Machinery industry analysis: How can China's mold industry adapt to the current situation?

In recent years, China's mold enterprises have been affected by the global financial crisis to varying degrees. Luo Baihui, head of the international mold and metal plastic supplier, pointed out that China's mold companies must face this cold reality, actively face the current difficulties, calmly analyze the situation, formulate strategies, adjust the structure for the future in the contract business, production and operation, equipment investment, Technical adjustments, financing loans, etc., have made corresponding adjustments and adopted positive measures to adapt to the current situation and tide over difficulties.

1. Pay close attention to industry trends, sales situation and policy trends

We must pay close attention to the recent state policies. For example, in order to expand domestic demand, improve life, stimulate consumption, drive production, and promote stable and rapid economic growth, the state has invested 15 billion yuan to implement policy subsidies. Promoting “home appliances to the countryside” across the country, in addition to this, the forthcoming “Iron and Steel Rejuvenation Plan” policy will undoubtedly bring good news to home appliances, steel, and automotive industries.

2. Form an alliance, professional division of labor, watch together, help each other

Under the cold current of the current financial crisis, all mold and mold enterprises should strengthen communication and understanding more than ever before, eliminate estrangement and ignorance, strengthen the internal unity of the industry, help each other, and tide over difficulties together. On the basis of mutual trust, enterprises gradually build a system of honesty, and on the basis of mutual benefit, strengthen co-operation and gradually form a tactical combination and strategic alliance. Enterprises can undertake business in the name of the alliance. According to the company's situation and their own characteristics, they can carry out professional division of labor after consultation. This will not only avoid vicious competition, reduce internal friction, safeguard corporate interests, but also give full play to the respective advantages of the company and do its best to avoid weaknesses. This alliance form is also conducive to the integration of resources, to achieve sharing, to avoid duplication of investment, reduce investment risks and improve equipment utilization. Of course, some companies can also establish "cooperative processing networks" in the form of cooperation. In addition, if there are conditions, the merger will be made on the basis of mutual voluntariness.

3. Strengthen the information construction and realize modern enterprise management

Most of China's mold enterprises are small and medium-sized enterprises. They have grown up from workshop-style or family-owned enterprises. There are still many private enterprises still engaged in workshop-type and extensive management mode. This backward management level and means severely constrain the development of the enterprise, and it is even more difficult to adapt to the current highly competitive mold market. Especially in the current severe economic situation, it must have a rapid response mechanism and adaptability if there is no advanced set of technologies. Information management system is very difficult to achieve. Entrepreneurs should clearly understand that in today's information age, only through the application of informatization and network technology can enterprises help regulate the management of internal business processes, strengthen the management of suppliers, and open up supply channels, and minimize the production costs of enterprises. Purchasing costs, and constantly improve the company's modern management level and operational efficiency, so as to take the initiative in the market, seize the opportunity.

4, take the road of production and research, and enhance the ability of independent innovation

In the face of the current fiercely competitive international market, almost all international brand-name companies have taken the initiative to use their leading technology as the backing for their high-quality products and services. The key to occupying the market is that they have mastered the core technology of the products. Although we can also acquire core technologies from the methods of digesting, absorbing, and learning from foreign advanced technology and management experience, it is not a breeze. If we only stay at the low end of the mold and win with a low price, this is a short-term behavior that cannot be sustained or sustained. Therefore, we must have independent intellectual property rights and master core technologies, apply for technical patents, develop in the direction of high technology, and make high-end molds with high technological content in order to win the market. Only when enterprises strengthen independent innovation as the strategic basis for development, give full play to the advantages of universities and research institutes, establish an innovation system that integrates enterprises as the main body, market orientation, and the combination of production, education, and research to promote the industrialization of technological innovation achievements, thereby achieving better results. The economic and social benefits. To this end, the Shenzhen Mould Technology Society took the lead, the joint universities, research institutes, automobile companies, automobile mold enterprises and other units, and adopted a combination of production, education and research to break through and solve the key problems in the current mold manufacturing and continuously improve the mold. Technical level to accelerate mold technology innovation.

5. Break industry boundaries, adjust production structure, and adapt to market demand

Due to the financial crisis, many mold companies failed to receive orders, underemployment, and were in a hurry. Entrepreneurs should broaden their horizons and not stare at the industries they are familiar with. Instead, they should shift to other industries, such as aerospace, military, shipbuilding, biology, and medical industries that are currently booming. Look for business opportunities and find the right product for you.

In addition, companies should not only have a single customer, nor do they have to do a single type of mold. The saying goes, Do not hang in a tree. Of course, professional production also has its advantages. The molds can be made more and more refined, the cost can be reduced, and the cycle can be shortened. When the weather is calm, the days are better, and once it is at risk, it is easy to turn over. For example, there is a company that does an export integration package model. When his upstream product company ceases production, he loses orders and causes the current enterprise to stop working. Therefore, an entrepreneur must be prepared to be prepared for danger in times of peace. It is necessary to have a wide range of customers, more industries, and more types of molds. This can diversify risk, and it can also find products that adapt to themselves, which can improve the risk-resistance of the company. ability.

In addition, companies can also take the form of production. As we all know, the mold industry is a small profit industry, with low corporate profits and high social benefits. If companies simply make molds, it will be difficult to sustain development. Therefore, enterprises can consider the use of mold and belt production according to their own situation when negotiating business. The cost of the mold can be allocated to the product. This can not only solve the work arrangement of some people in the factory, improve the utilization rate of the equipment, but also the problems of mold maintenance and quality control. Can be resolved. For the product factory, it only spends money on parts, does not have to pay for tooling fees, and reduces intermediate links to avoid phenomena such as buckling and push-pulling due to quality problems in the production process. Both sides achieved a win-win situation in the form of production.

6, go abroad, facing the emerging international mold market, open up new business areas.

In the current severe economic situation, mold enterprises should take the initiative to strengthen contact and communication with the upstream product factory, familiar with and understand their needs, and actively strive to obtain the mold task. For some powerful and strong technical companies, mold companies should not only focus on the domestic low-end mold market, but rely on their own advantages, positioning in the high-end mold, with the international famous brand products, so that their competitors are greatly Reduce, at the same time get long-term stable customers and better benefits, but also accelerated the process of localization of imported molds.

In addition to undertaking molds for domestic joint ventures and foreign companies, we also need to broaden our horizons, go abroad, and look for new business opportunities. Companies can use the association to make connections and communicate with the business offices of consulates of various countries to understand their needs for molds and negotiate. You can also go abroad to participate in international famous mold exhibitions (such as Hannover, Frankfurt, and other international famous brand exhibitions) through the association to promote and introduce the company's image and strength, and to negotiate on the spot. Some companies are at the exhibition. Get orders from abroad at the meeting.

In addition, companies can also learn about the demand for molds from foreign companies in a timely manner through online information, and sign contracts through contacts and negotiations. This is also an effective way to obtain foreign orders without going abroad.

In addition, due to the financial crisis, some mold companies at home and abroad have closed down and closed down, causing some foreign companies to invest in the Chinese mold market, which already has considerable strength and low price, in order to pursue lower costs. Mold companies are undoubtedly a boon and opportunity.

However, it is not easy for mold companies to enter the international market. To win in a highly competitive market, we must first win with quality. Of course, there are many factors such as price, production cycle, and after-service. In the final analysis, enterprises must constantly improve their core competitiveness in order to gain a firm foothold and remain invincible in the ever-changing economic situation.

7. Pay attention to the cultivation of people and give full play to the role of talents in the enterprise

Affected by the financial crisis, some companies have been canceled due to the signing of contracts, resulting in insufficient tasks, production cuts, and so on. As an entrepreneur, it is necessary to calmly analyze the situation, not to face the current temporary difficulties, and to take one-sided measures to save expenses and reduce costs. Simple layoffs and negative methods, and should take a variety of positive measures to retain talent, try to stabilize the people, save strength, prevent the loss of talent, regain their acumen and wait for the economy to pick up. In addition, enterprises should also pay close attention to this idle time of production, training employees, improving their internal skills, and improving the quality of their employees so that they can fight again.

Every eye-catching entrepreneur clearly understands that a company's prosperity and sustainable development are inseparable from high-quality talents. In the final analysis, market competition is talent competition. How to attract talents, retain talents, use talents, and cultivate talents is what our entrepreneurs are concerned about. Never lose talents easily in this financial crisis. Instead, we should actively develop animal talents and reserve talents for the future improvement of the economic situation and production development.

8, help SMEs solve the problem of loan difficulties

Due to the current severe economic situation, the general business volume of some small and medium-sized enterprises is deficient, advance payments have been reduced, accounts receivable have increased, funds have been returned to the market, and funding shortages have become more apparent, affecting the normal production of enterprises. The association is also helping small and medium-sized enterprises to solve the problem of loans, and has obtained cooperation and support from the government and banks.

In addition, enterprises should broaden their horizons, take the initiative, face new emerging international markets, explore new business areas, find business opportunities in the crisis, minimize the losses caused by this financial crisis, and adopt a positive attitude to welcome the economic recovery. .