On November 20th, Guangzhou Auto Show Media Day, the highly controversial domestic JEEP sales power was accompanied by the establishment of a joint venture company. The sales sceptans of all domestic and imported models of Jeep, Fiat and Chrysler brands fell into independent joint sales. the company. This means that GAC Group will become the production base of “Fiat Chrysler†in China.
According to the cooperation strategy issued by the two parties, at the end of 2016, GAC Fiat will continue to produce three new Jeep brand products. By 2018, the Jeep brand is expected to have a full line of products from compact SUVs to full-size luxury SUVs in China, becoming one of the most comprehensive SUV brands covering the market segment.
On the issue of the sales company and sales network that the industry cares about before, the two parties agreed to separate the sales and production functions and set up a joint-venture sales company to be responsible for the sales management, marketing and product planning of all domestic and imported models of the Jeep, Fiat and Chrysler brands. And after-sales services. Changsha's production base will continue to support engine production and vehicle production in Changsha and Guangzhou. In the future, the production base will continue to manage all production activities of the joint venture, including assembly, quality, product engineering and supply chain management.
The two sides will continue to expand the sales network for domestic Jeep. Among the existing two dealer networks, the outstanding dealer partners will become the backbone of the future Jeep brand SUV sales network and the Fiat/Chrysler brand car network. At the same time, the company will find more dealer partners according to the development needs of the market and business, in order to achieve the goal of doubling the dealer network in 2018.
Ke Anzhe, general manager of Fick Group Asia Pacific and head of Jeep brand Asia Pacific, said: "The Chinese market is an important strategic market for Fick Group in the next five years. In the past few years, Chrysler, Jeep, Dodge brand imported models and Fiat domestic models. The outstanding performance in the Chinese market has made us the fastest growing brand in China. The new domestic plan will help accelerate our sales and market share growth, thus helping us to achieve the Fick Group's investor conference this year. By 2018, the Chinese market will reach a target of 760,000 units."
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