In the first quarter, domestic excavators sold a total of 74.214 million units

In the first quarter of this year, domestic excavators sold a total of 74.214 million units, a year-on-year increase of 59%. In March alone, 24 excavator manufacturers sold about 43,000 units.

However, a senior executive of Zoomlion once told the media that the domestic excavator production capacity has exceeded 300,000 units in the first quarter of this year. Last year, the sales volume of excavators in China was about 160,000 units, which means that this year it is not in any company. Under the premise of expanding production capacity, it is only possible to double the sales volume before digesting these surplus products.

Industry insiders believe that it is unlikely that the excavator market will achieve sales of 300,000 units this year. According to the forecasts of the excavator branch of the China Construction Machinery Association, the total sales volume of excavators this year is about 190,000 units, between 2012 and 2014 between 218,500 units and 302,000 units.

Based on the data predicted by the China Construction Machinery Industry Association that the industry's sales in 2015 could reach 900 billion yuan, a simple calculation will be made. Excluding factors such as inflation, price increase, and product upgrades, it is expected that the excavator sales in China will increase in 2015. About 360,000 units, which in itself is a questionable number.

Nowadays, the tightness of the excavator market is attracting the continued enthusiasm of most companies for this project. This is evident from the plan for investment expansion of excavator projects in the next few years.

Among the local brands, Sany plans to produce and sell 25,000 excavators in 2011; Xugong’s excavator sales target in 2011 will reach 10,000; Liugong’s goal is to reach 30,000 units by 2015 According to the company's development strategy plan, XGMA plans to implement an annual investment of 12,000 excavator investment projects; Guangxi Yuchai and Sichuan Bangli will invest in large and medium-sized excavators in Quzhou, with a total scale of RMB 2 billion. An annual production capacity of 5000 large and medium-sized excavators will be formed. In the second and third-tier brands, the investment of each brand is also important. Rongsheng Heavy Industry invested RMB 3.4 billion in Anhui to build a project with a production capacity of 30,000 excavators and 400 rotary drilling rigs; Wushiye Group’s affiliate Pushi Heavy Machinery has also invested more than RMB 400 million to produce medium and small excavators. After the project is fully put into production, the annual production capacity will reach 10,000 units...

In the market competition, undercurrents are surging, and waves are ebbing. For China's excavator manufacturers, only when they are truly cautious, fully study the market, and enhance their core competitiveness, will they smile and go to the other side when the tide recedes.