Dongfeng “great collaboration†has penetrated into all areas of Dongfeng’s business development in 2014. The Dongfeng Social Responsibility Business led by the spirit of “Big East Wind and Great Cooperation†has also achieved remarkable results in this year, and has led the “responsible central enterprises†into the new norm of coordinating responsibility in the “Leader†posture.
The first “Social Responsibility Month†event kicked off, the “Peace-to-Heart†car citizen’s cultural activities were launched, and the first “China Auto Citizen Civilization Convention†was published... In 2014, Dongfeng Corporation coordinated the new thinking with the times Innovation, and extending from within the group's internal collaboration, the coalition government, professional organizations, and mainstream media continue to enrich the connotation of Dongfeng's responsibility.
Set up a collaborative performance platform for the Group
On June 5, World Environment Day, Dongfeng’s first “Social Responsibility Month†started. Dongfeng has adopted systematic planning, overall deployment, and coordinated implementation as a program of action, and decided to set the June of each year as the Dongfeng Social Responsibility Month and strive to create a new platform for Dadongfeng to perform social responsibility capacity building and systematic management. In order to ensure the smooth implementation of the "Social Responsibility Month", Dongfeng took the lead through the headquarters and coordinated with some of the activities to participate in the unit and formed a work pattern that was linked up and down and responded to each other.
With the launch of the "Social Responsibility Month," Dongfeng has led the implementation of environmental, social welfare, and cultural and other accountability activities led by its subsidiaries. The Dongfeng Yulong Love Team refueled candidates and Dongfeng Hope Dongfeng Camp opened. The development of a wide variety of responsibility projects has created a strong atmosphere of responsibility within and outside Dongfeng. After the 6.5-magnitude earthquake in Ludian County, Yunnan Province, Dongfeng Corporation immediately launched emergency response mechanisms with 13 subsidiaries and acted swiftly. It actively participated in post-disaster reconstruction and donated 11.84 million yuan to the disaster area at the first time. In July, Dongfeng launched a million-dollar promise of peace and love, and it attracted nearly 700,000 people to participate in the event within one month. The foundation and Dongfeng staff donated more than 1.69 million yuan. This year, through the practice of collaborative projects, Dongfeng Co., Ltd. has improved its collaborative system and mechanism for social responsibility work. The “Dai Dongfeng†social responsibility image and corporate brand image have become increasingly clear.
Multi-dimensional collaborative innovation
Under the influence of the wave of movement, in 2014, Dongfeng's social responsibility work has been advancing with the times while working hand-in-hand. It has achieved all-round, multi-dimensional accountability and communication innovation. For the first time, the Group took the lead in planning social responsibility public service advertisements and collaborated with the secondary units. In collaboration with 10 secondary stores and 132 4S stores of Dongfeng, the company successively launched official websites, office systems, LED screens, road signs and print advertisements. The promotion of the "Civil Civilization Convention of China"; organized "Dongfeng Green Manufacturing" media inspection activities in the form of "Dai Dongfeng" and participated in the exhibition of public charity exchanges in China, which greatly increased the public opinion of the company's social responsibility work.
In addition, in 2014, Dongfeng Corporate Social Responsibility actively tried multi-dimensional new media micro-public welfare activities, with the company’s official public microblogging and official WeChat as the main positions, and the joint authoritative media officials, etc., continued to carry out online interactive activities and won extensive attention. In October, in order to promote automobile civilization further, in the large-scale public welfare activities of “China Good Traffic Police and Good Drivers in China†co-organized by Dongfeng Motor Co., Dongfeng successfully used more than 20 mainstream media and launched a zero-hour live broadcast launching campaign using Jiugongge. In the form of creative long maps and other forms of propaganda, we also organized "regulatory situations" such as WeChat interaction, fun quiz and declaration challenge. Through a series of combination and dissemination, Dongfeng quickly attracted the interaction of mainstream media including “Economic Daily†on the new media platform, and a large number of celebrities and netizens in the industry communicated twice. The Good Traffic Police Good Driver Standard issued by Dongfeng was recommended as a hot vocabulary. In the end, more than 30 million people read microblogs and more than 10 million people read WeChat.
Execution of responsibility coordination continues
Lonely fast, the public far. In 2014, when the “Da Dong Feng†joint value continued to highlight, Dongfeng’s social responsibility business began to expand from within the group’s internal collaboration, and the joint government, professional organizations, mainstream media, etc. explored the unique characteristics of Dongfeng’s “Harmonyâ€. Social cooperation to build a civilized way.
“When we grow up, we will also build Dongfeng Windmills.†This year, under the guise of the children, Dongfeng invested 10 million yuan in cooperation with the Hubei Youth Development Foundation to build the first batch of aid in Hubei Province. Six schools were gradually completed and put into use one after another. In May, the first “Dongfeng Dream Car†China Youth Environmental Protection Automotive Creative Design Contest jointly organized by Dongfeng Company and the Communist Youth League Central School Department and the China Youth Venture Capital Foundation was officially launched. After six months of college lectures, preliminary competitions, semi-finals, and soaring training, it covered 51 schools and 220 participating teams. The competition has fully inspired the creative potential of Chinese young students. In June, Dongfeng Company, in association with the China Road Traffic Safety Association and the China Automotive Culture Promotion Association, launched the "Hechang Dongfeng" automobile civic cultural activities and promulgated the "Convention on Civilization of Chinese Automobile Citizens." The launch of the activity triggered the attention of the government and the mainstream media and transmitted 23,000 times.
One by one warm-hearted action, one copy of “Dongfeng friendshipâ€, with the continuous deepening of the connotation of social responsibility work and the continuous expansion of the field, Dongfeng Performing Responsibility and Cooperation in 2014 delivered a good response. In 2014, the “Blue Book on Corporate Social Responsibility†published by the Chinese Academy of Social Sciences showed that the Dongfeng Social Responsibility Development Index scored 78.8 points, 17.2 points higher than last year. It ranked first in the industry and top 20 Chinese companies and was in the “Leader†stage (60 -80 points) The forefront has already made a move towards the "superior" stage (80 points or more).
The leader is not only a proud gesture, but also a tough strategy. He symbine with Yue, and make Zhi Run with “Runâ€, and Dongfeng will go to 2015 with the “rescue†who is responsible for the performance.
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