Goodyear Rubber's first research and development center in China was formally launched. This industry-leading R&D center is located in the Goodyear Pulander factory and will create good conditions for Goodyear to improve its business capabilities in the Chinese market.
Goodyear Launches Its First R&D Center in China
The R&D center is located in the Pulandian factory, which will promote the market-oriented innovation of Goodyear through direct interaction between customers and designers, and at the same time, it will also help Goodyear to target China's latest The original vehicle equipment platform includes new energy vehicles.
Richard J. Kramer, chairman, president and chief executive officer of Goodyear, stated: “China is the world’s largest and fastest growing passenger and commercial truck market and an integral part of Goodyear’s global growth strategy. Newly established China The R&D center is part of the Goodyear Global Innovation Center network and will strengthen our leadership position in global tire industry innovation.â€
Daniel L. Smytka, President of Goodyear Asia Pacific, also stated: “Now it is a good time for us to improve our business capabilities in the Chinese market and ensure that we can continue to be the first choice for our customers. Goodyear has established a strong relationship with the original vehicle equipment manufacturers. With a partnership, and by investing in a new R&D center, we will be able to expand our product range, accelerate our entry into the market, and bring more value to our customers.â€
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