cooperation and made a lot of preliminary preparations, including customization of product formulations and strict road tests. With the official launch of the cooperation, Shell will provide more customized products for Fast, leading technologies of Shell Lubricants and quality advantages of oil products to enhance the stability and reliability of Fast Transmission.
Fast and Shell, respectively, as leaders in the heavy-duty transmission and lubricants industry, will highlight the strength of the joint strength of the brand. Through the establishment of an intimate technology partnership, Shell will provide comprehensive and professional lubrication technology solutions for new product development, technology updates and more. In the marketing area, Shell will also provide comprehensive market support resources and innovative marketing tools to enhance the satisfaction and use of Fast customers.
After the signing ceremony, General Manager Yan Zhibo of Fast Group, Vice President Wu Ruizheng of Vice President of Commercial Fuels and Lubricants in Shell Asia Pacific/Middle East Region, and Shen Jian, General Manager of Lubricating Oil Business of Shell China Group and Hong Kong Region, were interviewed in the media. In the seminar, we will further explain the value of the cooperation between Fast and Shell.
Yan Jianbo, general manager of Fast Group, stressed that the cooperation between the two parties is not only in terms of product R&D, but also follow-up in a larger area and deeper level of cooperation. Ms. Wu Ruizhen, Vice President of Commercial Fuels and Lubricants Business of Shell Asia Pacific/Middle East Region, introduced the importance of the Chinese market to Shell: “Although the world economy and the Chinese economy have undergone adjustments in recent years, this is a short-term one. China will become the largest lubricants market by 2020, and Shell will continue to support the Chinese market through leading technologies and advanced environmental protection concepts.
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