It is reported that on January 7, 2014, the national high-tech enterprise and the Shenzhen Stock Exchange listed company's long-party LED lighting held a press conference on brand strategy upgrade in Dongguan Guanlan Lake Golf Club International Conference Center. Many industry celebrities, more than 40 media organizations across the country and more than 60 long-term outstanding distributors participated in the event. At the meeting, Changfang LED Lighting officially released a new brand VI and slogan “Hua Xin Guang Cai Lifeâ€, determined the development strategy of the new brand, and released a number of competitive new products. Many dealers and Changfang Company signed on-site purchase orders with a total order value of more than 20 million yuan and a total of 1,130,000 products. [IMG]/uploadpic/vip/news/201401141114355902.jpg[/IMG] As a leading company in the LED lighting industry, the comprehensive strategic upgrade of the brand of LED lighting may give us some inspiration for the development of the industry. Quality control, excellence and long-term "LED innovation prospects" as the core goal, with its deep understanding of the current status and development trends of LED chips, packaging, application technology, continue to develop a variety of new products to meet market demand. In 2014, the new product adopts AC85-265V IC switching power supply wide voltage technology, which greatly expands the application range of the product and improves the safety and stability; [IMG]/uploadpic/vip/news/201401141114592467.jpg[/IMG] The chairman of the board is the core, and the quality assurance department is the leading quality control system. The quality assurance department has a veto power over the quality of the products. Further strict quality control, with a more responsible attitude, to ensure the quality of each piece of factory products, to achieve an overall improvement in product quality. Channel mode, optimized and upgraded Changfang Company will focus on building a strong brand of LED lighting in 2014. The Changfang brand implements a flat channel mode of “factory → first-level distributor (provincial, regional, municipal, etc. → terminal distributor). Reduce the channel level as much as possible, reduce the product price increase link, make the product price more competitive, let the dealers obtain reasonable profits, and let consumers buy affordable products. Terminal policy, comprehensive upgrade In 2014, Changfang LED Lighting continued to focus on terminal construction and launched the “100-City Store, Winning Terminal†strategy – establishing no less than 1,000 core terminal distributors in 100 major cities across the country. Standardized management of core terminal distributors, peer-to-peer tracking, regular theme store promotions and terminal roadshows to help core terminal distributors increase sales. At the same time, increase the construction of specialty stores, exhibition walls, and door-to-doors. The decoration subsidies for specialty stores have increased by 60% compared with the past. The exhibition walls are freely distributed, and the samples are 50% off. Digital platform, effective communication is now the world of the Internet, the era of big data. The one-way communication method with consumers has gradually been abandoned by enterprises. As the leader of LED innovation prospects, Changfang LED Lighting has taken the lead in launching a digital marketing strategy in the industry, using Weibo, WeChat and other emerging media to set up a special team. Operation and maintenance enhance the communication and interaction between the company and distributors and consumers across the country, so that dealers and consumers can obtain the most valuable information in the LED lighting industry. This series of actions of rectangular LED lighting allows us to see the industry's exploration and breakthrough in the development of LED lighting industry. Dare to abandon the blind development model of blind competition and low-end expansion, explore technological innovation, upgrade quality, and create a new path for brand development. We are delighted with the transformation of LED lighting in the future, and hope that more companies will be able to step out of the price competition, disorderly chaos, and explore new paths for industry development.
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