On March 26, 2015, Goodyear Tire & Rubber Company's first research and development center in China was officially launched in Pulandian City, Dalian. The establishment of the R&D center will help Goodyear expand its business capabilities in the Asia Pacific region, especially for Chinese automakers, and accelerate the development and efficiency of high-quality, high-performance tires.
Goodyear Tire China's first R&D center settled in Dalian
According to Mr. Kramer, Chairman and CEO of Goodyear, “China is currently the world’s largest and fastest growing market for passenger cars and commercial trucks, and it is an integral part of Goodyear’s global development strategy. Newly established China The R&D center is an important part of our global innovation network and will further strengthen our leading position in global tire industry innovation.â€
The placement of the China R&D Center at Pulandian Store, within the jurisdiction of Jinpu New District, further demonstrates Goodyear’s long-term commitment to the Chinese market and its consistent support to the local government. The establishment of a China R&D center can promote Goodyear's market-oriented innovation through direct interaction between market demand and product development as well as strengthening local business capabilities. The launch of the R&D center will also provide strong support for Goodyear's participation in more new supporting businesses in China, including new energy vehicles.
Kramer said: “Now is a good time for us to improve our business capabilities in the Chinese market and maintain a close relationship with our customers. We have established strong relationships with a number of automotive manufacturers and built new R&D centers through investments. We will be able to further expand our product range, speed up the market launch, and bring more value to our customers.â€
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