Mazda currently has two joint ventures in Changan Mazda and FAW Mazda in China. At the beginning of 2017, Changan Mazda's new Angkor Sella was put on the market, and the addition of new products drove the growth of corporate sales. With the launch of the new strategic model CX-4 and the new Atz, and the re-combing of the product line, FAW Mazda’s overall sales since the beginning of 2017 have gradually picked up.
Netcom has learned from Mazda officially that in the first five months of 2017, Mazda’s cumulative sales (retail) in the Chinese market reached 112,367 units, an increase of 15.4% year-on-year. Among them, sales in May reached 25,093 units, the highest monthly sales record in May.
Since February this year, Mazda’s sales in China have maintained steady growth and have achieved double-digit growth for four consecutive months. In May, Mazda’s sales in China reached 25,093 units, a year-on-year increase of 27.9%. Among the two major sales channels, Changan Mazda sold 14,987 units in May, up 0.9% year-on-year; FAW Mazda sold 10,106 units in May, a year-on-year increase of 112.5%.
Mazda (China) Enterprise Management Co., Ltd. Chairman of the Board of Directors Watanabe said: "With the new 'Mazda3Axela Angke Sela', the main model of the latest change in February, all models equipped with Chuangchi Blue Sky Technology have maintained good performance. Sales momentum. The market competition will continue to be severe after June this year. We will continue to strengthen the user activities centered on the Mazda brand value such as 'Chuangchi Blue Sky' technology and 'Soul Motion' design, in order to continuously expand the blue sky model of Chuangchi. The sales market is working tirelessly."
At the product level, Mazda launched two new Atuz and CX-4 new cars in 2016, all of which are FAW Mazda channels. The launch of new products, coupled with the re-combing of products, since January 2017, FAW Mazda has maintained rapid growth, and will achieve “upward†in terms of brand characteristics, market segments and consumer experience, challenging 120,000 vehicles. New annual sales target.
At the same time, Mazda will focus on Changan Mazda in 2017. Three new models will be launched throughout the year, among which the new Angkor Sella will be launched in February; the new generation CX-5 will be officially launched in September this year; the new small SUV CX- 3 will be the first to be imported into the Changan Mazda sales network in the form of imported cars.
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