2014 LED outdoor lighting ushered in a mature period


The Green Energy Division of TrendForce, a global market research organization, said in the latest "Silver Membership Report" that LED outdoor lighting has entered a mature market, and LED outdoor lighting shipments and market size in the global market will grow rapidly year on year.
Analyst Wang Ting said, "The LED street light solution has been continuously innovated and improved over the years. After many pilot projects in the world, the LED lighting fixtures have fully verified the energy saving and environmental protection of LED lighting fixtures. The price of LED street lamps is also high. Down to the level of traditional lighting, it is expected that from 2014 to 2017, LED outdoor lighting will not only increase its shipments year-on-year, but also maintain a compound growth rate of 20 or more."
North America launches the largest streetlight reloading program. In the North American market, as of the end of 2013, more than 600 cities in the United States have or are planning to install LED street lights, such as the installation of 142,000 in Los Angeles, 41,000 in Seattle, and Las Vegas. The city has installed 40,000 baht and the city of Boston has installed 32,000 baht. The City of New York has plans to replace the city's 250,000 street lights in 2017, and will later replace the decorative lighting fixtures in the city's commercial districts with LED fixtures, which will be the largest LED streetlight reloading program in North America. In addition, most provinces and cities in Canada are actively pursuing LED street light reloading plans or launching reloading incentive programs.
The North American outdoor lighting market has matured with the participation of manufacturers. The competitive strategy of manufacturers is mainly to provide cost-effective products, pay more attention to environmental factors, and meet high-end professional needs. For example, Cree introduced a $99 LED streetlight that can replace 100W high-pressure sodium lamps, meeting the needs of municipalities with inadequate budgets. In addition, as consumer demand shifts from halogen and incandescent to more energy-efficient and longer-lived LED products, first-tier manufacturers such as OSRAM and GE have streamlined their traditional lighting business and focused their products on LED products and solutions.
European LED street lighting is fully integrated into the European lighting market. The European streetlight market has always been a B2G oligopolistic market. The product style is small and the supply chain is already quite stable. It is usually dominated by local European brand factories or local manufacturers, and these manufacturers have very good political and business relations and economic scale. . European LED street lights are less sensitive to price than other regions, but the quality requirements are quite stringent.
LED streetlight installation projects are also spreading in all regions of Europe, with the UK progressing rapidly. London has recently launched its largest street lighting modernization project to date, with plans to replace approximately 35,000 of the 52,000 lamps used throughout the city's street lighting with LED lights by 2016. In addition, other parts of the UK have also started reloading plans in 2013 to install LED street lights on a large scale.
Japanese LED lighting will benefit from the 2020 Olympic Games The Japanese government announced the 2014 annual government budget on December 22, 2013, and the amount of 95.88 trillion yen set a new record. In the 2014 Japanese government budget, the main increase in spending was in social welfare, national defense and public buildings, including 4 billion yen in BEMS, LED lighting demonstration, experimentation and international standards.
The Japanese government will increase the tax source and reduce the issuance of public debt to achieve the goal of reducing the deficit, and reduce the current fiscal deficit of about 50 trillion yen by half. The longer-term goal is related lighting engineering and infrastructure construction of the 2020 Olympic Games. It has been seen that the relevant construction industry has officially started construction. It is planned to introduce LED lighting and OLED lighting to attract international attention. In addition, the signing of the International Mercury Convention will also bring new business opportunities for LED lighting.
China's outdoor lighting growth kinetic energy comes from the LED street lamp modification demand. China's new streetlights have a high consistency with the government's fiscal expansion cycle. In 2009, the Chinese government proposed a 4 trillion yuan (RMB) economic stimulus plan, and the number of newly installed street lamps reached 1.84 million units (YOY 12.17). Since 2012, China's finances have entered a tightening cycle, and strict management of public expenditure budgets is expected. It is predicted that the number of new urban street lamps in China will enter a downward range. The future growth momentum will mainly come from the need to convert into LED street lamps, especially the replacement needs brought by the outdoor lighting energy-saving renovation project supported by the EMC model.
Statistics show that in 2013, a large number of bids in Guangdong Province were still concentrated in the six central cities of the Pearl River Delta urban agglomeration with relatively developed economy and relatively strong financial strength. The number has also increased significantly in 12 years. In the field of outdoor public lighting, LED lighting has entered the harvest period. After the replacement, the new demand in coastal cities will slow down. In 2013, the installed capacity of LED street lamps in Guangdong reached at least 300,000 units, and 1H14 will enter the dense installation period of street lamps.
Emerging market LED street light replacement tide started in various emerging markets such as India, Russia, Southeast Asia (Vietnam, Indonesia, Malaysia, Thailand), Latin America (Brazil, Mexico, Argentina, Colombia) and Australia, LED outdoor lighting related policies and changes Equipment projects are receiving increasing attention. Russia has banned the sale of incandescent lamps above 25W in 2014. Malaysia will also ban or phase out all incandescent lamps and traditional lighting in building and real estate projects from 2014. It is expected that Thailand and India will have a significant increase in LED lighting penetration rate by 2015. In addition, major cities in Australia, Argentina, Colombia and India have opened LED streetlight installation projects.
Overall, North America, China, and Europe are still the main demand areas for outdoor lighting, but due to budget cuts and higher penetration rates, the slowdown in growth has emerged. The development of the Latin American market is relatively late. Under the promotion of two major events in Brazil, the outdoor lighting market will usher in a rapid pull-up period.

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