Does China still need new automotive domestic projects?

On the one hand, more and more stringent auto project approvals are on the one hand, and on the other, a large number of foreign car companies seek to achieve localization in China. In this case, do we still need new domestic automotive projects?

Recently, according to media reports, the spin-off of Changan Ford Mazda has been approved by the relevant authorities of the country and will soon be completed. If the spin-off is successful, then China will again have a new joint venture automobile company.

The Changan Ford Mazda spin-off, which took a lot of time, has made substantial progress. However, since last year, there have been reports of continuous Subaru joint venture projects. According to hearsay, it is facing the difficulty of the National Development and Reform Commission's approval and has been unable to land.

After becoming the world's largest automotive market, the importance of the Chinese market has become clear to all automotive companies. After Fiat and Mitsubishi received joint-venture approval in China in the past two years, almost all global auto giants have established joint ventures in China.

In addition, Subaru, Jaguar Land Rover and other niche brands are also seeking to enter the realization of domestic. According to market rumors, Subaru has already identified partners but has not yet received approval. Jaguar Land Rover made it clear during the Chengdu Auto Show that it will achieve domestic production in China within five years.

At present, China's market structure has basically been determined. The new joint venture project, especially the localization of some niche car companies, has little benefit to the big picture of the Chinese market and seems to be dispensable. Moreover, the 30-year joint venture did not bring any technology to Chinese car companies.

What deserves our attention is that after China became the world's largest automobile production and sales market, the series of social problems that the automobile society has arrived in advance have attracted the attention of the relevant departments of the country. This year, even if the macroeconomic situation is not optimistic, the state still cancels a series of auto market stimulus policies, and several cities have introduced relevant policies such as “restriction of purchases and restrictions on the purchase of goods”. This shows a trend: Although the country It will not limit car consumption in general, but it will no longer encourage car consumption.

This trend is directly reflected in the approval of automotive projects, from FAW-Volkswagen's Nanhai Plant to Subaru's domestic production, etc., all of which reflect this point.

According to the "Auto Industry Development Policy" promulgated in 2004, the main requirements for the qualifications of automobile manufacturers for production access are as follows: Investment projects for new automobile production enterprises. The total investment of the project shall not be less than 2 billion yuan, of which the self-owned funds shall not be lower than 800 million yuan; to establish product research and development institutions, and the investment must not be less than 500 million yuan.

However, this access condition is about to improve.

At the end of August this year, the Ministry of Industry and Information Technology drafted the "Management Rules for Production of Passenger Vehicles and Product Access (Exposure Draft)" (hereinafter referred to as the "opinion"), stating that passenger car manufacturers must meet the conditions of the six major areas Into, it is: in line with national laws, regulations, relevant regulations and national industrial policies, macro regulation and control policies; have a certain scale and the necessary production capacity and conditions; have the necessary product design and development capabilities; the products produced comply with relevant National standards and regulations; have the ability to ensure product consistency; have product sales and after-sales service capabilities.

In addition, on September 13, the Ministry of Industry and Information Technology announced the 2011 Summer Report on China's Industrial Economic Operation, which listed automobiles, steel, building materials, and non-ferrous metals as industries with excess capacity. The next step will continue to promote the implementation of mergers and acquisitions and industrial chain integration in key industries such as automobiles, improve the backward production capacity withdrawing mechanism, and establish and improve the replacement measures for backward production capacity and quantity reduction.

In this case, it means that new car projects may need to pay more for approval. It is no longer possible, like some previous joint ventures, that foreign investors can ask for prices and that they can obtain a vast market space in China without requiring any technology transfer.

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