In recent years, China’s commercial vehicle exports have continued to increase in volume, and the scope of foreign exports has continued to expand. Commercial vehicle enterprises represented by Dongfeng Motor, China National Heavy Duty Truck Group, FAW Jiefang, Foton Motors and Shaanxi Automobile Group have experienced frequent success in overseas markets in the last two years when the domestic commercial vehicle market was in a downturn.
Wang Xiaoming, director of the Industrial Economics Research Department of the Development Research Center of the State Council, talked about the future export prospects of commercial vehicles in China. He said: “Given the needs of foreign markets, especially in some countries in the Middle East, Asia, Africa and South America, there is no independent commercial vehicle industry. The demand is mainly imported, while the cost-effectiveness of Chinese products is high. China's commercial vehicles are currently subject to brands and services. If these conditions are perfected, the future export competitiveness will be further strengthened."
This shows that while the pace of internationalization of commercial vehicles in China is accelerating, it is also necessary to strengthen quality control in order to further consolidate and develop overseas markets. The formal implementation of the "Defective Automobile Product Recall Management Regulations" (hereinafter referred to as the "Regulations") will undoubtedly force companies to continuously improve the product quality from the perspective of quality, thus clearing the way for the domestic development of domestic commercial vehicles.
Poor production consistency
According to reports, six experts from Vietnam, Iran, Algeria, South Africa, Syria and Egypt once put forward such comments on China's commercial vehicle products as "fair and inexpensive." The low price of commercial vehicles in China is very competitive in the local market. However, because the quality of products is inferior to that of European and American brands, it leaves the local consumers with the impression that they are not cheap, which seriously affects the future market development. Product quality is the key to whether or not users can eventually conquer the market. Although the scale of overseas markets for commercial vehicles in China has gradually expanded, and the pace of internationalization seems to be accelerating, the technical level and quality of vehicles have not reached the international standards.
It is also understood that in addition to the product itself, government departments in many countries are paying more attention to the consistency of production of imported products. In the actual operation process, the phenomenon of China's commercial vehicle companies failing to pass the production consistency check of the exporting destination countries or failing to pass the local testing based on the European standards system may result in the loss of orders or even being expelled from the market.
It seems that there has been an overseas newsletter that has actually buried a lot of hidden dangers. Looking at the history of overseas commercial vehicle expansion, it is not difficult to find that many companies have experienced excessive growth that has caused quality to keep up with the pace. The recall has played a key role in helping companies improve product quality and make up for detailed defects.
Recall promotes the progress of domestic commercial vehicle companies
With regard to the development of commercial vehicles at home and abroad, foreign commercial vehicles occupy a lot of advantages, and the most important thing is the product quality and service. However, as far as the author knows, the number of recalls of commercial vehicles in foreign countries is very frequent and the number of recalls is also very objective. In these automobile manufacturing powerhouses, it is precisely because of the strong awareness of recalls and sense of responsibility that only promotes the continuous improvement of the vehicle's technology and safety performance and gradually approaches perfection.
There is also such a vivid case for the development of passenger vehicles in China: China's “Management Regulations for Recalling Defective Automotive Products†was implemented on October 1, 2004. On June 17, 2004, FAW Car Co., Ltd. voluntarily submitted a recall application to the General Administration of Quality Supervision, Inspection and Quarantine and decided to recall the defective vehicle in June. Before the regulations were implemented, FAW Car did not follow the practices of many previous manufacturers. Instead, it used a vaguely concealed name such as “free maintenance†and “reward action†to eliminate the problem in silence, but boldly and consciously. Land on the track of the rule of law. FAW Cars provides excellent products and international after-sales services that are synchronized with the global community to users. It attaches great importance to the safety of users' lives. While becoming a "first car, first partner" philosophy, it has actively promoted the automotive industry. Legal Construction.
Regardless of the history of the development of commercial vehicles from abroad or the recall experience of domestic passenger vehicles, it can be seen that recall is an essential link for companies to constantly improve themselves. This is not only critical for the domestic market, but also for the development of international markets. The road. While domestic commercial vehicle companies are developing their international markets drastically, they must also make up for the “recall†lesson.
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