Years ago, the author analyzed changes in the domestic passenger car industry in the past decade through changes in the data of mainstream bus companies' 10-year sales (models longer than 6 meters).
After the year, the author will further analyze the changes in sales of various subdivided products during the ten years of mainstream buses through data.
Note: L represents the model length in meters.
Large passenger vehicles: Yutong still leads the industry and has accumulated a lot of money
From the above figure, it can be seen that 10 years ago, Yutong large passenger cars (L> 10 meters) model car sales (including Chongqing Yutong sales) was 6221, its market share was 25.7%; ten years later, Yutong large-scale Bus sales increased to 23,505 units, and the total sales volume nearly quadrupled. It not only remained dominant in the large passenger car market, but also its market share increased to 27.56%.
In the ten years of change in the field of large passenger cars, if the fastest growing family is concerned, it is none other than Suzhou Golden Dragon. In the early years, Suzhou Golden Dragon had been mainly engaged in medium-sized passenger car products. However, in recent years, Suzhou Golden Dragon products have gradually improved, and its large passenger car products have been on the market. In 2003, Suzhou Jinlong large passenger vehicle sales were only 779; ten years later, its sales volume rose linearly. In 2012, Suzhou Jinlong Bus sold 10,285 vehicles, an increase of 1220.28%, and its market share also increased from 3.22% to 12.06%. Today, the status of Suzhou Golden Dragon in the field of large passenger cars has long been quite different.
In addition to Suzhou Golden Dragon, the other two companies that saw a rapid growth in the sales of large passenger vehicles over the past decade were Ankai and Zhongtong. In the ten years, the sales volume of Ankai and Zhongtong’s large passenger cars increased by 741.72% and 430.74% respectively, and their market share increased by 138.85% and 50.60% respectively.
The development forces of Suzhou Jinlong, Ankai and Zhongtong in the large passenger car market have brought a lot of impact to Xiamen Golden Dragon and Xiamen Golden Trip. In the past ten years, Xiamen Golden Dragon and Xiamen Golden Brigade both showed different degrees of decline in this area. Among them, the market share of Xiamen Golden Dragon's large passenger cars fell from 13.95% in 2003 to 10.29% in 2012; the market share of Xiamen Golden Brill's large passenger cars fell from 8.60% in 2003 to 5.43% in 2012, and the degree of decline reached 3%. %the above.
In addition, it is regrettable that Yaxing Bus, which once used to ride in the field of large passenger vehicles, has experienced a drastic decline in market share in the past ten years. Although Yaxing’s sales of large buses increased by 18.87% from 2003 to 2012, its market share has shrunk from the original 4.55% to the current 1.54%, and the market share growth rate has been -66.27%, confirming that “there is no progress. Retire the market rules.
Medium-sized passenger vehicles: Yutong and Zhongtong have the fastest growing significance
From the comparison chart of passenger bus sales during the ten years (2003-2012) of mainstream bus companies, it can be seen that Yutong and Zhongtong have seen the fastest growth in the sales of medium-sized passenger vehicles (10 ≥ L> 7), but the two companies have exhibited The characteristics are different.
Different from the market position of large passenger vehicles, Yutong’s market share of medium-sized passenger vehicles reached only 19.22% in 2003. However, after ten years of efforts, its market share has reached 28.44% in 2012, and nearly three cents of the midsize passenger car market has been achieved. Obviously, Yutong’s performance in recent years is even better than that of large passenger cars for the medium-sized bus segment market.
The same rapid growth has different meanings for Zhongtong. Its fast-growing sales of medium-sized passenger cars (of which bus sales increased from 1497 in 2003 to 4867 in 2012), combined with the same rapid growth in the sales of large passenger cars, enabled Zhongtong to obtain sales of 8,147 vehicles in 2012. Passenger car (L>7 meters) scores, and advance from the second camp of Dazhong passengers to the first camp. For the entire medium- and large-sized passenger market, Zhongtong was among the first camp. It not only dismissed Xiamen Golden Brigade, but also broke the pattern of “three dragons and one pass†that has long been known as Taizhongkang.
Excluding several bus companies that have already fallen into existence, the three companies with the most severe decline in the medium-sized bus market in the decade are Yaxing, Huanghai, and Hengtong. In the ten years, the decline in the market share of medium-sized passenger cars by these three companies was 75.69%, 62.90% and 61.73%, respectively.
Light Bus: Ankai Outstanding Sukin Advantage
In the ten years of changes in the light passenger vehicle segment, Ankai, which is in the second camp, has increased its light passenger vehicle sales from 332 units in 2003 to 2,099 units, and its market share has increased from 1.38% in 2003 to 4.17%. 202.65%. Obviously, today's Ankai has been able to occupy a place in the light bus market.
In the early years, Suzhou Golden Dragon, known for its light-duty passenger cars, has seen its light passenger car market advantage not be reduced even though its sales of large passenger cars have grown rapidly. In the ten years, its light bus market share increased from 8.26% in 2003 to 12.6% in 2012. It can be said that Suzhou Golden Dragon has not discarded its existing advantageous market, but has further consolidated its market position.
Chang An Bus, one of the early light passenger overlords, has shifted its main battlefield to the micro-bus market in recent years. Therefore, its market share of light passengers has fallen from 9.95% in 2003 to 5.31%.
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