After the implementation of the National Third, the engine has become the focus of competition in the commercial vehicle industry. Technology and cost will determine the competition. With the gradual development and maturity of the three-engine technology, more and more competitive advantages will be embodied in the engine.
It is consistent with the dominant position of independent brands in China's commercial vehicle industry, and most of the power used by commercial vehicles in China is also based on their own brands. At present, China’s own diesel engine companies provide the main driving force for commercial vehicles. The destinies of these diesel engine companies have been closely linked with the development of commercial vehicles in China. They enjoyed the joy brought by the blowout of the commercial vehicle market two years ago and also shared the same. The pain caused by the downturn in the commercial vehicle market last year.
One noteworthy phenomenon is that, on the one hand, China's commercial vehicle market is showing a downturn in the second half of this year; on the other hand, the speed of new commercial vehicle launches in China is accelerating. Some experts said that the promotion of China's diesel engine technology has greatly promoted the introduction of new commercial vehicles in China. Last year, several large diesel engine manufacturers in China introduced their own new products: Yuchai launched the "Yuba" heavy-duty engine, Weichai introduced the "Blue-engine" engine, and Shangchai introduced the "Che-chi" engine. The introduction of many new diesel engines has greatly promoted the development of new products for commercial vehicle companies in China. Such as the Dongfeng equipped with "Yuba" Pa Lung heavy trucks, Shaanxi Automobile equipped with "blue engine" new heavy trucks and so on began to enter the market.
At the same time, the breakthrough of China's engine in environmental protection technology has also accelerated the pace of application of clean energy in commercial vehicles in China. At present, Beijing, Shenzhen and other buses are increasingly demanding clean power. Engine companies have invested heavily in the research and development of clean power, and the Euro III emission standard is no longer just a patent for imported engines. The use of domestic engines has reached Europe. The III emission standard buses have begun to be used in batches in some cities. The user's specified rate for the engine is extremely high. Unlike other components, the engine's position in the car is always ranked first. At present, most car users in China are still unable to freely select engines. However, users of commercial vehicles in China have been able to select key components for their own commercial vehicles as well as computers, including engines.
It has been learned from truck dealers that most of the users who come to purchase trucks have specified the engines that they have purchased. However, when passenger companies purchase passenger cars, they often specify the type of engine for the bus companies. Specifying the engine has become a common phenomenon in the commercial vehicle trade. Behind this phenomenon, what is hidden is the engine enterprise's direct marketing to the user level. Marketing to end users has become the consensus of these diesel engine companies. Now, the engine and commercial vehicle are no longer a simple supporting relationship. For some diesel engine companies, the relationship with commercial vehicles is moving toward the direction of strategic alliances. According to the reporter’s understanding, Yuchai is working to integrate part of the Yuchai service station and Dongfeng commercial vehicle service station. Because in the after-sales service system of commercial vehicles, the maintenance of the diesel engine is undertaken by the engine company instead of the main engine factory. Therefore, Yuchai's move will undoubtedly enhance the service competitiveness of the Dongfeng commercial vehicle.
Liberation, Dongfeng, Shaanxi Auto, Auman, and Hongyan, these domestic heavy-duty truck companies, are already well-established because they already hold the magic weapon of electronically controlled high-pressure common rail technology and are confident in the future market.
However, all this has been broken with China's heavy-duty in-line pump + EGR (hereinafter referred to as EGR) engine. In the market, China National Heavy Duty Truck is using EGR this unique stunt to impact the dominant market pattern of common rail.
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