Looking forward to the future of LED industry, everyone is very confident. Ten years ago, the output value of China's LED was 9 billion yuan. Last year, the market size of China's LED has exceeded 200 billion yuan. The outdoor new project 100 is LED lamps. Hunan, Anhui and Shandong provinces have successively introduced LED-related applications. It can be said that The outlook has already been rolled out. Indoor lighting, an increase of 86.65 over the previous year.
In the face of such market share and market capacity, how do you get a share of LED companies? How to locate? Traditional criticism channels?
Zhu Bingzhong said that diligently has a different path in the engineering field, and gained a lot of experience and a lot of resources in this process. So far, Qinshang Optoelectronics firmly believes that the engineering replacement market is the future LED market. Two to three years is a promising market segment. For example, hospitals, schools, community parking lots, supermarkets, store parking lots, these owners will not take the initiative to find manufacturers to buy lights. They just said that there are lights in use, why should they change? As an LED company can't wait, you need to jump out of this market and take the initiative to break through this market. So we need to find a way to break this piece of the user market in the market.
How to catch the LED lighting replacement market? For example, the financial forces, users will not save money to buy and change, only by external forces, external funds introduced to do this project.
Zhu Bingzhong pointed out that in fact everyone has good network resources and market resources. What is more needed is the product strength, because the replacement market is not an ordinary household consumption market, it may require a long maintenance, a good after-sales service, and finally a business model is needed to solve various problems.
Resource integration and industry-university-research cooperation, many projects require enterprises to have good strength, good research and development strength, and resource integration in research and development. China has invested heavily in universities and research and development institutions in the field of technology. The technical and theoretical research made by these universities and R&D institutions with state funds is difficult to industrialize with the market. Enterprises cooperate with universities to directly extract their research results for industrialization and directly bring economic benefits.
In addition, intelligence is also the trend of LED lighting development in the future. Moving from smart lighting to smart cities is a business that many companies are now doing.
Zhu Bingzhong believes that under the concept of smart city, smart lighting technology is very practical, and technology combines with the environment of smart cities. The largest network in a smart city is a streetlight network, which is spread throughout every corner of the city, and incorporates smart lighting technology into the network transformation. Including streetlight leakage test, leakage monitoring, security monitoring system, traffic lights, sewer water level test, PN2.5, temperature, etc., can be embedded in the streetlight network through the network. Many smart cities now stay on the slogan and it is still difficult to achieve.
In fact, indoor lighting has a smart home's control system, also called a smart home, that can achieve home control. Zhu Bingzhong believes that very good design, platform design, through the platform of the light engine, allows different specifications of the product to be quickly combined through the replacement of different shells, forming standardized production and reducing costs. Of course, the product itself adds stability through downward convection.
Zhu Bingzhong also gave his own views on business model innovation. He believes that with products, he can talk about business model, factory incubation plan, 100-storey store plan, and EMBT business model. These plans, which have been continuously launched, have also been recognized by the market, so that the brand has been well spread in the market.
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