30,000 vehicles, when this goal was raised several times at the SAIC Iveco Hongyan Business Conference in 2010, the employees, distributors, and service providers under the audience had mixed feelings. 30,000 vehicles, this goal that all Hongyan people pursued in 2009 was not achieved for various reasons.
30,000 vehicles, when this goal was raised several times at the SAIC Iveco Hongyan Business Conference in 2010, the employees, distributors, and service providers under the audience had mixed feelings. 30,000 vehicles, this goal that all Hongyan people pursued in 2009 was not achieved for various reasons.
Therefore, at the annual meeting of Hongyan Marketing and Commerce held on January 13th, there was such a scene: When Xiong Weiming, the general manager who had just taken office in December last year, spoke to dealers, service providers and suppliers Hey, he said: “Although the company did not fully complete the annual target set by the board of directors in 2009, sales volume was basically the same as in 2008. This achievement was inseparable from all the dealers, conversion plants, service stations, and all sectors of the community. Thanks to the support of friends, I hereby express my gratitude to all of you on behalf of the new management team. At the same time, I also expressed deep concern on behalf of the management because of our own insufficiency of work in 2009 that did not fully meet everyone’s expectations. I apologize! I hope that I would like to thank everyone in the future instead of giving an apology.†The scene immediately followed with enthusiastic applause.
Applause expressed understanding and confidence. After the meeting, a dealer told the "Commercial Automotive News" reporter that although he did not complete the sales task last year, he was confident that the 2010 target would be achieved because SAIC Iveco Hongyan had very good products. A dealer who completed the task in 2009 is confident to say that he will sprint 5,000 cars this year. “As the operation of the company is more stable, the advantages of the three-party joint venture are gradually brought into play, and the product line is gradually improved, the Red Rock Society will be more Competitive."
Perfect product
Hong Yan set the theme of the 2010 marketing commerce annual meeting as "Challenge, Change, Win in 2010". It can be said that these three words have profoundly revealed the situation, the measures to be taken and the future goals that Hongyan is facing.
30,000 vehicles are a huge challenge for Hongyan's new management team and all employees, which means that the sales volume must increase by 50% (in 2009, Hongyan produced and sold about 20,000 heavy trucks). Can you achieve sales across this year? Can you increase your share in a highly competitive market? It depends on whether Hongyan people are full of confidence and make concerted efforts to implement various measures and achieve win in 2010.
To achieve the goal, the product is fundamental. From the sales structure of Hongyan last year, dump truck sales accounted for 91% of Hongyan’s total sales, and the remaining 9% were tractors and trucks. Hongyan must complete the goal of 30,000 vehicles. In the event that the logistics vehicle is expected to maintain a good sales year-round, it is unrealistic to rely on the dump truck alone. The tractors and trucks must be taken up as quickly as possible.
On the amount of weapons is Jieshi comfort version and lightweight products. “In 2010, our focus was to improve Jessie’s product line, develop lightweight products, and upgrade old products,†said Yang Hongli, director of marketing at SAIC Iveco Hongyan. The improvement of the product line includes both the improvement of the strain and the coverage of a wider price range. In 2010, Jieshi will be divided into flagship, luxury and comfortable versions. The three versions will be further subdivided into heavy-duty and light-weight products, while perfecting the spectrum of dump trucks and trucks. Among them, the comfort version will be the main product of Red Rock in the mid-end logistics vehicle market. It is understood that the Deluxe Edition offers competitive pricing by providing different configuration options. The price is 30,000 to 40,000 yuan lower than the flagship version. If the price of the comfort version is further lowered on the basis of the flagship version, it can better meet the needs of users at different levels. The reporter learned that the comfortable version of Jieshi will be equipped with Weichai engine and EGR engine, which is expected to be launched in the middle of the year.
At the same time, the dump trucks should be extended from the low-end market to the mid-end market to increase the market share in the mid-end market. The Jieshi dump trucks and the special tyrants that further enhance the performance and quality will assume this responsibility.
Improve efficiency
Process optimization and efficiency improvement are also a challenge for Hongyan. In 2009, because of the long lead times and slow product improvements, Hongyan could only watch as some orders were taken away by competitors. Fortunately, Hongyan is aware of this problem and has already introduced some measures. At the annual meeting, Xiong Weiming's remarks were thrown out loud: "The management of the company has already determined that in 2010, it must fight everything that violates the company's efficient operation, all processes, all actions, all people. The company is currently cleaning up and re-adjusting Order-to-product delivery process."
At the annual meeting, many responsible persons repeatedly mentioned in their speeches “raise the speed of responseâ€. It seems that Hongyan must kill people with low efficiency this year. According to Yu Qionggen, executive director of marketing at SAIC Iveco Hongyan, in 2010, Hongyan will optimize and integrate regional distribution centers and fully license regional distribution centers to increase the market response speed and service support of regional marketing teams and establish a DMS system. And inventory resources sharing platform to shorten the process. Specific measures include optimizing the order system, increasing the rate of order fulfillment, establishing deposits and payment mechanisms, grasping the timelines for the launch of new products and promotional products, ensuring the effective delivery of new products and promotional products, establishing an inventory adjustment platform, strengthening the management of sales processes, and improving Product sales management level.
Xiong Weiming emphasized that the company will establish some more scientific systems and set some key indicators for assessment (such as the satisfaction rate of product storage and sales shipments). At the same time, a strict accountability system was established to ensure the smooth flow of information and increase the speed of response. He said: "We hope that the distributors will oversee us and make better suggestions. You can call us at any time to give feedback on the improvement."
Play a synergy
In addition to the above two points, Hongyan has also introduced many measures in terms of network development and capacity enhancement, construction of accessories and after-sales service systems, and improvement and improvement of business policies. Xiong Weiming proposed: To formulate a more proactive business policy; to strengthen the work of banks, enterprises, and businesses; to establish an after-sales service guarantee system that is quick-acting, effective, and effective; and to vigorously carry out promotional measures aimed at direct users.
From these measures, meeting the actual development needs of Hongyan also mobilized the enthusiasm of dealers. It can be seen that Hongyan reflected on the work of 2009 and began to make changes and adjustments. In addition, the rest is time and human factors.
"It takes time", this sentence reporters heard at the annual meeting many times. Give Red Rock a little time to think about the crux of the matter, clarify the future direction of development, and then adjust and consolidate the results of the reform. Only when these unobstructed nodes are opened, Hongyan can shake off the burden and move forward. After the meeting, the reporter encountered Yu Qionggen who had just been in office. When talking about some new measures of Hongyan, he said: To give Hongyan some time, I believe Red Rock will change.
For Hongyan, it shoulders the hope that SAIC Motor will enter the top three of the commercial vehicle industry and shoulders the expectation of using the company for three years to return to the forefront of the heavy truck industry. The key to achieving this lies in people. The new management team has a distinct advantage: Xiong Weiming and Yu Qionggen have many experiences in joint ventures. Fiorito, deputy general manager, was originally responsible for Iveco's business in Argentina and Brazil. It has rich experience in how to coordinate and integrate different cultures. Moreover, they have a clear understanding of the situation. “In the face of the new challenges in 2010, Xinhongyan is destined to take a bumpy road. The tasks on our shoulders are even more arduous and heavy, but my team and I are full of the belief that we must win.†Xiong Weiming said that because Hongyan has accumulated experience and accumulated energy.
View related topics: New Generation Hongyan Heavy Truck - Jieshi GENLYON heavy truck listing
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