Recently, the public who was pushed to the cusp of the "back suspension recall" storm is trying to get rid of the crisis and try to create a brand new corporate image. At this year's Guangzhou Auto Show, Volkswagen released a new rear-end logo system. Su Weiming, vice president of the Volkswagen Group, said in an interview that the public wants to change their attitude and put their bodies closer to consumers. To achieve this goal, Volkswagen will change management. Internal processes and enhanced training for dealers.
Reforming the EAC process Since the DSG recall last year, Volkswagen has been criticized and arrogant, and such a brand image is what the public has been trying to change. At the auto show, Su Weiming said that the focus of Volkswagen next year is to let go of the body and understand and listen to the voice of consumers. He said that first of all, the public will change their attitudes, and the management process will be improved. The members of the FAW Volkswagen and Shanghai Volkswagen Management Committee should keep abreast of consumer demands. He said that he would learn from the way the public works in Southeast Asia. “In Malaysia, at 8:30 every morning, members of the EAC will listen to the important demands of consumers in the past 24 hours.â€
In addition, he said that for dealers, Volkswagen will increase the relationship manager to help coordinate and communicate with customers. Because once the training is not in place, there will be situations where the consumer's needs cannot be met. So the customer relationship manager can help regulate the entire process.
Launch of a new rear logo At this auto show, Volkswagen released a new "engine torque based" rear logo system. Su Weiming said that technology is the DNA of the public, and this change is also to enable consumers to better understand the model.
It is reported that since 2015, the Volkswagen brand will gradually adopt the new "engine torque based" rear tail marking system in the Chinese market. Previously, the way of displacement identification will be changed. Later, the Volkswagen brand will divide its engine torque value (Nm·m) into several “torque categoriesâ€, such as 180, 230, 280, 330 and 380 Nm. Su Weiming said that the reason for this reform is that Volkswagen's strength is in torque, which can help people understand the true performance of the engine. It is reported that the "engine torque based" tail logo system is a global strategy starting from China, and the future of the global popular brand models will use this tail logo.
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