Electronic balance industry is facing severe test

The electronic balance industry was affected by the foreign economic crisis and the adjustment of domestic economic policies. The operating pressure of the entire industry has increased significantly. At the same time, due to the upgrading of industry marketing methods, the overcapacity problem of production manufacturing is serious, the product homogeneity is serious and the operating costs are rising, and other unfavorable factors, resulting in the electronic balance industry is facing an unprecedented severe test.

First, the upgrading of marketing methods: Enterprises through zero down payment and crazy promotions such as excessive marketing situation to seize the market, leading to the phenomenon of user arrears increased, the rapid increase in corporate repayment pressure, capital chain facing serious problems. This is on the one hand. On the other hand, the promotion of marketing means has also led to fiercer market competition. Manufacturers are considering production and considering innovation. Marketing has become the top issue, and it has also brought tremendous pressure to the business.

Second, operating costs are always rising: With the rise in raw material prices and labor costs, corporate business risks increase, coupled with the fragile sense of innovation, control costs are often negligent product quality, disguised increase in maintenance costs, corporate profits are difficult Always increase.

Third, the product homogenous phenomenon is serious: the company's investment in basic R & D is not enough, resulting in a higher similarity of product types and performance, the lack of product differentiation, in the market downturn, resulting in the industry price war, detrimental to the industry Strongly developed.