Anti-monopoly investigations on vehicle sales and parts prices continued to deepen, and the “high price†ticket was also released last week. The National Development and Reform Commission announced on Wednesday that it would impose a fine of 8.3196 billion yuan on the price monopoly of eight parts and components companies such as Sumitomo, and impose a penalty of 403.44 million yuan on the price monopoly of four bearing companies such as Seiko, with a total fine of 1,235.4 million yuan.
The National Development and Reform Commission pointed out that it was verified that from January 2000 to February 2010, eight Japanese auto parts manufacturers, including Hitachi, Denso, Aisan, Mitsubishi Electric, Sanye, Yazaki, Furukawa and Sumitomo, were the most The favorable price is obtained from the automaker's parts and components. Frequent bilateral or multilateral talks are held in Japan, the prices are negotiated with each other, and the order quotation agreement is reached several times and implemented. The price negotiation involves 13 products of the Chinese market and orders, including starter, alternator, throttle body, and wire harness.
From 2000 to June 2011, four bearing manufacturers, including Fujitsu, Seiko, JTEKT and NTN, organized an Asian research conference in Japan to organize an export market conference in Shanghai to discuss bearing price increases in Asia and China. The policy, the timing and the price increase, and the implementation of the price increase. When selling bearings in China, price increases were implemented based on prices negotiated by the Asian Research Council and the export market or exchanged price increases.
Since global automakers are highly dependent on Japanese auto parts, Japanese parts and components account for a large proportion of the Chinese parts market. According to statistics from China Research Institute, in 2013, China’s imports of auto parts from Japan amounted to US$9.58 billion, accounting for 27% of total imports. At the same time, Japanese parts use a closed supply chain model, which creates conditions for Japanese companies to monopolize parts prices.
After receiving the formal notice of punishment, the rectification measures proposed by the enterprises involved include: firstly, rectifying the sales policy and sales behavior according to Chinese laws; second, conducting anti-monopoly training on all members of the company to ensure that the employee's behavior complies with Chinese legal requirements; It is to take practical actions to eliminate the consequences of past violations, proactively maintain the order of competition, and benefit consumers.
After the huge amount of fines are issued, the price of Japanese parts will be re-adjusted, and it will also affect the vehicle price system. Therefore, the NDRC will urge the rectification to eventually fall into the whole vehicle enterprise. So soon after the parts companies were reported to be anti-monopoly investigations, Japanese joint ventures such as Guangqi Honda, GAC Toyota and Dongfeng Nissan all expressed their intention to lower the price of some parts or to discuss the improvement plan, and then Lexus followed up the price adjustment. At present, the adjustments brought by this wave of anti-monopoly investigations to suppliers, manufacturers and distributors are still continuing, and the impact on the terminal market needs further observation.
The car companies reacted to the two Japanese companies to adjust prices on September 1st. Toyota's luxury brand Lexus announced that it will reduce the price of some parts in the Chinese market from September 1 this year, involving about 15,000 parts. The average drop was 26%.
In this price adjustment, the radiator assembly is lowered by 35%, the engine assembly and automatic transmission assembly are lowered by 30%, and the airbag assembly is lowered by 25%. Lexus said that the price cut is a positive response to the NDRC's anti-monopoly, and the company attaches great importance to it. Earlier media reports said that the National Development and Reform Commission had talked about Toyota executives because of the monopolistic behavior of Lexus.
Prior to this, two Japanese joint ventures, GAC Toyota and Guangqi Honda, clearly stated that they lowered the price of spare parts. Guangqi Honda said that it will lower the price of some parts and components from September 1st, and reduce the cost of customers' vehicles with practical actions in response to the concerns of the National Development and Reform Commission and the Guangdong Development and Reform Commission on related parts and components of the company; GAC Toyota announced that Some parts prices have been lowered since August 18. However, the two companies did not explicitly cover the types, quantities and price cuts of price adjustments.
Market reaction, anti-monopoly, market holdings, waiting for the investigation of violations of the Anti-Monopoly Law, such as the high price of complete vehicles and spare parts, the prohibition of cross-regional sales, etc., into the actual operation and punishment stage, Mercedes-Benz, BMW Audi, Chrysler, Jaguar, Land Rover and other mainstream luxury car brands have reduced the official quotation of the whole vehicle and spare parts, causing many reactions in the car market, consumers also have a wait-and-see attitude.
Data from SINOMACS showed that the sales growth of China's imported car market slowed down significantly in July, only 10%. In the first five months of this year, this figure was as high as 25.9%. Wang Cun, senior manager of SINOMACH's marketing department, said: "As auto anti-monopoly investigations continue, many companies lower the prices of complete vehicles and parts. Some consumers believe that more companies will follow up, so there is a feeling of holding money for purchase. ."
When market demand began to slow down, new car imports were still at a high level. According to the data, the import volume of customs vehicles in July 2014 was 137,400 units, a year-on-year increase of 24.6%. At the same time, industry inventories rose sharply in July, surpassing the same period last year, reaching nearly 3.4 months. As the depth of inventory increases, dealer pressure also increases.
Yan Jinghui, deputy general manager of the Asian Games Village Auto Trading Market, also believes that: “The official price reduction of the whole vehicle is good for consumers, but there are different degrees of holding money. The luxury car market may face greater inventory pressure, but it will help to enhance luxury in the long run. At the same time, the dealers who have not received the manufacturer's policy subsidy for the initial price of the original car are under pressure, but the current price reduction involves less models and inventory, and will not cause obvious losses. The official price reduction of the standard car is not in the middle. The current and future prices of imported cars are squeezed, and non-regulated imported cars may enter an adjustment period."
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