Recently, market research institutions said that the rapid development of LED lighting in Southeast Asia, in addition to benefiting from the infrastructure, the development and influence of the Association of Southeast Asian Nations has also greatly promoted. The Association of Southeast Asian Nations is a government international organization that brings together countries in the Southeast Asian region. Established in 1967, ASEAN has a population of 618 million, 4.48 million square kilometers of land, and abundant natural resources. It is one of the fastest growing regions in the world. In terms of economic integration, the main form of cooperation between the Association of Southeast Asian Nations and the outside world is the free trade zone. The Southeast Asian Free Trade Area was officially launched on January 1, 2002. The ASEAN-China Free Trade Area was established on January 1, 2010. China and Malaysia, New Zealand, Indonesia, Brunei, Thailand, and the Philippines have reached a free trade zone. It is expected to re-open in 2015, Vietnam, Vietnam, and Cambodia. The four countries completed the free trade zone. In the first three quarters of 2014, the total trade volume between China and ASEAN countries was about 346.597 billion US dollars, accounting for 11% of China's total foreign trade. The two sides are planning to update and expand the content and scope of the China-ASEAN Free Trade Area Agreement, reduce non-tariff measures, propose a new batch of service trade commitments, and promote substantive opening up in the investment field from terms of access conditions and personnel exchanges, and enhance trade and The level of investment liberalization and facilitation will strive to reach US$1 trillion in bilateral trade by 2020. Benefiting from the China-ASEAN bilateral trade agreement, Chinese manufacturers can enjoy low tariffs or even zero tariffs when exporting LED products to ASEAN countries. For example, as long as Chinese companies can obtain domestic certificates of origin, the tariffs on LED component products exported to ASEAN countries are zero. In the finished lighting section, for example, in the case of bulbs, except for the lower tariffs in Indonesia and the Philippines, the tariffs on LED lighting products exported to other four countries are basically zero. Tariff concessions provide a good environment for Chinese LED manufacturers to enter the Southeast Asian market and promote further industrial cooperation between China and ASEAN. Not only has ASEAN actively negotiated free trade agreements, but it has also set a goal to establish the "ASEAN Economic Community" in 2015. The establishment of the ASEAN Community will make ASEAN a single market and manufacturing base. Moreover, the economic growth of Southeast Asian countries is very fast, the investment in infrastructure is very large, and the policies are also very attractive. It has become a new force in the industry for the growth of LED lighting. The ASEAN Economic Community contains a number of specific targets, among which the focus of China's LED manufacturers to enter the Southeast Asian market includes free circulation of goods, free circulation of investment, free circulation of capital, free circulation of labor and construction of transportation facilities. The establishment of the free trade zone and the economic community has brought a lot of policy benefits to Chinese LED manufacturers, and has become the niche point for Chinese LED manufacturers to enter the ASEAN market. The specific strategies corresponding to different manufacturers are different. If the packaging manufacturer should seize the opportunity to enter the local lighting factory supply chain, or invest locally to build a factory; lighting foundries should shift more directly to the finished product to the local market, and use new transportation methods to shorten transportation time and distance. The lighting brand factory can use a single agent or office in the Southeast Asian market, and can also invest in a local factory to build Southeast Asia as a manufacturing base. LED manufacturers in different industrial chains should grasp the golden opportunity points that are currently entering the Southeast Asian market and open up this exciting emerging market.
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