Gao Weizhi: Six Suggestions for Truck Manufacturers


As a unit for the use of trucks, Gao Weizhi, Vice President of China Railway Logistics Co., Ltd. participated in the annual truck model selection for five consecutive years on behalf of logistics company judges. From the point of view of logistics companies, he made six suggestions for truck manufacturers.

 


First, automakers should participate in more activities such as the annual truck model selection in China. Because through the selection, companies can find out what weaknesses and deficiencies in their own products, through horizontal, vertical comparison, found that the strengths of their products, peers can take advantage of.

Secondly, through these years of selection, we have found that the appearance of the participating models, the view of the cab, the interior space, the position of the dashboard, and the sleeper have been greatly improved over previous years. In particular, the value is the appearance of more and more close to the level of foreign brands. However, I still suggest that manufacturers should not set the starting point for R&D and manufacturing too high and should be practical and grounded.

Third, we all know that there is a formula in economics: "Revenue - Cost - Tax = Profit." With the development of economy, buyers have been pursuing high quality from the pursuit of low prices. Therefore, manufacturers must not reduce product quality in order to reduce costs. In my opinion, truly successful companies should uphold the concept of "survive by quality and development by quality".

Fourth, the selection provides various manufacturers with a good opportunity to learn and communicate with each other. At the same time, it also provides our users with reference to purchase vehicles. As a user, we mainly rely on word of mouth and publicity when purchasing vehicles. In the absence of word of mouth and lack of publicity, new brands should pay more attention to quality and technology research and development.

Fifth, there is an important indicator when using a unit to evaluate a vehicle: after-sales service. Due to the lack of truck 4S shops, and the roadside maintenance workshops are not targeted at a single brand, the technical strength is weak. In my opinion, truck manufacturers should establish their own 4S stores so that they can directly manage and improve the after-sales service level, understand the defects of the products in a timely manner, at the same time, they can also increase the maintenance and repair of the manufacturers, increase the manufacturer’s operating income, and achieve a win-win situation for users and manufacturers. the goal of.

Sixth, the management of haze is an important task currently going from the central government to the local government. The governance efforts will also increase. Among the causes of smog, motor vehicle exhaust accounts for 20% to 25% of the total emissions. I hereby call on truck manufacturers to increase R&D expenditures and take practical actions to reduce pollutant emissions.

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