Bus buses are an important mode of transport for urban residents in China and are the mainstay of urban public transport systems. With the gradual advancement of the “transit priority†urban transport policy, the government’s investment in buses and buses is also increasing year by year. The bus market is used for its fuel economy. The high standards and strict requirements of sex, environmental protection and reliability have become the vane of technical trends in the passenger car market. At the same time, the bus manufacturers and parts manufacturers also attach great importance to the bus bus market: not only because the bus bus market volume is large enough, but also in the bus and bus market in the technical and market demonstration significance - take the bus market It is equivalent to occupying a strategic high ground in the passenger car market.
Bus priority Zhengzhou model
Dongfeng Cummins Engine Co., Ltd. announced that Zhengzhou Bus Company has selected 170 vehicles equipped with Dongfeng Cummins Engine, one part of which is used for the BRT project pushed by the Zhengzhou municipal government, and the other part is used for ordinary public transportation systems; this delivery of Dongfeng Cummins All engines meet the national 3 emission standards. According to Dongfeng Cummins, from the first high-pressure common-rail engine entered in 2009, hundreds of Dongfeng Cummins high-pressure common-rail engines have now been operating in Zhengzhou bus lines and become the main power supplier for Zhengzhou bus.
Three forces combined, Dongfeng Cummins to do deep bus market
To enter the benchmark market, it is necessary to have a strong backing for products with benchmark quality. In fact, this is the most important reason why Dongfeng Cummins has repeatedly won the bus market in Zhengzhou: As the world's top engine brand, Dongfeng Cummins has its superior power. Performance, reliability, fuel economy, and advanced post-disposal technologies have won wide acclaim. This time, the Zhengzhou bus Dongfeng Cummins's three electronically controlled engines won two awards in the China Bus Components Energy Saving and Environmental Protection Award and the China Bus Components New Energy Technology Award at the Tianjin International Bus and Parts Expo in March this year. The excellent performance in terms of torque, braking performance, fuel economy, and environmental protection enabled Dongfeng Cummins to get the ticket for the Zhengzhou Bus Market.
With strong products as the backing, marketing is the second magic weapon to help Dongfeng Cummins get into the room. Starting in 2009, Dongfeng Cummins is no longer limited to the traditional B2B marketing model of auto parts manufacturers. It penetrates into the end market, develops tailor-made products based on the needs of the end market, and works with OEMs to win end users. To this end, Dongfeng Cummins has established a regional market commerce office as the master of marketing resources and the leader of business processes. The Commerce Department is responsible for many marketing functions such as seeking business opportunities, tracking, completion, service, and customer satisfaction enhancement. Visiting the terminal market made Dongfeng Cummins more sensitive to business opportunities. According to Wu Shimin, Director of the Commercial Division of Dongfeng Cummins Zhengzhou, since the establishment of the Commercial Office, it has maintained close contact with the Zhengzhou Bus Company. In July 2010, after learning that the newly appointed Municipal Party Committee Secretary had proposed public transport work, the staff member In the second day, they visited the bus company and communicated with each other about some plans and developments in the Zhengzhou Bus. The Dongfeng Cummins product was targeted to them and the product quality and customer demand were accurately grasped. Won the opportunity of cooperation with Zhengzhou bus company, making Dongfeng Cummins Engine add a new force to Zhengzhou bus market.
Urban bus runs in the urban area and bears the heavy responsibility of public transportation. Once a failure occurs, passengers are not allowed to go on trips, which also damages the image of the city. Therefore, good maintenance and routine maintenance need special attention. The full service concept advocated by Dongfeng Cummins also fits well with the needs of public transport in Zhengzhou. Before the engine is sold, the engineer will discuss the most suitable matching scheme with the vehicle manufacturer based on the route to be matched with the entire vehicle, and propose the best power combination proposal; during the sale, the Dongfeng Cummins service engineer will be accompanied by the entire vehicle factory. At any time to solve the unexpected accidents encountered in the assembly process; after the sale, in addition to the use of the bus company's drivers and maintenance training, the Zhengzhou Commercial Office staff also visits regularly to check the engine. All this makes Zhengzhou buses feel comfortable choosing and using worry-free. Recently, Dongfeng Cummins has launched the “Expert Service, Run the World†Gold Medal Service Engineer contest in the company and service distributors to continuously improve service engineers' after-sales service level, which will also lay a solid foundation for customer satisfaction improvement. basis.
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