The Ching Ming Holiday is coming soon, and the “holiday effect†of the Dongguan car rental market is heating up for the first time this year. The reporter visited the car rental market in Dongguan and learned that most car rental companies have already received a lot of orders, and most of the models have been fully booked. Among them, the largest demand for mid-size sedan models, in addition, during the Qing Ming period suitable for the whole family and small group collective travel 7 business vehicles or 7 SUV is best to rent, basically released it was set.
The reporter also learned that compared with the previous two years, the proportion of customers who set up cars through the WeChat public platform during the Ching Ming period this year has increased significantly. Consumers have expressed that they have to spend a lot of time looking at car selection through WeChat car rental.
7 seats best for rent
Mr. Wang, who lives in Dongtai Garden, has a total of seven people living in the family, including four elderly people, young couples and children. A family member intends to spend a few days in Guangxi during the Qingming Festival. Want to rent a 7-seater car, so not only can people sit down, but also put a lot of things. However, Mr. Wang turned no less than 10 car rental stores and found that all seven models had already been rented. In the end, Mr. Wang borrowed a seven-seat Touran to find a friend, only to solve the family's travel problems.
Reporters visited found that this year's Ching Ming small holiday, more than 7 large cars are the most popular. A person in charge of the car rental company in Dongguan recalled that most of the 7 or more car days were demanded for meeting activities, but on holidays, more than 7 models were rented, and the whole family traveled more and more collectively. Many families in the holidays are a big family or one or two families carpool travel, 5 seat models can not meet the demand, so everyone has chosen more than 7 models. However, more than 7 models have been set up almost two weeks before the basic festival. "Like the Odyssey and GL8 models, this year the company has adjusted a number of car sources and it is still far from enough to meet the needs of users."
High-level car demand
Mr. Huang, a person in charge of a car rental company, told reporters: Every holiday, there are many consumers renting cars. Most vehicles of the company are currently booked during the Qingming Festival, and the car rental time is concentrated between April 3 and April 8. The daily rental price of about 300 yuan is more popular with consumers.
At several car rental companies in Hongfu Road junction, the reporter saw consumers in almost every store sign or negotiate. Mr. Xiang, who is signing the contract, told the reporter that he is from Guangxi and during the Ching Ming period he wanted to bring his family back to his hometown. It is just high speed and free of charge. It is convenient and affordable to rent a car to go back. But he took three car rental companies to rent the right car, and many models were fully booked until the chain of rental car companies saw a Polaris hung with a message of “RMB 258 per dayâ€. He thought it was worthwhile. Immediately signed the contract and paid the rent.
When the reporter wanted to learn more about the car source details of the store, the sales staff told the reporter that they could log in to their car rental website and enter relevant information such as the pick-up store, pick-up time and so on, and then they could check the car source information owned by the store. The reporter found that there are only four models left in the 40 kinds of models and there are cars available for rent. The most rented cars are mid-level cars, such as Polaris, Sagitar, and Fox. Other high-end cars such as Camry and Passat are also very popular. The daily rent for mid-size cars is mostly around 300 yuan, and the daily rent for mid-to-high-end models is around 450 yuan.
Wechat Car Rental Increases Significantly
The reporter learned from several major car rental companies, such as Car Rental in China and Car Rental, that in the past two years, large and small car rental companies have opened WeChat public platforms to provide services for the public. However, in the past two years, the use of the WeChat platform to achieve car rental business is very small, most of them go to the store to understand the way to deposit. There are also a small number of consumers who rent car through the official website. A person in charge of renting a car at Hongfu Road told the reporter that the red envelope during the Spring Festival has attracted more people to pay attention to the WeChat account of the company. The fans of the WeChat account have risen a lot since the beginning of the year, and the Spring Festival has passed. The proportion of WeChat to reach the car rental business has greatly increased, and the users of WeChat car rental reached a peak in the two weeks before the Qingming.
The sales manager of a car rental store at Guantai Road also stated that the WeChat public platform is characterized by peer-to-peer, one-to-one, full-closed, non-interference, strong relationship, and heavy interaction, through which customers can easily maintain, brand marketing, brand maintenance, and public relations management. For example, regular push and enterprise-related content and product services can achieve deep communication with customers. This communication is more private and interactive than Weibo. From a marketing point of view, the WeChat public platform has become the most convenient user maintenance platform for enterprises. It is a way for enterprises to enter the mobile Internet at the lowest cost, and also provides an interaction with users and makes communication easier. platform.
In the face of a car rental company in China, Xiaofan, a user who is currently renting a car, stated that he has become a fan of several major car rental and WeChat accounts. He often pays attention to some information and promotions, and he has any opinions and suggestions to go through WeChat. Feedback, feel very convenient.
The reporter also learned that compared with the previous two years, the proportion of customers who set up cars through the WeChat public platform during the Ching Ming period this year has increased significantly. Consumers have expressed that they have to spend a lot of time looking at car selection through WeChat car rental.
7 seats best for rent
Mr. Wang, who lives in Dongtai Garden, has a total of seven people living in the family, including four elderly people, young couples and children. A family member intends to spend a few days in Guangxi during the Qingming Festival. Want to rent a 7-seater car, so not only can people sit down, but also put a lot of things. However, Mr. Wang turned no less than 10 car rental stores and found that all seven models had already been rented. In the end, Mr. Wang borrowed a seven-seat Touran to find a friend, only to solve the family's travel problems.
Reporters visited found that this year's Ching Ming small holiday, more than 7 large cars are the most popular. A person in charge of the car rental company in Dongguan recalled that most of the 7 or more car days were demanded for meeting activities, but on holidays, more than 7 models were rented, and the whole family traveled more and more collectively. Many families in the holidays are a big family or one or two families carpool travel, 5 seat models can not meet the demand, so everyone has chosen more than 7 models. However, more than 7 models have been set up almost two weeks before the basic festival. "Like the Odyssey and GL8 models, this year the company has adjusted a number of car sources and it is still far from enough to meet the needs of users."
High-level car demand
Mr. Huang, a person in charge of a car rental company, told reporters: Every holiday, there are many consumers renting cars. Most vehicles of the company are currently booked during the Qingming Festival, and the car rental time is concentrated between April 3 and April 8. The daily rental price of about 300 yuan is more popular with consumers.
At several car rental companies in Hongfu Road junction, the reporter saw consumers in almost every store sign or negotiate. Mr. Xiang, who is signing the contract, told the reporter that he is from Guangxi and during the Ching Ming period he wanted to bring his family back to his hometown. It is just high speed and free of charge. It is convenient and affordable to rent a car to go back. But he took three car rental companies to rent the right car, and many models were fully booked until the chain of rental car companies saw a Polaris hung with a message of “RMB 258 per dayâ€. He thought it was worthwhile. Immediately signed the contract and paid the rent.
When the reporter wanted to learn more about the car source details of the store, the sales staff told the reporter that they could log in to their car rental website and enter relevant information such as the pick-up store, pick-up time and so on, and then they could check the car source information owned by the store. The reporter found that there are only four models left in the 40 kinds of models and there are cars available for rent. The most rented cars are mid-level cars, such as Polaris, Sagitar, and Fox. Other high-end cars such as Camry and Passat are also very popular. The daily rent for mid-size cars is mostly around 300 yuan, and the daily rent for mid-to-high-end models is around 450 yuan.
Wechat Car Rental Increases Significantly
The reporter learned from several major car rental companies, such as Car Rental in China and Car Rental, that in the past two years, large and small car rental companies have opened WeChat public platforms to provide services for the public. However, in the past two years, the use of the WeChat platform to achieve car rental business is very small, most of them go to the store to understand the way to deposit. There are also a small number of consumers who rent car through the official website. A person in charge of renting a car at Hongfu Road told the reporter that the red envelope during the Spring Festival has attracted more people to pay attention to the WeChat account of the company. The fans of the WeChat account have risen a lot since the beginning of the year, and the Spring Festival has passed. The proportion of WeChat to reach the car rental business has greatly increased, and the users of WeChat car rental reached a peak in the two weeks before the Qingming.
The sales manager of a car rental store at Guantai Road also stated that the WeChat public platform is characterized by peer-to-peer, one-to-one, full-closed, non-interference, strong relationship, and heavy interaction, through which customers can easily maintain, brand marketing, brand maintenance, and public relations management. For example, regular push and enterprise-related content and product services can achieve deep communication with customers. This communication is more private and interactive than Weibo. From a marketing point of view, the WeChat public platform has become the most convenient user maintenance platform for enterprises. It is a way for enterprises to enter the mobile Internet at the lowest cost, and also provides an interaction with users and makes communication easier. platform.
In the face of a car rental company in China, Xiaofan, a user who is currently renting a car, stated that he has become a fan of several major car rental and WeChat accounts. He often pays attention to some information and promotions, and he has any opinions and suggestions to go through WeChat. Feedback, feel very convenient.
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